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NFL QB Cam Newton and supermodel Miranda Kerr star in Buick's Super Bowl ad

Buick's Super Bowl LI ad is another demonstration that its cars aren't frumpy anymore. The ad opens with parents watching their children play football, with one of the dads, we'll call him "Dad No. 1," shouting encouraging words to his son. In the background, a bright red Buick Cascada pulls up, and another dad, "Dad No. 2," points it out. Dad 1 doesn't believe him, and says, "If that's a Buick, then my kid's Cam Newton." All of sudden, his son transmogrifies into Carolina Panthers quarterback Cam Newton. As expected, he quickly dominates the game, with some amusing results. At the end, when a Buick Encore shows up, the referee inadvertently turns himself into supermodel Miranda Kerr, based on apparent disbelief over what constitutes a Buick. You can see all of the shenanigans in the video above. Plus, if you'd like to see what goes into making a Super Bowl commercial, Buick produced a short video with Newton and Kerr showing what happens behind the scenes. You can check it out below. Related Video:

Why Buick's future lies in China

Back in the last half of 2008 and into 2009, when General Motors was looking at too much capacity for too few customers, when it was running out of money and needing to go to the governments of the US and Canada and to the UAW for financial support, its management team was pretty much instructed by the feds to focus resources on what would create the best likelihood for a return on the investments and guarantees that it was getting. Things needed to be cut, and not just the corporate air fleet. This led to the elimination of Saturn, Hummer and Pontiac and the sale of Saab to Spyker. What remained of GM's North American brand portfolio was Chevrolet, Buick, Cadillac, and GMC. (Oldsmobile had been shuttered in 2004.) There were a variety of opinions regarding which brands GM should keep/lose during the midst of the Great Recession. Some thought GMC should be axed, but then it was pointed out that GMC essentially produced high-content Chevys, which resulted in fantastic transaction costs. Lots of money in the back of those pickups. Others thought Buick should be eliminated. The rationale was: Chevy was the mass-market brand, Cadillac was the luxury brand, and GMC helped leverage the company's investment in trucks. (Yes, even back then the F-Series was winning the pickup sales race, so it was always a matter of adding Silverado and Sierra sales to show that GM was solidly in the game.) So what was Buick? Better than Chevy but not as good as a Cadillac? Somehow that doesn't seem to be a particularly aspirational position to hold. But Buick's identity didn't need to be worked out in 2008-09 because there was a single compelling reason to keep it: China. According to official GM history, Pu Yi, the last emperor of China, Dr. Sun Yat-sen, the first provisional president of China, and Zhou Enlai, a Chinese premier, "Either owned, drove or were driven in Buick automobiles." What's more: "According to statistics from the Shanghai government, in 1930 one out of every six cars on the city's roads was a Buick." Which is to say that Buick got to China early and has a major presence in that market. When the Regal Sportback and Regal TourX were being unveiled at the GM Design Dome the first week of April, Duncan Aldred, vice president of Global Buick, gave a briefing of Buick's place on the automotive landscape.

2018 Buick LaCrosse gets a mild hybrid model, lower price

Update: Buick provided us with horsepower and fuel economy figures. The text has been updated to reflect this. Buick is rolling out a variety of updates for the 2018 LaCrosse, including a new mild eAssist hybrid. Like the previous generation LaCrosse and Regal eAssist models, this one features a small electric motor and an equally small battery pack that together augment rather than supplant the gasoline engine. The motor, attached to a 2.5-liter four-cylinder engine, helps to make takeoffs smoother and provide additional torque on demand. The gasoline engine still does the majority of the work, though. Combined, the powertrain produces 194 horsepower and 187 pound-feet of torque. It will also allow the LaCrosse to get 25 mpg in the city, and 35 mpg on the highway. While the electric powertrain doesn't provide primary propulsion, it does come with other benefits. The small battery means the LaCrosse maintains a folding rear seat. The battery also provides power to accessories when the engine shuts off at a standstill. This mild hybrid powertrain will be the standard engine for all 2018 LaCrosses, and they come with a lower base price. The 2018 model will start at $31,415, which is about $1,500 less than the lowest priced 2017 V6 LaCrosse. The V6 will still be available as an option, and Buick has updated it, too. The 2018 V6 models will also all come with a new 9-speed automatic transmission. The new LaCrosses will go on sale this fall. Related Video: Image Credit: Buick Green Buick Hybrid Luxury Sedan