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Junkyard Gem: 1972 Buick Centurion Four-Door Hardtop

During the mid-to-late 1960s, General Motors made flashy, semi-sporty versions of each of its full-sized B-body cars. Oldsobile had the Delta 88 Royale, for example, while Pontiac offered the Grand Prix. The rakish big Buick of that period was the Wildcat, built through the 1970 model year. Just as the Wildcat shoved aside the Invicta, the Centurion appeared in 1971 to replace the Wildcat. Named after a famous 1956 concept car, production of the Centurion continued just through 1973. Just over 100,000 were built, and here's one of those rarities in a Colorado self-service boneyard. The Centurion was available as a hardtop coupe, a convertible, and a four-door hardtop sedan. It was at heart a LeSabre with a different grille and other cosmetic touches. Instead of the usual triple-shield Buick emblems, the Centurion got Roman-soldier badges. Perhaps the world's best-known Centurion is the '72 convertible driven by Kurt Russel's slimy-car-salesman character in the 1980 film, Used Cars. Kurt ends up selling his Centurion to a customer he "baited" from the rival lot across the street. In 1974, the Centurion was replaced by the LeSabre Luxus, a trim-level designation that Buick swiped from Opel. The only engine available in the 1971 and 1972 Centurion was Buick's 455-cubic-inch (7.5-liter) V8, renowned for its low-rpm torque. Power numbers for 1972 dropped considerably compared to 1971, mostly due to the switch from gross to net measurements that year; the base '72 Centurion 455 was rated at 225 horsepower and 360 pound-feet, while an optional higher-compression version with dual exhaust made 270 hp and 390 pound-feet. All Centurions came off the assembly line with three-speed automatic transmissions. For 1973, a Buick 350 (5.7-liter) V8 became standard Centurion equipment, with the 455 an extra-cost option. The original buyer of this Centurion probably regretted the single-digit fuel economy of the 455 when OPEC shut off the oil taps in October of 1973. Front Range Colorado isn't particularly rusty, but this car looks like it must have spent some time in a road-salty place like Wisconsin or Iowa. There isn't much left of the padded vinyl roof, standard equipment on all Centurion sedans and coupes. It would have been prohibitively expensive to make this car nice again, so here it sits. This radio played AM and 8-track tapes and cost $363 extra on a $4,508 car (that's $2,615 and $32,485 in inflation-adjusted 2022 dollars).

Buick prepares Super Bowl ad blitz to introduce Cascada

Super Bowl 50 will kick off on February 7, and Buick will use the big game's massive audience to get the word out about the new Cascada convertible. The the broadcast spot will be paired with a humorous digital campaign to advertise the convertible online. Buick hasn't released the 30-second Super Bowl commercial yet, but a teaser image shows that it stars New York Giants wide receiver Odell Beckham, Jr. and actress Emily Ratajkowski, known for roles in the films Gone Girl and Entourage. The ad is part of the "Experience the New Buick" campaign, which aims to position the brand to appeal to a younger demographic. The brand also has Ellie Kemper, the star of Netflix's hilarious Unbreakable Kimmy Schmidt and Erin on The Office, to sell the Cascada, Regal, Encore, and Enclave in a new online campaign. She plays an exaggerated version of herself and flirts with a guy who thinks Kemper owns Buick's new convertible. The spot tries to capitalize on the quirky charm of the actor's Kimmy Schmidt character. Buick will cut the longer clip (below) into vignettes for ads on sites like YouTube. Buick spokesperson Crystal Wilson told Autoblog that viewers' reactions to Kemper's commercial have been "totally positive" so far. First-Ever Buick Super Bowl Ad Features Odell Beckham Jr. and Emily Ratajkowski Latest "Experience the New Buick" ad spotlights new Cascada convertible 2016-01-26 DETROIT – Buick's first-ever Super Bowl ad will bring the brand's award-winning "Experience the New Buick" campaign to the biggest night in TV advertising. The campaign launched in 2014 and challenges consumers' false perceptions of the brand. The 30-second spot, scheduled to air during Super Bowl 50, features Buick's all-new Cascada luxury convertible and stars New York Giants wide receiver Odell Beckham Jr. and actress/model Emily Ratajkowski. The spot will be the first new Buick commercial to air in 2016, a year where the brand will launch three new products. The Cascada, Buick's first convertible in 25 years, arrives in dealerships in the coming weeks. It features an athletic and sculptural beauty that delivers a distinctive profile, whether the top is up or down. Along with the perception-shifting Cascada, Buick showrooms will soon feature a redesigned LaCrosse sedan and the new Envision, a compact crossover. Both go on sale this summer.

Junkyard Gem: 1985 Buick Skyhawk Custom Coupe

General Motors began building cars on the compact J Platform in 1981, and J-based machinery stayed in production all the way through the 2005 Chevrolet Cavalier and Pontiac Sunfire. The best-known of the J-cars in North America was always the Cavalier, but The General's Pontiac, Oldsmobile, Buick and even Cadillac divisions each sold their own Js here. The Buick version was the Skyhawk, built for the 1982 through 1989 model years. Here's a sporty '85 Skyhawk coupe, found in a Northern California boneyard recently. The Custom trim level was the cheapest version of the Skyhawk in 1985, and the two door was the most affordable configuration (midgrade Skyhawks were Limiteds and the T-Type was at the top of the Skyhawk pyramid that year). The MSRP on this car started at $7,512 (about $21,220 in inflation-adjusted 2022 dollars), making it the least expensive new Buick offered for sale in the United States in 1985. The Skyhawk name had been used on the Buick version of the Chevrolet Monza during the 1970s. The Chevrolet-badged sibling of this car was much cheaper, with the list price of the base '85 Cavalier coupe set at $6,872 (around $19,410 today). There were cheaper new Chevrolets that year, of course; a new Chevette cost just $5,470, while the Isuzu-built Spectrum was $6,295 and the Suzuki-built Sprint a skinflinty $5,151. The base engine in the Custom and Limited was this 2.0-liter SOHC straight-four rated at 86 horsepower. A turbocharged 1.8-liter version with 150 horses was available for an extra 800 bucks ($2,260 now). A four-on-the-floor manual transmission was standard equipment in the 1985 Skyhawk, but the buyers of most of these cars insisted on automatics. The price for this one was $425 ($1,200 today). A five-speed manual cost just $75 ($210). Velour-ish upholstery in Bordello Red (Buick didn't use that name) was all the rage during the 1980s and well into the 1990s. This car's interior looks pretty nice, considering where it's parked. Community Buick GMC in Iowa is still in business today. The five-digit odometer means we can't know how many miles were on this car at the end. I brought a Chicago-made 1950s Pho-Tak Foldex 30 film camera with me to the junkyard that day, as one does, and I photographed the Skyhawk on Kodak Portra 160 film. The irritatingly perky Skyhawk owners in this TV commercial appear to be about one-third the age of typical mid-1980s Buick shoppers.