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Buick celebrates 110 years by naming most significant model of each decade

In May of 1903, Buick began work on its first vehicle, the 1904 Model B, the first example of which was sold to a doctor in Flint, Michigan. That first sale was appropriate since later on, Buick became known as a "doctor's car." The Model B is the first of 11 cars chosen by Buick to highlight each decade of the company's 110-year history.
The 1916 D-45 Touring with a six-cylinder engine was Buick's highest seller that year, and helped push overall sales past six figures for the first time, making Buick the top-selling automotive brand. In 1931, Series 50 got an eight-cylinder engine, which helped the company survive the Great Depression. The 1936 Century was the first Buick that could hit 100 miles per hour, the 1949 Roadmaster had a supporting role in Rain Man, the 1953 Skylark had Italian wire wheels and the owner's name engraved on its steering wheel.
Then we have the iconic 1963 Riviera, the V6-powered 1975 Regal, and in 1987, the legendary GNX. With a turbocharged, intercooled V6 pumping out 276-horsepower it could hit 60 mph in just 4.6 seconds. In 1999 Buick built the first car in China, the Century, and that country remains the brand's largest market.

March Madness upsets good for auto advertisers

There are no Cinderella teams left in the NCAA men's basketball tournament - the fairytales ended with Georgia State's loss to Xavier over the weekend. And even though the Sweet 16 is composed of elite teams - at the time of writing the lowest-ranked squad is 11th-seeded UCLA, which has most championships of any school in the country - there are still underdogs and surprises, and they are good for NCAA business and advertisers. Last year the March Madness Live app, which allows users to watch games on the go, was downloaded 4.5 million times, a jump of more than 40 percent over 2013. Buick sponsors the iOS version of the app, but more than a million of those downloads were for the Android version, sponsored by Infiniti since 2011. Part of Buick's engagement is a "Boss Button" on the livestream sites that can quickly mask the page with something your boss won't question you over. It also sponsors a trick-shot competition for fans, has a display in Bracket Town during the Final Four, and its cars lead the team buses through the city. Infiniti said last year's tourney increased online searches for the brand by 25 percent in March, and things are going even better this year: it's round-by-round bracket game drew 477,859 total entries in 2014, this year's game has signed up 534,350 already and the tournament has another two weeks to go. The luxury brand is all over the event, promoting the QX60 through to the Final Four, then moving its efforts to the Q50. It sponsors the Coaches vs. Cancer charity and will have an Infiniti Lounge near the Final Four venue in downtown Indianapolis. So for the two automakers keeping their own scores... come on, Wichita State! Six brackets, six chances to win a trip to #FinalFour 2016. Official rules at http://t.co/4b9GyGJ4wP. #RoundByRound https://t.co/ZCsFatVlja - Infiniti USA (@InfinitiUSA) March 19, 2015 News Source: Automotive News - sub. req. Marketing/Advertising Buick Infiniti app sports ncaa march madness

2022 Buick Enclave revealed with a handsome new look

Here is the 2022 Buick Enclave! That's all now. Move along. At least, that’s according to Buick, which offered no information beyond these two photos. We know itÂ’s for the 2022 model year, and we know it will go on sale “later this year.” The visual changes are obvious enough on their own. It amounts to what weÂ’d expect a mid-cycle refresh would look like. Buick gave it a totally new front and rear. WeÂ’re most taken by the new look up front, though. That grille gives it the presence it was lacking before, and the horizontal slashes meeting in the middle at the Buick logo are a nice touch. New LED headlights are slimmed way down and tuck in neatly under the hood. Even the lower bumper adds some pizazz with swooping lines and a handsome, verging on sporty, finish. Nothing much changes in the middle, but sharp LED taillights steal the show in back. TheyÂ’re still connected by a central trim piece, but itÂ’s been darkened and massaged to a cleaner look. Buick also looks like it has gone for a concealed exhaust design — it had a visible dual exhaust pipe exit before. The last obvious change is a new set of dark-painted wheels. There are certainly a number of tech updates to be found on the interior, but Buick isnÂ’t talking about (or showing) those yet. WeÂ’ll have to wait for a later date to know every last detail of the refreshed Enclave. For now, the styling changes are a nice change of pace and make it look far more appealing. Related video: