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GM applies for 'Enspire' trademark for the second time

When we wrote about the Buick Enspire concept debut in China earlier this year, we said "we wouldn't be surprised to see either an all-new crossover, or a redesigned current model, sporting the designs seen on this concept." Now it appears General Motors might be planning to go with Option A. GM Authority discovered a trademark application for the name "Enspire," to be applied to "Automobiles, excluding motor homes." This is the second time GM filed for the name, the first being in 2015. As always, applications don't mean certainties. However, we know Buick has a range of new models in development, it's losing the LaCrosse sedan and its crossovers sell quite well. If there's to be a new vehicle called Enspire, it shouldn't be hard to guess what kind it would be. GMA's previous investigations picked up clues that there'll be two new Buick crossovers, one about the size of the China-sourced Envision and sitting on the E2 platform that supports the Cadillac XT4, Chevrolet Malibu, and Buick Regal. Based on data in an IHS Automotive document, the site said the putative Enspire's platform code is E2UB, the U for utility vehicle, the B for Buick. The other crossover would sit above an Envision, below the Enclave, on the short-wheelbase C1 platform employed by the Cadillac XT5. We can probably take the Enspire concept's design cues as a preview of the future, if not its electric drivetrain. Designers carved the wide, formidable stance with curved and elongated versions of traditional Buick brand cues, such as the grille crossbar stretching into the headlights. A futuristic, art-filled and screen-heavy interior contrasts with genuine wood, and is probably best not to look at because Buick couldn't bring anything like it to production. The electric drivetrain included a 550-horsepower electric motor and enough battery to power a 370-mile range. Those figures seem a little outlandish given the potential price tag and the Buick badge. Besides, GM has other plans for a dedicated EV powertrain in development that should bow around 2021, and a Buick EV based on the Chevrolet Bolt's BEV II architecture. As such, a conventional powertrain seems more likely for an Enspire crossover, at least initially. The same IHS Automotive document said the E2UB vehicle would go into production in Shanghai in late 2019.

GM slashes prices in China as sales falter

Buying a vehicle from General Motors' stable of brands might be a lot cheaper in the near future – at least for customers in China. The effort comes as GM hopes to keep sales there growing, and the decision alludes to yet another sign that the Asian country no longer has the booming auto market of past years. GM and its Chinese joint venture partner SAIC are slashing prices by as much as the equivalent to $8,700 on 40 models from Buick, Chevrolet, and Cadillac, according to The Detroit News. Across all of automaker's nameplates, the overall sales dipped in China in April by 0.4 percent to 258,484 vehicles. Among the drops, Buick was down 8.5 percent, and Chevy shrunk 5.6 percent. Caddy's numbers increased 4.6 percent for the month, though. Buick remains a popular brand in the minds of Chinese consumers, but according to The Detroit News domestic automakers there are starting to eat into the dominance of foreign companies in the market. The country remains important for GM, though. Late last year, it outlined a future strategy that included China as a major pillar, including a $14 billion investment to build five new factories and boost sales. News Source: The Detroit NewsImage Credit: Alexander F. Yuan / AP Photo Buick Cadillac Chevrolet GM Car Buying Car Dealers saic

2024 Buick Envision reportedly delayed, stripped of Super Cruise

It appears the Chevrolet Traverse isn't the only GM product trying to climb out of production hell. Remember, Chevy had to delay the start of production for the all-new third-generation 2024 Traverse, leading to the second-gen 2023 model carrying over for a brief spell as the Traverse Limited until the all-new SUV comes off the line in real numbers. According to GM Authority, Buick is in similar straits with the 2024 Envision. The automaker showcased a range of subtle cosmetic updates and some tech enhancements for the SUV over the summer, providing enough detail to be a little more than a tease, a little less than a debut. At that time, the 2024 Envision was meant to be on sale before the end of this year. Now GMA says the market launch for the 2024 Envision has been pushed back to late 2024 for as-yet-unknown reasons. This timeline marks the third delay. Just one month after the June reveal online, GMA wrote that the original October date for the start of production had been moved to December 11. Dealers began submitting orders at the end of September in anticipation of October production. Sometime after the October deadline passed, a November update claimed production would commence in the first quarter of 2024. We imagine the late 2024 date could move again, perhaps forward; that's a year out, it's possible GM gets good news before then. What's more, GMA also reports the 2024 Envision won't come with Super Cruise. This was going to be the first Buick with GM's hands-off driving feature, but again, for undisclosed reasons, plans have changed.  What we're pretty sure we can expect whenever the refreshed Envision arrives is a new front end with a bigger grille positioned lower on the front fascia, bright trim, and the new Buick emblem on the hood. The headlights are now integrated into the bumper, LED daytime running lights replace the outgoing Envision's headlights. The revamped look brings the Envision in line with other recent additions to the Buick range, like the Encore. Because Buick released a single photo for the summer reveal, we still have no idea what the Envision's back end and interior look like. The change in plans could mean a reworked trim lineup for the holdover. According to early figures from Autodata, the 2024 Envision will only come in three all-wheel-drive trims, Preferred, Sport Touring, and Avenir. This change would eliminate all the front-wheel-drive trims available in 2023 across the Preferred, Essence, and Avenir trims.