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Junkyard Gem: 1984 Buick Skyhawk Custom Sedan

Many laughed in 1982 when GM's Cadillac Division began selling the Cimarron, essentially a luxed-up Chevy Cavalier, at about twice the Cavalier's price. One rung below Cadillac on GM's Ladder of Success, the Buick Division got its own version of the Cavalier at the same time: the Skyhawk. Nobody laughed at the 1982-1989 Skyhawk's respectable sales figures. We saw an '85 Skyhawk coupe in a California boneyard last winter, and now here's an example of the sedan version in Colorado. This was the second generation of the Buick Skyhawk name, the first being applied to a Buick-ized version of the Chevrolet Monza during the 1975-1980 model years. That Skyhawk was available solely as a sleek two-door hatchback. This generation of Skyhawk could be purchased in coupe, sedan, hatchback (1986-1987 only) and wagon (1983-1989 only) form, with the coupe proving to be the most popular. For the 1984 model year, the base Skyhawk engine was the 2.0-liter pushrod four-cylinder from the Cavalier, rated at 86 horsepower and 110 pound-feet. If you opted for a five-speed manual or three-speed automatic transmission instead of the base four-on-the-floor manual, you could spend an extra 50 bucks (about 149 bucks in 2023 money) to get this higher-revving, Opel-designed/Brazilian-made 1.8-liter SOHC four-banger with 84 horsepower and 102 pound-feet. A turbocharged version of this engine with 150 horses was available on the Skyhawk T-Type. Buick was proud of both the overhead cam and the electronic fuel injection in this car, applying these badges to brag a bit. You'd have thought that a buyer sacrificing torque for a better-breathing engine would have selected a manual transmission, but such was not the case with this car. The three-speed TH125 slushbox cost $395, or about $1,179 after inflation. The cheapest '84 Skyhawk trim level was the Custom. The MSRP on this car was $7,345 ($21,922 now) before options. Its Chevy Cavalier sibling started at $6,214 ($18,546 today), while its Pontiac 2000 Sunbird and Olds Firenza counterparts were $6,791 and $7,293, respectively ($20,268 and $21,766 in 2023 dollars). Meanwhile, the King of J-Bodies, the Cadillac Cimarron, listed at $12,605 ($37,620 today) in 1984. That $7,345 sticker price didn't include plenty of features we now take for granted in new cars. If you wanted air conditioning in your new Skyhawk, as nearly every Buick buyer in 1984 did, the cost was $630 ($1,880 after inflation).

Buick prepares Super Bowl ad blitz to introduce Cascada

Super Bowl 50 will kick off on February 7, and Buick will use the big game's massive audience to get the word out about the new Cascada convertible. The the broadcast spot will be paired with a humorous digital campaign to advertise the convertible online. Buick hasn't released the 30-second Super Bowl commercial yet, but a teaser image shows that it stars New York Giants wide receiver Odell Beckham, Jr. and actress Emily Ratajkowski, known for roles in the films Gone Girl and Entourage. The ad is part of the "Experience the New Buick" campaign, which aims to position the brand to appeal to a younger demographic. The brand also has Ellie Kemper, the star of Netflix's hilarious Unbreakable Kimmy Schmidt and Erin on The Office, to sell the Cascada, Regal, Encore, and Enclave in a new online campaign. She plays an exaggerated version of herself and flirts with a guy who thinks Kemper owns Buick's new convertible. The spot tries to capitalize on the quirky charm of the actor's Kimmy Schmidt character. Buick will cut the longer clip (below) into vignettes for ads on sites like YouTube. Buick spokesperson Crystal Wilson told Autoblog that viewers' reactions to Kemper's commercial have been "totally positive" so far. First-Ever Buick Super Bowl Ad Features Odell Beckham Jr. and Emily Ratajkowski Latest "Experience the New Buick" ad spotlights new Cascada convertible 2016-01-26 DETROIT – Buick's first-ever Super Bowl ad will bring the brand's award-winning "Experience the New Buick" campaign to the biggest night in TV advertising. The campaign launched in 2014 and challenges consumers' false perceptions of the brand. The 30-second spot, scheduled to air during Super Bowl 50, features Buick's all-new Cascada luxury convertible and stars New York Giants wide receiver Odell Beckham Jr. and actress/model Emily Ratajkowski. The spot will be the first new Buick commercial to air in 2016, a year where the brand will launch three new products. The Cascada, Buick's first convertible in 25 years, arrives in dealerships in the coming weeks. It features an athletic and sculptural beauty that delivers a distinctive profile, whether the top is up or down. Along with the perception-shifting Cascada, Buick showrooms will soon feature a redesigned LaCrosse sedan and the new Envision, a compact crossover. Both go on sale this summer.

2020 Buick Encore, Encore GX set for Shanghai debut

Buick says it will debut the all-new 2020 Encore small crossover and new-for-China Encore GX compact crossover at the Buick Brand Night April 15 in Shanghai on the eve of Auto Shanghai 2019. They'll join the updated 2020 LaCrosse and LaCrosse Avenir sedans, which GM is discontinuing here in the U.S. Buick released a darkened teaser image of both vehicles in rear three-quarters view, though it's a little hard to tell which is which (we're going with the GX being the one on the right). It suggests the Encore gets more streamlined taillights that taper along the rear liftback, with some redesigned creases on the door panels and haunches. The latter don't appear to be present on the Encore GX, which Buick says is a new addition to the model series in China. Both will be offered with GM's new nine-speed Hydra-Matic and continuously variable transmissions, plus what Buick says will be "enhanced connectivity," including new technologies. They'll join the Envision and Enclave for China, which is Buick's largest market. First introduced in 2013, The Encore was last refreshed for 2017. It has been the top-selling Buick model in the U.S. for the past 3 years, with 93,073 sold last year, up 5.7% from 2017.