1957 Buick Century on 2040-cars

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Cadillac, Buick and Chevy decisions impacted by worries abroad

European Concerns Drive GM, But Beware Of The French Connection
GM's bid to rationalize Europe will impact the products that will be offered domestically.
It seems that Europe is defining the future of General Motors more so than its home North American market. Having axed Saturn, Pontiac and Hummer, GM has done a fairly good job of repositioning its remaining four divisions, Cadillac, Chevrolet, Buick and GMC. Cadillac carries the luxury banner. Chevrolet is aimed at the masses with cars and trucks along with a nod to performance thanks to Camaro and Corvette. Buick bridges the premium gap between Chevy and Cadillac, while GMC offers a hardcore work/upscale proposition.

Last-ever Buick Grand National heads to Barrett-Jackson auction

This 1987 Buick Grand National brought the curtains down on a heap of General Motors history. When this black beauty rolled down the line at 5 p.m. on December 11, 1987, it represented the end of manufacturing at GM's Pontiac Assembly Plant after 60 years building cars. This was the last car to sit on GM's G-Body platform, having supported legendary names like Monte Carlo, Cutlass Supreme, and Regal. And this was the last-ever Buick Grand National, a big coupe that in just five years on the market had helped make the Buick Regal lineup an object of sincere lust among enthusiasts. Powered by a 3.8-liter turbocharged and intercooled 3.8-liter V6, the engine made 245 horsepower and 355 pound-feet of torque. The only car above it in the lineup was the exceptionally rare GNX, which made 276 hp and 360 lb-ft. The Buick Grand National is headed to the Barrett-Jackson auction block in Scottsdale next month.    Louisiana resident Bob Colvin bought this car from the factory. The Drive spoke to Colvin, who explained that then-GM President Roger Smith told him he could have the penultimate Grand National, but Buick planned to put the last car on display. When Colvin arrived at the plant, though, Colvin said the plant manager told him, "I'm running this plant and you've gone through the effort to be here. It will be a real celebration," and got him the last car made. As proof, a GM film crew followed the car down the line, plant workers and two GM execs signed various parts of the engine, including current GM President Mark Reuss. The car comes with all of the autographs and signage the autoworkers created to go with the car, as well as the original window sticker. Colvin and his wife built an addition onto their house to display the car. Save for a trip to the Buick Centennial Celebration in 2003, the Buick has lived in its special place all its life and has just 33 miles on the odometer. Behind the new-car plastic that shrouds the interior, the only flaw appears to be a tiny crack in the steering wheel center cap where a bolt might have been overtorqued. The car is being offered with no reserve, the pre-sale estimate landing right around the $500,000 mark. That would about double recent auction sales for low-mileage GNX's this year, but there's every reason to believe this car's one-of-one place in history could get auction paddles waving. 

Buick to kill Verano as early as 2017

The Buick Verano's days are allegedly numbered. Citing unnamed sources, Automotive News is reporting that Buick will kill its Delta-platform-based sedan. The company offered the typical "no comment." According to AN, Buick is expecting 70 percent of its sales to come from the Encore, Envision, and Enclave once the Envision goes on sale. And it doesn't take a professor of economics to recognize that when half the vehicles you build account for just 30 percent of the sales, it's time to trim. But the case for killing the Verano is a weird one, because the problem isn't a lack of demand. Struggling sales might be the reason to kill a car, but the Verano is – and has consistently been – Buick's second best-selling sedan. It's beaten the slightly larger, more expensive Regal by at least 12,000 units in each of the last four years. Hell, in 2013, Buick sold 45,000 Veranos to fewer than 19,000 Regals. So why not kill the Regal? Well, the Verano's raison d'etre is irrelevant today. Buick launched its smallest sedan at a time when premium compact four-doors weren't a thing and gas prices were high enough that consumers were still hesitant to tie themselves to a CUV's fuel bill. And while it was roughly the same size as the Chevrolet Cruze that it shared GM's Delta platform with, it had enough unique equipment to stand apart and warrant its price premium. Today, fuel prices are cheap and consumers are flocking to crossovers while Buick is stuck sharing the premium compact pie with much more prestigious names ( Mercedes-Benz and Audi). And because it's sharing showroom space with the super-popular Encore, even the Verano's affordable pricing has become a liability. Today, a lightly equipped Verano is the same price as a base Encore, and they offer broadly similar features (rear-view cameras, a seven-inch touchscreen with Intellilink, Bluetooth, etc.). And if the Encore is too small, there's probably a GMC Terrain sitting in the same showroom, offering more utility and equal equipment to the Verano for a similar price. As one dealer told AN, "For not much more money, customers can get an SUV." Killing the Verano might risk 30,000 to 40,000 sales, but it's a move that proves Buick has tremendous confidence in its CUV lineup – clearly the company thinks the Encore can do the job of luring customers into showrooms. AN's sources claim the Verano will survive through 2017, so we'll be waiting a few years to find out if that faith is misplaced. Related Video: