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Buick to use Velite name for its Cascada?

Ever since Opel brought out the Cascada convertible last year, rumors have been flying that Buick would offer it Stateside – much like it does with the Insignia-based Regal and the Astra-based Verano. And now we might have our best clue yet as to what Buick might call it. According to GM Authority, General Motors has filed to use the name Velite on a new model. The name first appeared on a convertible concept unveiled over a decade ago at the 2004 New York Auto Show (pictured above), but GM reportedly opened an application to trademark the nameplate for production in 2011, seeking extensions on its application every six months since. Of course the fact that it's applied for its fifth extension (of a permissible six) doesn't necessarily mean that GM will ultimately bring the cabriolet to US showrooms, or that it will use the Velite name if it does, but the fact that GM is keeping the name alive could be a good sign. The market for relaxed four-seat convertibles has been shrinking, leaving it up to drop-top muscle cars like the Chevy Camaro and Ford Mustang. But with entries like the Toyota Camry Solara, Volkswagen Eos and Chrysler 200 Convertible having dropped off the market, the Buick Velite (or Cascada, or whatever it's ultimately called) could have the sedate cabriolet segment all to itself – even if (or especially if) Lexus dealers aren't interested in touching it.

Buick might be getting a logo makeover

General Motors has finished off an extensive model overhaul for its Buick division, but along with its updated cars, the brand might also be getting a new logo. According to the Detroit Free Press, GM North America President Mark Reuss indicated that the Buick tri-shield logo could be getting a makeover, but offered no further information.
It is unlikely Buick will completely redesign or replace its current logo, but the article seems to indicate that it might return to color; although all chrome now, the logo used to feature red, white and blue shields. Head on over to the Detroit Free Press article to look at some past Buick logos including one from 1904.

Early 2024 Buick Envision pricing is out, and there's some good news

Early price guide data is out for the refreshed 2024 Buick Envision, although we're still waiting for the Envision to emerge for behind-the-scenes drama. The automaker announced its handsome midsizer with a single photo last June, promising the debut of Super Cruise and more information before the end of the year. There have been no official updates since then. The last unofficial update came from GM Authority, the rumored intel being GM pushed the Envision's market launch to the end of this year, and Super Cruise had been nixed from the menu.  Autodata reported not long after the online reveal that Buick was culling front-wheel-drive Envision trims, and that's borne out by pricing. This move usually raises prices by four figures before inflation, the profit motive, and Wall Street obligations exert their pressure; such is the case here, too. The 2023 Envision Preferred FWD still shown on the Buick retail site starts at $34,745, but the early MSRPs show buyers will need another $2,500 for a chance to open the door on a 2024 Envision. However, there's good news for everyone who wanted an AWD Envision. Assuming destination holds steady at $1,395, the AWD base prices and their differences from 2023 AWD trims are: Preferred: $37,295 ($1,150 less) Sport Touring: $39,795 ($900 less) Avenir: $48,395 ($460) Hard to complain about two of three trims costing less, and the flagship trim only costing $460 more. Oh, and the middle trim was called the Essence in 2023, we'll eventually learn if the name change to Sport Touring involves a new feature set.   As to changes, Buick designers gave the SUV's front end a complete overhaul up front. A bigger grille is positioned lower on the front fascia, there's reworked bright trim, and the new Buick emblem on the hood. Headlights are now integrated into the bumper, Jeep Cherokee-style, and LED daytime running lights replace the outgoing Envision's headlights. The revamped look brings the Envision in line with other recent additions to the Buick range, like the Encore. Because Buick released one picture for the summer reveal, we still have no idea what the Envision's back end and interior look like. In our previous post on the delay, we mused that GM might get good news and move the production date up from year-end. GMA says that's what's happened, production now slated for Q1 of this year at one of Buick's plants in China.