2014 Buick Enclave Leather on 2040-cars

Auto blog

Mark Reuss: GM can't afford product 'misses,' has 'thought about' CT6 V-Series

Mark Reuss is a busy man. He oversees General Motors' global product portfolio, an all-encompassing task for a company that sold more than 9.9 million cars and trucks last year. When GM launches a well-received product, like the road-going rocket ship that is the Chevrolet Corvette Z06 – he gets credit. When the company stumbles with the slow-selling Chevy Malibu or grapples with fallout from the decade-old Saturn Ion and its flawed ignition switch, he gets blamed. GM owners, the press and sometimes the federal government, demand answers. Bob Lutz famously held the job before Reuss. So did Mary Barra, who's now GM's chief executive. There's a New GM, but the lineage is connected to a long history. When he's not thinking product, Reuss, an executive vice president, also runs the purchasing and supply chain for the company, which is still one of the largest industrial empires in the world. We caught up with Reuss on the floor of the New York Auto Show, where GM had just rolled out two crucial new products: the 2016 Cadillac CT6 and the 2016 Chevrolet Malibu. Speaking with a small group of reporters, Reuss delved into a variety of subjects, including the new Malibu, Cadillac's future (he thinks the ATS-V is going to "flame the M3 and M4"), and other topics. On fixing the Malibu: "We can't miss. We can't have those kinds of misses [like the previous generation] on our cars and crossovers and trucks. We can't do that. If we do that, we give a reason for someone to go buy something else. It's that simple. "On a car like the Malibu we have a chance to really fix all of that, which we have, and then lead. Then you've got a real opportunity there. So that's what we've really been focused on here – to fix those things." He later added: "We need that car here to transform Chevrolet desperately because it's the heart of the market. And when you think of Chevrolet, people will come back and think about what we did with the [new] Malibu and the Cruze... It's hugely important to us." On Cadillac: "If we go out and try and out-German the Germans, it's probably not going to work. We've got an opportunity here generationally where there's a lot of people younger than me that have parents that drove BMWs and Mercedes, and I think there's an opportunity there for those people to drive something different than what their parents did, and I think that's always been an opportunity in the auto industry if you look at the history of it.

Buick Encore production increased to lift supply by 50%

Trying to zero in on the Buick Encore leads us to the conclusion that the only place it really fits is in buyers' driveways. Every member of its so-called competitive set – we've read everything from the Ford C-Max to the Nissan Juke to the Volkswagen Tiguan to the BMW X1 – is so different in small yet fundamental ways that the Encore neatly slinks between them all, and with 48,892 sales in 2014, it doesn't stop slinking until it reaches consumer garages. That success, and preparation for the aggrandizing of the compact CUV segment, is why General Motors is upping production for the US market by 50 percent. Analysts keep predicting there will be more shoppers for tiny crossovers, and that's why those that don't have them are getting them. Yet the Encore came out in 2013 before people realized the power of the segment, and it has substantially out-performed GM and observer expectations: analysts predicted 18,500 US sales in 2013 and 25,000 in 2015; in 2013 we wrote, "We admit it. We have no earthly idea how this whole thing is going to shake out." It shook out 31,046 sales in 2013, puffing that number up by more than 50 percent last year. GM thinks that this year it will it will go from Buick's third-best-selling vehicle to its best-selling vehicle. GM wants that to continue, what with the Honda HR-V, Jeep Renegade, and Mazda CX-3 on the way. Dealers say they'd sell more if they could get them, and the four-month lead time at the moment between a dealer ordering and taking delivery – about double the normal time – creates a handicap. Plants in Mexico, Korea, and Spain will hive off production to bolster US inventory to keep the "downsizing empty nesters" who love it, happy. Seeing as the coming competition is falls meaningfully outside the Buick's combination of traits, there's a chance its popular tale can continue.

2016 Buick Envision might be your first Chinese-built crossover

At the Detroit Auto Show, the new Envision crossover flips the traditional Buick paridigm on its head. We've been hearing for years about strong sales of the Buick brand in China, but now we'll see if North America is ready for a Chinese-built (but, as GM is very quick to point out, American-engineered) CUV. The Envision rides on the latest version of the Delta 2 platform that underpins many GM vehicles. It'll slot between the tiny Encore and the cavernous Enclave, which is a nice sweet spot for volume sales in the hot crossover market. Gas is cheap, and Americans are eating these vehicles up – in a market like this, does it really matter where the Envision was actually screwed together? The powertrain package is surprisingly compelling – perhaps there will be some life to the driving experience. Motivation is provided by a 252-horsepower turbo inline-four and a six-speed auto, and in a first for a Buick crossover, it'll feature the torque-steer fighting HiPer suspension, which splits up steering and suspension duties in a way that'll tidy up the front axle's manners under power. A few other neat tricks make it into the Envision, like active grille shutters to squeeze some extra efficiency out of the CUV, and available park assist. The 2016 Buick Envision goes on sale later this year. Buick Introduces Envision Luxury Crossover DETROIT – The 2016 Envision is an all-new luxury compact crossover with segment-challenging driving dynamics, advanced technology, connectivity and Buick's trademark interior acoustics. It is a global vehicle, designed from the ground up as a Buick luxury compact crossover. It goes on sale in the U.S. in the second quarter of 2016. "The all-new Buick Envision is a modern, confident and responsive luxury compact crossover that combines the brand's core characteristics with great performance features like our HiPer strut suspension," said Duncan Aldred, vice president of Buick.