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Bring back the Bronco! Trademarks we hope are actually (someday) future car names

Trademark filings are the tea leaves of the auto industry. Read them carefully – and interpret them correctly – and you might be previewing an automaker's future product plans. Yes, they're routinely filed to maintain the rights to an iconic name. And sometimes they're only for toys and clothing. But not always. Sometimes, the truth is right in front of us. The trademark is required because a company actually wants to use the name on a new car. With that in mind, here's a list of intriguing trademark filings we want to see go from paperwork to production reality. Trademark: Bronco Company: Ford Previous Use: The Bronco was a long-running SUV that lived from 1966-1996. It's one of America's original SUVs and was responsible for the increased popularity of the segment. Still, it's best known as O.J. Simpson's would-be getaway car. We think: The Bronco was an icon. Everyone seems to want a Wrangler-fighter – Ford used to have a good one. Enough time has passed that the O.J. police chase isn't the immediate image conjured by the Bronco anymore. Even if we're doing a wish list in no particular order, the Bronco still finds its way to the top. For now (unfortunately), it's just federal paperwork. Rumors on this one can get especially heated. The official word from a Ford spokesman is: "Companies renew trademark filings to maintain ownership and control of the mark, even if it is not currently used. Ford values the iconic Bronco name and history." Trademarks: Aviator, AV8R Company: Ford Previous Use: The Aviator was one of the shortest-run Lincolns ever, lasting for the 2003-2005 model years. It never found the sales success of the Ford Explorer, with which it shared a platform. We Think: The Aviator name no longer fits with Lincoln's naming nomenclature. Too bad, it's better than any other name Lincoln currently uses, save for its former big brother, the Navigator. Perhaps we're barking up the wrong tree, though. Ford has made several customized, aviation themed-Mustangs in the past, including one called the Mustang AV8R in 2008, which had cues from the US Air Force's F-22 Raptor fighter jet. It sold for $500,000 at auction, and the glass roof – which is reminiscent of a fighter jet cockpit – helped Ford popularize the feature. Trademark: EcoBeast Company: Ford Previous Use: None by major carmakers.

Opel Cascada is Europe's Buick convertible [w/video]

As we reported earlier, there has been much speculation regarding a Buick convertible of sorts. The most ringing endorsement of this conjecture comes today from General Motors Europe, as the new Opel Cascada has debuted on the interwebs. Opel calls the four-passenger Cascada an "athletic, glamorous midsize convertible." With a length of 4,697mm (185 in.), the Cascada is as long as an Audi A5, to which GM has said it would be slightly larger.
The Cascada, which is Spanish for waterfall, features a cloth convertible top that retracts in 17 seconds and at speeds up to 50 km/h (31 mph). The Cascada features a 1.4-liter turbo gas engine, 2.0-liter turbodiesel with 165 horsepower and a range-topping 1.6-liter turbocharged Ecotec engine that puts out 170 horsepower and 280 Nm (207 lb-ft). Power is sent through either a six-speed manual or six-speed automatic transmission.
According to GM, the Cascada will also come rife with luxury and tech features. In addition to adaptive forward lighting and ergonomic heated front seats, the convertible will feature Opel Eye, which is a front camera that can recognize traffic signs and incorporates lane departure warning and forward collision alert.

2020 Buick LaCrosse images leaked on Chinese website

Buick is planning a refreshed version of its LaCrosse full-size sedan for the Chinese market, judging by these photos discovered by the site Auto Verdict on a Chinese government site used to certify upcoming new models. We can only see exterior cosmetic changes, but they bring the LaCrosse more in line with the styling of the new Regal and Enclave models, leading to speculation that it won't be long until the changes show up in the U.S. The front three-quarters photo shows off a redesigned front fascia, with slimmed-down headlights that are now tied to the grille instead of set apart by body-color surround, thanks to some new chrome treatment. There's also a chrome wing on the grille, similar to what's seen on the 2019 Enclave and new Regal. The lower front fascia is also different, with new L-shaped fog lamps. On the rear, there's a new chrome wing connecting and intersecting the taillights and surrounding the badge. There's no word about any interior changes, but they'd likely be minor in keeping with the exterior updates. Buick most recently debuted a 2019 LaCrosse Sport Touring version, while a mild hybrid model arrived for 2018. China, of course, has become Buick's largest market, but the picture is less rosy stateside amid dimming prospects for sedans, as consumers flock to crossovers and SUVs. In the third quarter, U.S. sales of the LaCrosse fell 31.1 percent from the prior-year period. Between January and the end of September, GM had sold 13,409, which was a decline of 14.2 percent. Its full-year 2017 sales totaled 20,161, which was down almost 27 percent from 2016. For perspective, Buick sold more than twice that number — 42,035 — as recently as 2015. The current generation launched in 2017. Related Video: Featured Gallery 2020 Buick LaCrosse China Image Credit: Buick Design/Style Buick Luxury Sedan