California Coupe on 2040-cars

Auto blog

GM’s move to Woodward is the right one — for the company and for Detroit

Back in 2018, Chevy invited me to attend the Detroit Auto Show on the company dime to get an early preview of the then-newly redesigned Silverado. The trip involved a stay at the Renaissance Center — just a quick People Mover ride from the show. IÂ’d been visiting Detroit in January for nearly a decade, and not once had I set foot inside General MotorsÂ’ glass-sided headquarters. I was intrigued, to say the least. Thinking back on my time in the buildings that GM will leave behind when it departs for the new Hudson's site on Woodward Avenue, two things struck me. For one, its hotel rooms are cold in January. Sure, itÂ’s glass towers designed in the 1960s and '70s; I calibrated my expectations accordingly. But when I could only barely see out of the place for all the ice forming on the inside of the glass, it drove home just how flawed this iconic structure is.  My second and more pertinent observation was that the RenCen doesnÂ’t really feel like itÂ’s in a city at all, much less one as populous as Detroit. The complex is effectively severed from its surroundings by swirling ribbons of both river and asphalt. To the west sits the Windsor tunnel entrance; to the east, parking lots for nearly as far as the eye can see. To its north is the massive Jefferson Avenue and to its south, the Detroit River. You get the sense that if Henry Ford II and his team of investors had gotten their way, the whole thing would have been built offshore with the swirling channel doubling as a moat. This isnÂ’t a building the draws the city in; itÂ’s one designed to keep it out. Frost on the inside of the RenCen hotel glass. Contrasted with the new Hudson's project GM intends to move into, a mixed-use anchor with residential, office, retail and entertainment offerings smack-dab in Detroit's most vibrant district, the RenCen is a symbol of an era when each office in DetroitÂ’s downtown was an island in a rising sea of dilapidation. Back then, those who fortified against the rapid erosion of DetroitÂ’s urban bedrock stood the best chance of surviving. This was the era that brought us ugly skyways and eventually the People Mover — anything to help suburban commuters keep their metaphorical feet dry. The RenCen offered — and still offers — virtually any necessity and plenty of nice-to-haves, all accessible without ever venturing outside, especially in the winter, but those enticements are geared to those who trek in from suburbia to toil in its hallways.

2024 Buick Envision reportedly delayed, stripped of Super Cruise

It appears the Chevrolet Traverse isn't the only GM product trying to climb out of production hell. Remember, Chevy had to delay the start of production for the all-new third-generation 2024 Traverse, leading to the second-gen 2023 model carrying over for a brief spell as the Traverse Limited until the all-new SUV comes off the line in real numbers. According to GM Authority, Buick is in similar straits with the 2024 Envision. The automaker showcased a range of subtle cosmetic updates and some tech enhancements for the SUV over the summer, providing enough detail to be a little more than a tease, a little less than a debut. At that time, the 2024 Envision was meant to be on sale before the end of this year. Now GMA says the market launch for the 2024 Envision has been pushed back to late 2024 for as-yet-unknown reasons. This timeline marks the third delay. Just one month after the June reveal online, GMA wrote that the original October date for the start of production had been moved to December 11. Dealers began submitting orders at the end of September in anticipation of October production. Sometime after the October deadline passed, a November update claimed production would commence in the first quarter of 2024. We imagine the late 2024 date could move again, perhaps forward; that's a year out, it's possible GM gets good news before then. What's more, GMA also reports the 2024 Envision won't come with Super Cruise. This was going to be the first Buick with GM's hands-off driving feature, but again, for undisclosed reasons, plans have changed.  What we're pretty sure we can expect whenever the refreshed Envision arrives is a new front end with a bigger grille positioned lower on the front fascia, bright trim, and the new Buick emblem on the hood. The headlights are now integrated into the bumper, LED daytime running lights replace the outgoing Envision's headlights. The revamped look brings the Envision in line with other recent additions to the Buick range, like the Encore. Because Buick released a single photo for the summer reveal, we still have no idea what the Envision's back end and interior look like. The change in plans could mean a reworked trim lineup for the holdover. According to early figures from Autodata, the 2024 Envision will only come in three all-wheel-drive trims, Preferred, Sport Touring, and Avenir. This change would eliminate all the front-wheel-drive trims available in 2023 across the Preferred, Essence, and Avenir trims.

Buick prepares Super Bowl ad blitz to introduce Cascada

Super Bowl 50 will kick off on February 7, and Buick will use the big game's massive audience to get the word out about the new Cascada convertible. The the broadcast spot will be paired with a humorous digital campaign to advertise the convertible online. Buick hasn't released the 30-second Super Bowl commercial yet, but a teaser image shows that it stars New York Giants wide receiver Odell Beckham, Jr. and actress Emily Ratajkowski, known for roles in the films Gone Girl and Entourage. The ad is part of the "Experience the New Buick" campaign, which aims to position the brand to appeal to a younger demographic. The brand also has Ellie Kemper, the star of Netflix's hilarious Unbreakable Kimmy Schmidt and Erin on The Office, to sell the Cascada, Regal, Encore, and Enclave in a new online campaign. She plays an exaggerated version of herself and flirts with a guy who thinks Kemper owns Buick's new convertible. The spot tries to capitalize on the quirky charm of the actor's Kimmy Schmidt character. Buick will cut the longer clip (below) into vignettes for ads on sites like YouTube. Buick spokesperson Crystal Wilson told Autoblog that viewers' reactions to Kemper's commercial have been "totally positive" so far. First-Ever Buick Super Bowl Ad Features Odell Beckham Jr. and Emily Ratajkowski Latest "Experience the New Buick" ad spotlights new Cascada convertible 2016-01-26 DETROIT – Buick's first-ever Super Bowl ad will bring the brand's award-winning "Experience the New Buick" campaign to the biggest night in TV advertising. The campaign launched in 2014 and challenges consumers' false perceptions of the brand. The 30-second spot, scheduled to air during Super Bowl 50, features Buick's all-new Cascada luxury convertible and stars New York Giants wide receiver Odell Beckham Jr. and actress/model Emily Ratajkowski. The spot will be the first new Buick commercial to air in 2016, a year where the brand will launch three new products. The Cascada, Buick's first convertible in 25 years, arrives in dealerships in the coming weeks. It features an athletic and sculptural beauty that delivers a distinctive profile, whether the top is up or down. Along with the perception-shifting Cascada, Buick showrooms will soon feature a redesigned LaCrosse sedan and the new Envision, a compact crossover. Both go on sale this summer.