1972 Buick Skylark Custom on 2040-cars

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March Madness upsets good for auto advertisers

There are no Cinderella teams left in the NCAA men's basketball tournament - the fairytales ended with Georgia State's loss to Xavier over the weekend. And even though the Sweet 16 is composed of elite teams - at the time of writing the lowest-ranked squad is 11th-seeded UCLA, which has most championships of any school in the country - there are still underdogs and surprises, and they are good for NCAA business and advertisers. Last year the March Madness Live app, which allows users to watch games on the go, was downloaded 4.5 million times, a jump of more than 40 percent over 2013. Buick sponsors the iOS version of the app, but more than a million of those downloads were for the Android version, sponsored by Infiniti since 2011. Part of Buick's engagement is a "Boss Button" on the livestream sites that can quickly mask the page with something your boss won't question you over. It also sponsors a trick-shot competition for fans, has a display in Bracket Town during the Final Four, and its cars lead the team buses through the city. Infiniti said last year's tourney increased online searches for the brand by 25 percent in March, and things are going even better this year: it's round-by-round bracket game drew 477,859 total entries in 2014, this year's game has signed up 534,350 already and the tournament has another two weeks to go. The luxury brand is all over the event, promoting the QX60 through to the Final Four, then moving its efforts to the Q50. It sponsors the Coaches vs. Cancer charity and will have an Infiniti Lounge near the Final Four venue in downtown Indianapolis. So for the two automakers keeping their own scores... come on, Wichita State! Six brackets, six chances to win a trip to #FinalFour 2016. Official rules at http://t.co/4b9GyGJ4wP. #RoundByRound https://t.co/ZCsFatVlja - Infiniti USA (@InfinitiUSA) March 19, 2015 News Source: Automotive News - sub. req. Marketing/Advertising Buick Infiniti app sports ncaa march madness

Buick Century attracts 15,000 bees searching for new hive

By most accounts, the fifth-generation Buick Century isn't considered a desirable place to live. For a swarm of 15,000 bees, however, the lure of the front-drive A-body proved irresistible, much to the chagrin of the car's Las Cruces, N.M. owner. The unidentified man had gone shopping in an Albertson's grocery store, returned to his car, placed his purchases in the car, and began driving away. Then he noticed that something was, according to the New York Times, "amiss." The Buick owner called 911, which dispatched the Las Cruces Fire Department to the scene. Luckily, one firefighter and paramedic in the brigade, Jesse Johnson, is a hobbyist beekeeper. Though he was off duty at the time, Johnson sprung into action and arrived at the Buick with equipment to transfer the bees safely, including an empty hive box, a beekeeper's outfit and lemongrass oil, which mimics the scent of the queen. Johnson told the Times that bee colonies will often split in springtime, with a swarm following a queen to search for a new home. Apparently, the partially open window of a 1982-96 Buick Century looked like an inviting, perhaps temporary, location as the bees relocated. Johnson removed 3.5 pounds' worth of bees in a span of less than a half hour. He is rehabitating the bees at his home, where he maintains other hives. “IÂ’ll do anything to keep people from killing the bees,” Johnson told the Times. He also explained that when bees swarm like this, they are typically pretty docile. Amazingly, the Buick owner was only in the store for 10 minutes, the paper reports. Johnson believes the bees came from a nearby neighborhood. Fortunately, no one was injured during the incident. One Albertson's security guard was stung, according to the Las Cruces Fire Department, and another firefighter was stung on the lip. For the record, the Las Cruces Fire Department says they don't routinely handle bees. It was just fortunate that Johnson was around. It's not clear if the bees would have flocked to a similar era Chevy Celebrity or Oldsmobile Cutlass Ciera. Related Video:

GM's Ultium EV platform finally shows up in Q3 sales numbers

General Motors has heralded its Ultium battery-electric platform as the future of its passenger car and truck lineup, but for the first two years of its existence, its impact on the marketplace has been virtually nonexistent. Well, that finally changed in the third quarter of 2023, and while the cars based on this architecture don't represent anywhere near the volume of GM's broader combustion portfolio, we're reaching a point where Ultium products are finally in view (and in the hands) of real-world shoppers. At this point, five U.S.-market Ultium models are in production: the GMC Hummer EV, Cadillac Lyriq, Chevrolet Blazer & Silverado EV, and BrightDrop Zevo 600. If you're not familiar with that last one, that's OK; it's a commercial product that you likely won't see on the road for some time. Together, these four combined for 4,257 sales in the third quarter alone — up from 2,663 for the entire first half of the year. While that may not seem like a significant uptick when viewed from altitude, the quarter-to-quarter numbers paint a clearer picture.  Let's toss out the stragglers first. The Chevy Blazer EV, and Silverado EV for example, are barely in production. GM delivered 19 Blazers and 18 Silverados in the third quarter and that's the entirety of their production runs so far. Likewise, GM's BrightDrop Zevo 600 delivery van effectively exists apart from the consumer marketplace, so its contribution of just 35 units can be set aside too. That leaves us the two you've heard of: the GMC Hummer EV and Cadillac Lyriq — models with high sticker prices and long reservation queues.  Through the second quarter (remember, we're talking six months here), GMC sold 49 Hummer EVs. No typo. In the three months that made up the third quarter, GM moved 1,167 of them. Not only is that a dramatic improvement over the first half, but it's more Hummers than GMC sold in the entirety of 2022 (854). Lyriq's improvement was less eye-popping on paper, but after moving just 122 total units in 2022 and 2,013 of them in the first half of 2023, Cadillac managed to up that figure to 3,018 units in the third quarter alone.  GM is betting its short-term EV future on the Ultium platform, so these trends need to continue if that's going to be a profitable wager.