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Mark Reuss: GM can't afford product 'misses,' has 'thought about' CT6 V-Series

Mark Reuss is a busy man. He oversees General Motors' global product portfolio, an all-encompassing task for a company that sold more than 9.9 million cars and trucks last year. When GM launches a well-received product, like the road-going rocket ship that is the Chevrolet Corvette Z06 – he gets credit. When the company stumbles with the slow-selling Chevy Malibu or grapples with fallout from the decade-old Saturn Ion and its flawed ignition switch, he gets blamed. GM owners, the press and sometimes the federal government, demand answers. Bob Lutz famously held the job before Reuss. So did Mary Barra, who's now GM's chief executive. There's a New GM, but the lineage is connected to a long history. When he's not thinking product, Reuss, an executive vice president, also runs the purchasing and supply chain for the company, which is still one of the largest industrial empires in the world. We caught up with Reuss on the floor of the New York Auto Show, where GM had just rolled out two crucial new products: the 2016 Cadillac CT6 and the 2016 Chevrolet Malibu. Speaking with a small group of reporters, Reuss delved into a variety of subjects, including the new Malibu, Cadillac's future (he thinks the ATS-V is going to "flame the M3 and M4"), and other topics. On fixing the Malibu: "We can't miss. We can't have those kinds of misses [like the previous generation] on our cars and crossovers and trucks. We can't do that. If we do that, we give a reason for someone to go buy something else. It's that simple. "On a car like the Malibu we have a chance to really fix all of that, which we have, and then lead. Then you've got a real opportunity there. So that's what we've really been focused on here – to fix those things." He later added: "We need that car here to transform Chevrolet desperately because it's the heart of the market. And when you think of Chevrolet, people will come back and think about what we did with the [new] Malibu and the Cruze... It's hugely important to us." On Cadillac: "If we go out and try and out-German the Germans, it's probably not going to work. We've got an opportunity here generationally where there's a lot of people younger than me that have parents that drove BMWs and Mercedes, and I think there's an opportunity there for those people to drive something different than what their parents did, and I think that's always been an opportunity in the auto industry if you look at the history of it.

2024 Buick Envision debuts with family styling, massive interior screen

Buick showed us the 2024 Envision in a single image nearly a year ago, and while the wait’s been a long one, we now have all the details on this crossoverÂ’s thorough refresh. And yes, even though weÂ’re already rather deep into 2024, this refresh is indeed for the 2024 model year Envision. The big changes outside are plenty visible at first glance as you see the Wildcat EV-inspired front end thatÂ’s been splashed across BuickÂ’s SUV lineup. The Envision looks largely similar to before around back, though Buick notes itÂ’s using new badging on the rear fascia. Plus, new 20-inch wheels are standard on both the ST and Avenir trims, while the base Preferred trim makes do with 18s. Its powertrain is all carryover, which means the only engine option is a 2.0-liter turbocharged four-cylinder that sends 228 horsepower and 258 pound-feet of torque through a nine-speed automatic transmission. One difference for 2024, though, is that all-wheel drive is made standard, eliminating the cheaper FWD versions. BuickÂ’s most substantial changes are inside the 2024 Envision. It features a standard 30-inch display that stretches across the dash encompassing the instrument cluster and the infotainment screen. This also means it has a new center stack and center console design that better fits this massive display. Many of the hard climate control buttons are eliminated from the center stack, but some key, often-used toggles remain for easy use. The button-operated “shifter” layout on the center console is gone, too, replaced by GMÂ’s column shifter slowly making its way across the entire General Motors lineup. In its place is a massive, shiny volume knob and additional storage capacity. As for luxuries and styling, the Envision adds new red/black and gray/blue interior color combos, and the front seats themselves are new to be more comfortable than before. Ambient lighting is added to the cabin, and Buick says itÂ’s upped the trim quality on the center console. If you opt for the ST, you get a flat-bottom steering wheel for a sportier appearance, too. More driver assistance features are being made standard for 2024, though Super Cruise is not one of them despite it being initially touted as one of the new technology items coming to the Envision this year. When queried about its absence, a Buick spokesperson told us this: “The 24MY Envision will no longer debut with Super Cruise, but we plan to bring it to Buick vehicles soon.

General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")