1973 Buick Electra on 2040-cars

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Buick Avenir will be made...as a trim level instead of a car

Almost two years after Buick showed the gorgeous Avenir concept, the company announced the Avenir name will reach production. Specifically, it will be a top-tier trim level for 2018 model year Buicks. It's taking a page from GMC's Denali, Lincoln's Black Label, and, well, plenty of examples of extra-fancy sauce. This is disappointing news for fans of the concept, but they can take solace in the fact that the Avenir's good looks are starting to rub off on production Buicks, such as the new LaCrosse. For those interested in what this new Avenir trim will bring to the table, it's a similar formula to what many other auto brands are doing. Buick specifically compares Avenir with the Denali trim for GMC. Models with the trim will get a special 3D mesh grille inspired by the Avista concept, large wheels and unique trim finishes outside. Inside, Avenir models will receive a nicer interior, which Buick generically described as having "unique seat details" and "modern trim materials." Cars equipped with the package will also get a smattering of Avenir badges. Avenir looks like a win-win: interested buyers get some extra cachet and bragging rights and Buick gets to load high-profit options on it cars and SUVs. Buick's inspiration for the Avenir trim is a bit strange, though. The company says it is "inspired by Buick's evolving customer base," which includes women and owners of competing products. Apparently both groups are buying Buicks in greater numbers, and the company also says that many of their customers opt for the most expensive trims. While it seems straightforward to tailor a package for luxury-seeking buyers, we're not sure what would make a package specifically appeal to women and people with competitors' vehicles. That being said, Buick isn't as patronizing as Cosmopolitan was with its car. In fact, quite the opposite. With Avenir, Buick is cashing in on new customers that willing to pay for luxury plain and simple, without any pandering. Related Video: Auto News Buick Luxury denali buick avenir

2018 Buick Enclave: How engineers made it larger, lighter, more sophisticated

Buick used the unveiling of the 2018 Enclave at the New York Auto Show to introduce its new range-topping Avenir sub-brand to the world. With fancier interior finishes and exterior details, it's Buick's latest effort to make itself a proper luxury brand (or perhaps re-establish itself as such). However, lost in the Avenir song and dance is the fact that the 2018 Buick Enclave is a (very) long-awaited all-new model regardless of the trim level one selects. Like the Chevrolet Traverse upon which it is based, the new Enclave is bigger than the vehicle it replaces but considerably lighter, by about 400 pounds. "We told every engineer, 'get your job done, but then take the weight out,'" said engineer Rick Spina as we hovered next to his larger yet lighter creation. His team therefore set about taking a little bit of weight out from just about everywhere, from using additional aluminum in the suspension to varying the thickness of the frame (thicker in places that needed to be stronger, thinner and therefore lighter in places that didn't). Only about 100 pounds came out of the body with the rest coming from elsewhere. Not only will the reduced weight improve fuel economy (Buick-estimated at 19 mpg combined with FWD versus 18 for the 2017 model) and presumably the old Enclave's rather ponderous handling, but it should only make things easier for the new powertrain: General Motors' now-familiar 3.6-liter V6 and its latest nine-speed automatic. With 302 horsepower and 260 pound-feet of torque, Buick says the new engine will need 7.2 seconds to reach 60 mph with FWD or 7.5 seconds with AWD. That's a second quicker than before. Besides acceleration, towing is also bumped up by 500 pounds to 5,000. For those models with all-wheel drive, the Enclave has the same basic system featured on range-topping versions of the Buick LaCrosse. Besides power being sent front and rear, it can also differ from right to left in the back, although Spina is quick to point out that capability is for traction-enhancing purposes rather than sporty, handling-enhancing torque-vectoring ones. Buick owners already appreciated the Enclave for its quietness so the engineers decided to take it that much further. This included altering the exhaust, improving body sealing (there are triple door seals), including active sound deadening and utilizing advanced materials that absorb sound as opposed to simply being thick, dense and heavy enough to keep it out.

KBB 2013 Brand Image Awards has some obvious and oddball winners

The sixth edition of the Kelley Blue Book Brand Image Awards have crowned a wide range of winners - in a couple of cases the recipient of the laurels might say more about KBB users than they do about the actual winner. Compiled from the responses of more than 12,000 shoppers on KBB.com over the past year, there are 13 categories broken into non-luxury, luxury and truck segments "representing the combined wisdom of the American car-buying public."
The award categories have been revamped this year, with some dropping off, some new ones appearing and at least one other given a new term. What isn't surprising is that Honda won Most Trusted Brand for the second year running, Best Value Brand for the third year in a row and took Best Overall Brand, which wasn't on last year's list of awards.
On our own shores, in the non-luxury categories Chrysler got Most Refined Brand and Buick took Best Value Luxury Brand. Neither one of those marques won anything in last year's Brand Image Awards, while Cadillac, which won Best Interior Design Brand and Best Comfort Brand last year - those awards disappeared this year - went home without a single accolade.