1965 Buick Electra 225 Convertible on 2040-cars

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Is Buick America's most daring mainstream car brand?

Considering Buick as an adventurous automaker seems a little odd at first thought. But with little fanfare over the last several years, the marque is transforming itself from a brand often associated with elderly drivers to a nameplate willing to take chances in niche segments. The gamble is already paying off with 2014 sales up 11.4 percent in the US to 228,963 cars. Given recent product launches, this experimentation is only likely to continue. The key to the transformation at Buick is its willingness to explore the so-called white space, according to Automotive News; the term refers to niches in the market without rivals as a challenge. In addition, the brand's position in the near-luxury space means that its products are cross-shopped by a large swath of customers. Without having a specific competitor, Buick has more room to experiment within its segment. "Designers love designing Buicks because it's not a paint-by-numbers brand," said Andrew Smith, director of design at Buick and Cadillac, to Automotive News. The company's strategy of going where others haven't is best exemplified by the Encore. The subcompact, luxury crossover came to market early, and Buick found serious success with it. The tiny CUV was the automaker's fastest growing model last year with a 53 percent gain and 48,892 units sold. With the test a triumph, the Encore recently got a sibling in the US in the form of the Chevrolet Trax. The upcoming Cascada is taking a similar approach. The non-sporty convertible segment is practically empty in the US, and this slightly redesigned product from Opel has the opportunity to become a leader in its niche. Of course, Buick's biggest recent surprise was the Avenir concept at the 2015 Detroit Auto Show. The car's swooping shape and use of materials earned it two EyesOn Design Awards against some tough competition. While the company's intentions for this flagship sedan aren't entirely clear yet, the vehicle does "test some of the future design language that will come on the next generation of Buicks," according to brand boss Duncan Aldred to Automotive News, which is definitely something to look forward to. Featured Gallery Buick Avenir Concept: Detroit 2015 View 12 Photos Related Gallery Buick Avenir Concept View 23 Photos News Source: Automotive News - sub. req.Image Credit: Live photos copyright 2015 Drew Phillips / AOL Design/Style Buick Convertible Crossover Luxury buick encore buick cascada buick avenir

Buick Envision aces IIHS crash tests

If you had any qualms about the safety of a Chinese-built car, set them aside. At least when it comes to the Buick Envision. The Insurance Institute for Highway Safety (IIHS) has tested the new GM crossover and it passed with flying colors. The Envision is the first Chinese-built Buick sold in the States, and it's also the first Chinese-built car the organization has ever tested. In what is an impressive feat for any new automobile, it earned the IIHS TOP SAFETY PICK+ rating. This means the crossover comes equipped with a forward collision warning system and earned "Good" marks in all types of collisions, including the difficult small overlap crash test. In addition to the forward collision warning system, an automatic emergency braking system is available on the Envision. Eleven other vehicles earned the TOP SAFETY PICK+ rating, including models from Volvo, Lincoln, Acura, Audi, Mercedes-Benz, Lexus and Infiniti. That's good company, and combined with a pleasant, if not world-beating, driving experience, should make the Envision a car worth consideration. Related Video:

2020 Buick Encore GX revealed as a bigger smaller crossover

The crossover craze has taken root throughout the car industry, but especially at Buick. The company says that 90% of its sales are of the upright utilities. So it's no surprise the brand is adding yet another model to the line-up, the 2020 Buick Encore GX. Despite the name, the Encore GX doesn't appear to share anything with the current Encore, as GM says it uses a new platform. It's also larger than the regular Encore, though it's also smaller than the midsize Envision. One area in which its slightly bigger size benefits the GX is that it has nearly five more cubic feet of cargo space than the current Encore. Other details about the crossover are scant. Buick hasn't even said what engine or transmission will be used. Buick did say the Encore GX will feature automatic emergency braking with pedestrian detection and lane-keep assist as standard features, with the rear-camera mirror as an option. The current Encore will continue to be sold alongside the Encore GX, and it won't be replaced with the version shown at the Shanghai Auto Show. Pricing and availability will be announced later, along with other vehicle details.