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2020 Buick Encore GX pricing makes it a better bargain than the smaller Encore

In April, Buick revealed the Encore GX at Auto Shanghai. At the time, we thought there was a chance the slightly larger GX would supplant the Encore in the U.S. By August, we learned that wouldn't happen, the Encore GX slotting into the lineup between the Encore and the Envision. With nearly $8,000 between the starting prices of the Encore and the Envision, there'd be plenty of room for the GX to find a good home leaving plenty of MSRP daylight between the crossover bookends. That doesn't appear to be what's happened, though. CarsDirect got hold of an early order guide for the Encore GX, and writes that the Encore GX in Preferred trim will cost $24,100 before a $995 destination charge, totaling $25,095. That's $900 more than the entry-level Encore in 1SV trim, but $500 less than the Encore in comparable Preferred trim.    The Encore offers an intermediate Sport Touring trim between Preferred and top-level Essence trims. The Encore GX will come in an intermediate Select trim, which CarsDirect didn't mention a price for. Stepping up to the top Essence variant with front-wheel drive costs $29,495 for the Encore GX, $800 less than a similar Encore, which costs $30,295.   If these are the figures that show up on dealer lots, the Encore GX seems like a no-brainer. The Encore rides on an older GM platform called GEM, for Global Emerging Markets, the GX model is built on GM's new VSS-F architecture. Both are fine looking vehicles, but the GX is a little more handsome. The Encore offers one engine, a 1.4-liter four-cylinder with 138 horsepower and 148 pound-feet of torque, shifting through a six-speed transmission. The base engine on the Encore GX will be a 1.2-liter turbocharged three-cylinder with an estimated 137 hp and 166 lb-ft, shifting through a CVT. The second GX engine is a 1.3-liter turbocharged three-cylinder with an estimated 155 hp and 174 lb-ft, optional on the front-wheel drive Select and Essence trims, standard on every all-wheel-drive model. That more powerful motor shifts through a nine-speed automatic.  As if all that weren't enough, the GX's reason for being is that it offers more room. An additional three inches in length provides an extra 4.7 cubic feet of cargo room behind the second row. The GX wins on safety, too, coming standard with tech like forward collision alert, lane keep assist, lane departure warning, and automatic emergency braking.

First 2013 Buick Encore TV ad features... dinosaurs

The whole "SUVs as dinosaurs" trope has become something of a threadbare cliché among auto writers, but that doesn't mean the wider world of consumers has caught on to the Jurassic nature of our line of thinking. That's what General Motors appears to be betting on, at least. Just check out Buick's first television spot for its 2013 Encore, the tiny crossover that is pushing the Tri-Shield into territories unknown while looking to outrun the brand's reputation as a refuge for elderly clientele.
Set to air this weekend on ESPN during the NCAA college basketball tournament, the ad plays up the Encore's maneuverability and surprising interior space by setting the baby Buick amongst a herd of lumbering CG dinosaurs created by Tippett Studio, the folks behind Hollywood blockbusters like Jurassic Park, Ted, and the Twilight series of films.
We can't help but snigger a little - while the Encore is indeed surprisingly roomy, nimble, and composed, our first drive found it to be glacially slow, too... not unlike a certain prehistoric race of animals. Check out the commercial below and judge for yourself.

Buick to kill Verano as early as 2017

The Buick Verano's days are allegedly numbered. Citing unnamed sources, Automotive News is reporting that Buick will kill its Delta-platform-based sedan. The company offered the typical "no comment." According to AN, Buick is expecting 70 percent of its sales to come from the Encore, Envision, and Enclave once the Envision goes on sale. And it doesn't take a professor of economics to recognize that when half the vehicles you build account for just 30 percent of the sales, it's time to trim. But the case for killing the Verano is a weird one, because the problem isn't a lack of demand. Struggling sales might be the reason to kill a car, but the Verano is – and has consistently been – Buick's second best-selling sedan. It's beaten the slightly larger, more expensive Regal by at least 12,000 units in each of the last four years. Hell, in 2013, Buick sold 45,000 Veranos to fewer than 19,000 Regals. So why not kill the Regal? Well, the Verano's raison d'etre is irrelevant today. Buick launched its smallest sedan at a time when premium compact four-doors weren't a thing and gas prices were high enough that consumers were still hesitant to tie themselves to a CUV's fuel bill. And while it was roughly the same size as the Chevrolet Cruze that it shared GM's Delta platform with, it had enough unique equipment to stand apart and warrant its price premium. Today, fuel prices are cheap and consumers are flocking to crossovers while Buick is stuck sharing the premium compact pie with much more prestigious names ( Mercedes-Benz and Audi). And because it's sharing showroom space with the super-popular Encore, even the Verano's affordable pricing has become a liability. Today, a lightly equipped Verano is the same price as a base Encore, and they offer broadly similar features (rear-view cameras, a seven-inch touchscreen with Intellilink, Bluetooth, etc.). And if the Encore is too small, there's probably a GMC Terrain sitting in the same showroom, offering more utility and equal equipment to the Verano for a similar price. As one dealer told AN, "For not much more money, customers can get an SUV." Killing the Verano might risk 30,000 to 40,000 sales, but it's a move that proves Buick has tremendous confidence in its CUV lineup – clearly the company thinks the Encore can do the job of luring customers into showrooms. AN's sources claim the Verano will survive through 2017, so we'll be waiting a few years to find out if that faith is misplaced. Related Video: