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Looking back at how and why GM saved Buick

Still uncomfortably fresh in our collective minds is 2008, the year when the US economy tanked, auto sales collapsed, and both General Motors and Chrysler endured federally managed bankruptcies. Then 2009, when, among other draconian measures, the government task forces dictating what they were compelled to do to earn taxpayer financial support ordered thousands of dealers cut and GM to discontinue four of its eight US brands. Three of those chosen for GM's axe were fairly obvious: off-road icon Hummer had become politically incorrect, Swedish-born Saab was a perennial money loser, and product-starved Saturn had sadly sagged after its strong early start. On the other hand, high-volume value brand Chevrolet, luxury Cadillac, and high-profit GMC seemed clear keepers. That left Pontiac and Buick, both boasting strong brand heritage and histories but both languishing at the time with lackluster image and sales. Most believed that "old man's car" Buick would be killed and once-youthful Pontiac and its performance image would be revived. So few understood why when exactly the opposite happened: Buick lived, Pontiac died. One key factor was Buick's long, distinguished history in China. In the early 20th century, many of that country's most influential citizens owned, drove, or were driven in Buicks. By 1930, one out of every six cars on the roads in Shanghai was a Buick. So when GM launched vehicle production at a Shanghai joint-venture plant in 1999, the chosen brand was Buick. Today it remains GM's best-selling brand in that fast-growing market. Another was an appealing new design direction that began with a shapely 2006 three-row crossover concept called Enclave. Inspired by the Buick Velite concept convertible of 2004, its curvaceous "form vocabulary," GM Design vice president Ed Welburn said at the time, previewed coming Buick production car and CUV design. "The body shape flows, like there's wind blowing over it," he enthused, adding that the Enclave concept's richly trimmed cabin foretold "a renaissance in interior design for GM." And when the production Enclave arrived for 2008, followed by platform siblings from Saturn and GMC (and later Chevrolet), it indeed caught the public's eye and started selling well. And once past GM's painful and embarrassing bankruptcy, Buick has been on a major roll. Continuing to sell strongly in China while growing substantially in the US, it has enjoyed four straight years of global sales records.

Buick Regal lives on in China, gets visual and tech updates

Axed from the American market after the 2020 model year, the Buick Regal lives on in China. It's selling well enough across the Pacific for the General Motors-owned brand to justify investing in a round of updates that includes a new-look exterior design and more interior tech. Chinese buyers only have access to the sedan variant of the Regal; the TourX wagon briefly sold on our shores isn't available. The facelift includes sharper-looking headlights, a big grille that occupies most of the space on a redesigned front bumper, and Buick's new logo. Not much has changed when you look at the Regal from the side, it still features an upswept line that runs across the bottom of both doors, and Buick chose not to publish photos of the rear end which strongly suggests little has been updated. New wheel designs are available as well. Most of the changes made to the interior fall in the technology basket. Buick notably added its QuietTuning noise-cancelling function, which promises to make the cabin quieter, while shift-by-wire technology frees up space for two big cupholders on the center console. Connectivity is part of the package, too: Buick's eConnect infotainment system includes an artificial intelligence-powered Baidu voice assistant. Power for China's Regal comes from a turbocharged, 1.5-liter four-cylinder engine whose output hasn't been released. Alternatively, the list of options includes a 2.0-liter turbo-four rated at 233 horsepower and 258 pound-feet of torque. It spins the front wheels via a nine-speed automatic transmission. In contrast, the Regal sold here was available with anywhere from 250 to 310 horsepower depending on the trim. Pricing for the 2023 Buick Regal starts at 159,800 Chinese yuan, which represents around $22,400. China is the Regal's last bastion. Buick left the sedan segment in the United States after it swept the Regal out of its range in 2020, and no evidence credibly suggests that a successor for our market is in the pipeline. Opel — which General Motors sold to Peugeot in 2017 — developed the Regal and sold its own version of it called Insignia across Europe until 2022. Here again, the model won't be directly replaced. Continuing our global tour, Australia-based Holden tried to market a variant of the Insignia as a replacement for the rear-wheel-drive, V8-powered Commodore from 2018 to 2020. The model flopped and retired after a lackluster career, and Holden closed shortly after. Related video:

2017 Buick Encore freshens up for New York debut

Buick has rolled in to the New York Auto Show this year with a revised version of the Encore, bringing with it a series of revisions to what's billed as "America's most popular small SUV." Most obvious is the new front end that adopts the brand's latest design language with a fresh grille and headlamps – full LEDs on top-spec models. The taillights are also new, the exhaust tips are now chromed, the door mirrors color-keyed to the bodywork, and of course it all rides on a new set of wheels. The updates continue inside, where you'll find new trim, new gauges, and an eight-inch color touchscreen display to run the IntelliLink system that now supports Apple CarPlay and Android Auto as well as OnStar 4G LTE with on-board wifi. Buyers will be able to choose between five trim levels and between front- or all-wheel drive. There are three new exterior paint choices as well. The Encore is based closely on the European-market Opel Mokka, which was similarly revealed in updated form at the Geneva Motor Show just last month. In Buick guise, the Encore has only been on the market now for three years, but already stands as the brand's top seller. Last year it alone accounted for nearly one in every three vehicles Buick sold, and has risen 34 percent so far this year as well. Subtle though they may be, these updates ought to keep the Encore at the top of its game for another few years to come. View 5 Photos Related Video: 2017 Buick Encore Gets Latest Tech, Sculpted Design New LED headlights, Apple CarPlay, Android Auto for Buick's best-seller 2016-03-22 NEW YORK – Buick today introduced the new 2017 Encore, strengthening the appeal of America's most popular small SUV with more refined styling and new connectivity technology – including available Apple CarPlay and Android Auto compatibility. A new front-end appearance and a new premium interior highlight the visual refinements, while Apple CarPlay and Android Auto are supported by a next-generation IntelliLink system featuring an 8-inch-diagonal color touch screen. Push-button start, keyless unlock via the exterior door handles and an 8-inch color touchscreen highlight the Encore's roster of new standard features. "The Buick Encore created the premium small SUV segment and remains the top choice for customers seeking premium features and dependability coupled with timeless design," said Duncan Aldred, vice president of Buick Sales, Service and Marketing.