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Buick will go sedan-free by killing the Regal after 2020

Pour one out for the Buick Regal. Citing a growing lack of demand, the firm announced it will deep-six its last remaining sedan and its only station wagon after the 2020 model year. Buick spokesman Stuart Fowle told Motor Authority that buyers clearly prefer crossovers and SUVs; so far, nearly 90 percent of the company's 2019 sales have come from high-riding models. In other words, the company's decision to send the Regal to the pantheon of automotive history is business, not personal. "Buick continues to be ahead of the consumer shift towards SUVs," Fowle explained. Autoblog confirmed the decision applies to the sedan, which is available in a sporty GS configuration (pictured) that we praised as "the coolest car Buick has made in years," and the TourX wagon, which attracted Buick's wealthiest buyers and sold far better than the company expected. Its retirement underlines the colossal difficulty of selling a wagon that's not a Subaru Outback in America. View 46 Photos Buick didn't loudly announce its exit from the passenger car market, but it's beating Ford to the punch. The last Cascada rolled off the assembly line earlier in 2019, and the bigger Lacrosse is one of six cars whose retirement was announced by General Motors in 2018. Neither will be replaced, and the odds of seeing another Regal are extremely low. The company's message is clear: Buyers want crossovers and SUVs, so that's what they'll get. As a bonus, axing the Regal will finally allow Buick to end its reliance on former sister company Opel, which General Motors sold to Paris-based Peugeot in 2017. It developed the Regal, and manufactures it in a factory located next to Opel headquarters in Russelsheim, Germany. The Regal will live on elsewhere in the world. Buick will continue to sell it in the Chinese market because motorists there still buy sedans, and Opel/Vauxhall will keep offering its version of the car (called the Insignia) across Europe. The model recently received minor updates inside and out to remain fresh, but it competes in a segment that's free-falling and its days are likely numbered.

Buick might be getting a logo makeover

General Motors has finished off an extensive model overhaul for its Buick division, but along with its updated cars, the brand might also be getting a new logo. According to the Detroit Free Press, GM North America President Mark Reuss indicated that the Buick tri-shield logo could be getting a makeover, but offered no further information.
It is unlikely Buick will completely redesign or replace its current logo, but the article seems to indicate that it might return to color; although all chrome now, the logo used to feature red, white and blue shields. Head on over to the Detroit Free Press article to look at some past Buick logos including one from 1904.

China-market Buick Electra E5 meets the world

We now know the Buick Envista crossover is on the way to the U.S. market after its recent debut in China. The Chinese Ministry of Industry and Information Technology has previewed another Buick crossover that will eventually get here, the release spotted by Car News China. The battery-electric Electra E5 was outed as part of the ministry process of opening up a public comment for new market entries. This is the Buick-branded Ultium-based EV that inaugurates a new electric era for GM brands over there, the E5 landing in the middle of the consecutive E1 to E9 trademarks Buick reserved a few years ago. The five-seat crossover's dimensions have been given as 192.6 inches long, 75 inches wide, and 66.2 inches tall, on a wheelbase 116.3 inches long. That size puts it on the same wheelbase as the coming 2024 Chevrolet Equinox EV, with a length about two inches longer. The base wheels measure 18 inches, the options list offers 20-inch units. The battery pack is sourced from a joint venture between CATL and SAIC, the latter being GM's joint venture partner in China. The automaker said it's "tailored for China" but we don't know what that means, nor do we know the capacity. Thanks to the MIIT information, we do know the E5 weighs 5,666 pounds and in this initial form will be powered by one 241-horsepower motor that can achieve a top speed to 112 miles per hour.  Spy photographers caught an Electra SUV clad in camo doing the rounds in Michigan earlier this month with all the same design cues seen on the Chinese model — narrow headlights and taillights, three-piece high brake light on the hatch spoiler, and the same wheels. Although we could be wrong, we'd bet a fair bit of money our Electra will come with more than 241 horsepower, though. Even our compact Buick Envision gets 228 hp, and it weighs almost 2,000 pounds less than the China-market Electra E5.   The same over there as here, the E5 represents Buick's first proper move toward the all-electric lineup scheduled to be completed by 2030. In China, it will mean the sunset of current EV offerings like the Buick Velite 6 MAV wagon-like vehicle, and the Chevy-Bolt-based Velite 7. Car News China said neither sell well, calling the Velite 6 "a bit of an oddball," and the 7 a little small for the Chinese market. Younger, tech-happy buyers will be lured with the first strokes of SAIC's Smart Cockpit and GM's Super Cruise. Deliveries should commence at the beginning of next year in China, the E5's arrival in the U.S.