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Buick Electra-L, Electra-LT concepts lead the Wildcat to production

Buick loves the Beijing Motor Show, and why shouldn't it? Working with its local partner, SAIC, the brand seems to saves up so much mojo for April in Asia and shows up with stunning designs. Here are another two takes on the brand's latest sheet metal philosophy, penned by the SAIC-GM Pan Asia Technical Automotive Center and riding on GM's Ulitum platform, the Electra-L sedan and Electra-LT wagon concepts. The Electra-L could be seen as a production version of the Wildcat EV concept from 2022 (not the Wildcat from 1985) that launched Buick's new design language. All the major forms and curves are there, so too the turbine-style wheels, but the fastback roof's been stretched to create adequate headroom for a quartet. The edges of the front fascia have been redrawn to be less aggressive and form a canvas for illuminated ornamentation. The four-door stretches 198.3 inches long on a 118.1-inch wheelbase, meaning less than an inch difference in both dimensions between the Buick and the new BMW i5. Power comes from a single motor on the rear axle making 342 horsepower. A battery of unknown capacity is claimed to be good for a 435-mile range under China's CLTC test loop. The light-sensing glass roof hovers over a rectilinear instrument panel with a floating main display and a retractable 7-inch screen for the front passenger, four pressure-sensitive "zero-gravity" seats wrapped in an eco-friendly fabric, and rear quarters with a small inductive cooktop for enjoying tea in the custom tea set.  SAIC and Buick had less to say about the Electra-LT. Looking like the Allroad version of the Electra-L, it's got fender extensions framing the "titanium metal armor" wheel design, an air suspension that can lift the body by 1.6 inches, and that roof box to broadcast its light adventure credentials. Fitted with the same basic interior layout as the sedan, the wagon might add a third row; the description says its "eConnect smart cabin system supports 7-screen interaction." We're not sure if something got left out of the powertrain description, though, as the Electra-LT said to be powered by a 342-hp motor on the rear axle while also possessing "independent four-wheel drive."    Two years ago, Buick said it would introduce five all-new EVs in China by 2025. The sedan is rumored to be headed to the Chinese market next year, a production version perhaps ready by the time of the 2025 Auto Shanghai.

Why Buick's future lies in China

Back in the last half of 2008 and into 2009, when General Motors was looking at too much capacity for too few customers, when it was running out of money and needing to go to the governments of the US and Canada and to the UAW for financial support, its management team was pretty much instructed by the feds to focus resources on what would create the best likelihood for a return on the investments and guarantees that it was getting. Things needed to be cut, and not just the corporate air fleet. This led to the elimination of Saturn, Hummer and Pontiac and the sale of Saab to Spyker. What remained of GM's North American brand portfolio was Chevrolet, Buick, Cadillac, and GMC. (Oldsmobile had been shuttered in 2004.) There were a variety of opinions regarding which brands GM should keep/lose during the midst of the Great Recession. Some thought GMC should be axed, but then it was pointed out that GMC essentially produced high-content Chevys, which resulted in fantastic transaction costs. Lots of money in the back of those pickups. Others thought Buick should be eliminated. The rationale was: Chevy was the mass-market brand, Cadillac was the luxury brand, and GMC helped leverage the company's investment in trucks. (Yes, even back then the F-Series was winning the pickup sales race, so it was always a matter of adding Silverado and Sierra sales to show that GM was solidly in the game.) So what was Buick? Better than Chevy but not as good as a Cadillac? Somehow that doesn't seem to be a particularly aspirational position to hold. But Buick's identity didn't need to be worked out in 2008-09 because there was a single compelling reason to keep it: China. According to official GM history, Pu Yi, the last emperor of China, Dr. Sun Yat-sen, the first provisional president of China, and Zhou Enlai, a Chinese premier, "Either owned, drove or were driven in Buick automobiles." What's more: "According to statistics from the Shanghai government, in 1930 one out of every six cars on the city's roads was a Buick." Which is to say that Buick got to China early and has a major presence in that market. When the Regal Sportback and Regal TourX were being unveiled at the GM Design Dome the first week of April, Duncan Aldred, vice president of Global Buick, gave a briefing of Buick's place on the automotive landscape.

2016 Buick Regal prices slashed

The Buick Regal is getting an aggressive price cut for the 2016 model year to keep pace in a crossover-centric world and its own hyper-competitive midsize sedan segment. The 2016 Buick Regal GS now starts at $35,915, after a $925 destination charge, which amounts to a $3,320 price cut compared to 2015. There's no de-contenting associated with the cost decreases either, and the vehicles are now available with Apple CarPlay. The lower prices follow through much of the lineup. The 1SP Premium model sees a $2,535 savings at $33,415 after destination; the 1SL trim falls $1,000 to $30,840; and the 1SV maintains at $28,915. The decision to make these cuts is meant to better position the midsize sedan against its rivals. "We know consumer sentiment towards sedans has decreased," Buick spokesperson Nick Richards said to Autoblog. CUVs like the company's own Encore are where buyers are moving. "Repositioning the Regal to more aggressively compete in the midsize sedan segment is the first of many steps we are taking in advance of next year's product offensive," Buick sales vice president Duncan Aldred said in a letter to dealers, according to USA Today. The decision probably couldn't have come at a better time because the Regal has suffered so far in 2015. Through July, the company has delivered 10,928 of them, down a significant 19.3 percent from the same period last year. A recent study also found that the model was among the most likely in the US to be sold after just one year of ownership.