2014 Buick Enclave Convenience on 2040-cars

Auto blog

Buick prepares Super Bowl ad blitz to introduce Cascada

Super Bowl 50 will kick off on February 7, and Buick will use the big game's massive audience to get the word out about the new Cascada convertible. The the broadcast spot will be paired with a humorous digital campaign to advertise the convertible online. Buick hasn't released the 30-second Super Bowl commercial yet, but a teaser image shows that it stars New York Giants wide receiver Odell Beckham, Jr. and actress Emily Ratajkowski, known for roles in the films Gone Girl and Entourage. The ad is part of the "Experience the New Buick" campaign, which aims to position the brand to appeal to a younger demographic. The brand also has Ellie Kemper, the star of Netflix's hilarious Unbreakable Kimmy Schmidt and Erin on The Office, to sell the Cascada, Regal, Encore, and Enclave in a new online campaign. She plays an exaggerated version of herself and flirts with a guy who thinks Kemper owns Buick's new convertible. The spot tries to capitalize on the quirky charm of the actor's Kimmy Schmidt character. Buick will cut the longer clip (below) into vignettes for ads on sites like YouTube. Buick spokesperson Crystal Wilson told Autoblog that viewers' reactions to Kemper's commercial have been "totally positive" so far. First-Ever Buick Super Bowl Ad Features Odell Beckham Jr. and Emily Ratajkowski Latest "Experience the New Buick" ad spotlights new Cascada convertible 2016-01-26 DETROIT – Buick's first-ever Super Bowl ad will bring the brand's award-winning "Experience the New Buick" campaign to the biggest night in TV advertising. The campaign launched in 2014 and challenges consumers' false perceptions of the brand. The 30-second spot, scheduled to air during Super Bowl 50, features Buick's all-new Cascada luxury convertible and stars New York Giants wide receiver Odell Beckham Jr. and actress/model Emily Ratajkowski. The spot will be the first new Buick commercial to air in 2016, a year where the brand will launch three new products. The Cascada, Buick's first convertible in 25 years, arrives in dealerships in the coming weeks. It features an athletic and sculptural beauty that delivers a distinctive profile, whether the top is up or down. Along with the perception-shifting Cascada, Buick showrooms will soon feature a redesigned LaCrosse sedan and the new Envision, a compact crossover. Both go on sale this summer.

Updated Buick LaCrosse, Regal to debut at New York Auto Show

Judging by the spy shots we saw last week for the 2014 Buick LaCrosse and 2014 Buick Regal, we knew it wouldn't be much longer until we saw both sedans receive a grand debut. Today, Buick confirmed to Autoblog both cars will be introduced at the New York Auto Show next month, but no further information has yet been released about either model.
Having been on the market for an extra couple years, the changes to the LaCrosse appear to be more significant than those coming for the Regal, but both will be getting refreshed exterior designs as well as updated interiors. The Regal's new face brings it more in line with the all-new Encore and the restyled Enclave, while the LaCrosse should get a more distinctive, upscale appearance.
Both cars will be introduced exactly a month from today, and we'll be there to bring you all the coverage.

China-market Buick Electra E5 meets the world

We now know the Buick Envista crossover is on the way to the U.S. market after its recent debut in China. The Chinese Ministry of Industry and Information Technology has previewed another Buick crossover that will eventually get here, the release spotted by Car News China. The battery-electric Electra E5 was outed as part of the ministry process of opening up a public comment for new market entries. This is the Buick-branded Ultium-based EV that inaugurates a new electric era for GM brands over there, the E5 landing in the middle of the consecutive E1 to E9 trademarks Buick reserved a few years ago. The five-seat crossover's dimensions have been given as 192.6 inches long, 75 inches wide, and 66.2 inches tall, on a wheelbase 116.3 inches long. That size puts it on the same wheelbase as the coming 2024 Chevrolet Equinox EV, with a length about two inches longer. The base wheels measure 18 inches, the options list offers 20-inch units. The battery pack is sourced from a joint venture between CATL and SAIC, the latter being GM's joint venture partner in China. The automaker said it's "tailored for China" but we don't know what that means, nor do we know the capacity. Thanks to the MIIT information, we do know the E5 weighs 5,666 pounds and in this initial form will be powered by one 241-horsepower motor that can achieve a top speed to 112 miles per hour.  Spy photographers caught an Electra SUV clad in camo doing the rounds in Michigan earlier this month with all the same design cues seen on the Chinese model — narrow headlights and taillights, three-piece high brake light on the hatch spoiler, and the same wheels. Although we could be wrong, we'd bet a fair bit of money our Electra will come with more than 241 horsepower, though. Even our compact Buick Envision gets 228 hp, and it weighs almost 2,000 pounds less than the China-market Electra E5.   The same over there as here, the E5 represents Buick's first proper move toward the all-electric lineup scheduled to be completed by 2030. In China, it will mean the sunset of current EV offerings like the Buick Velite 6 MAV wagon-like vehicle, and the Chevy-Bolt-based Velite 7. Car News China said neither sell well, calling the Velite 6 "a bit of an oddball," and the 7 a little small for the Chinese market. Younger, tech-happy buyers will be lured with the first strokes of SAIC's Smart Cockpit and GM's Super Cruise. Deliveries should commence at the beginning of next year in China, the E5's arrival in the U.S.