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GM delivers best Q3 sales since 1980, 2.4M vehicles sold

People are a weird sort. Even after registering over 70 recalls through the first three-quarters of 2014, General Motors saw its best Q3 results since Jimmy Carter was in the White House, registering over 2.4 million global sales between June and September on the back of strong results in the US and China.
US sales were marshaled by good results for GM's pickups, the Chevrolet Silverado and GMC Sierra, which bumped the manufacturer's truck market share to 35.6 percent, up nearly three points from Q1 2014. Buick has seen healthy growth as well, with the Encore dominating its segment for the sixth month running.
It was China, though, that really bolstered GM's sales, as the company's efforts to top last year's record-setting 3.16 million units continued apace. Small SUV sales saw massive growth, with Encore, Chevrolet Trax and Captiva figures jumping 90 percent in Q3. Brand-wise, Chevrolet, Cadillac and Buick all saw sales gains in the PRC, with each recording double-digit year-over-year jumps. Cadillac sales alone were up 63 percent compared to the first nine months of 2013.

2022 Buick Encore starts at $25,795

The Buick Encore entered the market here for the 2013 model year, its combination of solid, practical, and premium-ish content working well enough to increase sales by about 10% every year until 2019. The shine on that first-year model was such that it was recently voted one of the best used-car buys under $10,000. Still in its first generation, the Encore soldiers into the 2022 model year with a few small changes. The biggest update for the 2022 Encore is a newer 1.4-liter four-cylinder engine with more power. The previous unit produced 138 horsepower and 148 pound-feet of torque; the new 1.4 will unleash 155 hp and 177 lb-ft. That engine will only be available on the Preferred trim — which is the only one left. In 2018, the Encore came in six flavors. Whittling reduced that to a base model and a Preferred model for 2021, and for next year the base departs. Also (kind of) under the hood, an electric heater and defroster replace the traditional heater core system, for faster toasties in cold climes.  The only change outside is the addition of an exterior temperature sensor. Inside, the eight-inch infotainment touchscreen shrinks to become a seven-inch touchscreen. The passenger's seatback will no longer fold flat, so Buick took the opportunity to add a seatback map pocket to the shotgun position. Buick will charge $25,795 for the 2022 Encore, that figure including the $1,195 destination charge. It's the same price as the 2021 Encore Preferred.  The continued paring of the lineup suggests GM is ready to wind the model down now that the tiny-bit-larger and more profitable Encore GX is killing the Encore in the sales race. Through the end of September, the Encore is down on its 2020 sales volume in the U.S. by about half, whereas the Encore GX has more than doubled its 2020 sales so far this year. Automotive News reported that the Encore will quit the U.S. market in 2023 without a replacement as the automaker digs into its electric efforts. GM Authority believes there's a chance the new-generation Encore sold in China could come here. 

Buick prepares Super Bowl ad blitz to introduce Cascada

Super Bowl 50 will kick off on February 7, and Buick will use the big game's massive audience to get the word out about the new Cascada convertible. The the broadcast spot will be paired with a humorous digital campaign to advertise the convertible online. Buick hasn't released the 30-second Super Bowl commercial yet, but a teaser image shows that it stars New York Giants wide receiver Odell Beckham, Jr. and actress Emily Ratajkowski, known for roles in the films Gone Girl and Entourage. The ad is part of the "Experience the New Buick" campaign, which aims to position the brand to appeal to a younger demographic. The brand also has Ellie Kemper, the star of Netflix's hilarious Unbreakable Kimmy Schmidt and Erin on The Office, to sell the Cascada, Regal, Encore, and Enclave in a new online campaign. She plays an exaggerated version of herself and flirts with a guy who thinks Kemper owns Buick's new convertible. The spot tries to capitalize on the quirky charm of the actor's Kimmy Schmidt character. Buick will cut the longer clip (below) into vignettes for ads on sites like YouTube. Buick spokesperson Crystal Wilson told Autoblog that viewers' reactions to Kemper's commercial have been "totally positive" so far. First-Ever Buick Super Bowl Ad Features Odell Beckham Jr. and Emily Ratajkowski Latest "Experience the New Buick" ad spotlights new Cascada convertible 2016-01-26 DETROIT – Buick's first-ever Super Bowl ad will bring the brand's award-winning "Experience the New Buick" campaign to the biggest night in TV advertising. The campaign launched in 2014 and challenges consumers' false perceptions of the brand. The 30-second spot, scheduled to air during Super Bowl 50, features Buick's all-new Cascada luxury convertible and stars New York Giants wide receiver Odell Beckham Jr. and actress/model Emily Ratajkowski. The spot will be the first new Buick commercial to air in 2016, a year where the brand will launch three new products. The Cascada, Buick's first convertible in 25 years, arrives in dealerships in the coming weeks. It features an athletic and sculptural beauty that delivers a distinctive profile, whether the top is up or down. Along with the perception-shifting Cascada, Buick showrooms will soon feature a redesigned LaCrosse sedan and the new Envision, a compact crossover. Both go on sale this summer.