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Buick prepares Super Bowl ad blitz to introduce Cascada

Super Bowl 50 will kick off on February 7, and Buick will use the big game's massive audience to get the word out about the new Cascada convertible. The the broadcast spot will be paired with a humorous digital campaign to advertise the convertible online. Buick hasn't released the 30-second Super Bowl commercial yet, but a teaser image shows that it stars New York Giants wide receiver Odell Beckham, Jr. and actress Emily Ratajkowski, known for roles in the films Gone Girl and Entourage. The ad is part of the "Experience the New Buick" campaign, which aims to position the brand to appeal to a younger demographic. The brand also has Ellie Kemper, the star of Netflix's hilarious Unbreakable Kimmy Schmidt and Erin on The Office, to sell the Cascada, Regal, Encore, and Enclave in a new online campaign. She plays an exaggerated version of herself and flirts with a guy who thinks Kemper owns Buick's new convertible. The spot tries to capitalize on the quirky charm of the actor's Kimmy Schmidt character. Buick will cut the longer clip (below) into vignettes for ads on sites like YouTube. Buick spokesperson Crystal Wilson told Autoblog that viewers' reactions to Kemper's commercial have been "totally positive" so far. First-Ever Buick Super Bowl Ad Features Odell Beckham Jr. and Emily Ratajkowski Latest "Experience the New Buick" ad spotlights new Cascada convertible 2016-01-26 DETROIT – Buick's first-ever Super Bowl ad will bring the brand's award-winning "Experience the New Buick" campaign to the biggest night in TV advertising. The campaign launched in 2014 and challenges consumers' false perceptions of the brand. The 30-second spot, scheduled to air during Super Bowl 50, features Buick's all-new Cascada luxury convertible and stars New York Giants wide receiver Odell Beckham Jr. and actress/model Emily Ratajkowski. The spot will be the first new Buick commercial to air in 2016, a year where the brand will launch three new products. The Cascada, Buick's first convertible in 25 years, arrives in dealerships in the coming weeks. It features an athletic and sculptural beauty that delivers a distinctive profile, whether the top is up or down. Along with the perception-shifting Cascada, Buick showrooms will soon feature a redesigned LaCrosse sedan and the new Envision, a compact crossover. Both go on sale this summer.

Buick's big boxy crossover design sketch looks surprisingly good

The current Buick lineup is fairly bland, consisting solely of amorphous crossovers in small, medium, and large. Fortunately, the brand is showing signs of life at the General Motors design studio with new products like the Envista, and where designers have envisioned (no pun intended) a large, boxy vehicle that looks like a Kia EV9 competitor. The unnamed premium crossover was penned by designer Geoffrey Richmond and has a well-defined profile with a traditional SUV's squarish greenhouse. It could portend the next-generation Enclave, which shares a similar fishhook headlight design. However, the illustration's front end is a lot more cohesive, with foglamp housings that meet at the outer edges of the headlights.  The front end has sort of the Tesla EV duckbill thing going on, but a wide lower intake indicates that there could be an engine under the hood. In any case, this is just an ideation so there may not even be a platform to put this body on yet. That would be a shame, as the Enclave has been out since 2018 and could use a makeover. The V6-powered crossover was supposed to reposition the brand, and we found it quiet and surprisingly comfortable in our review. However, that hasn't been enough to catch on with trendsetters — Enclaves are rarer than Bentleys here in L.A. The "bar of soap" crossover trend is over. Nowadays, for better or worse, buyers want aggressive, rugged looking crossovers even if they're just going on a Target run. A bold design like the one Richmond painted might change the Enclave's fortunes. And maybe they can bring back the portholes. Related video: 2024 Buick Encore GX Nalgene water bottle test

This 1988 Buick LeSabre Estate Wagon looks like a boxy, wood-sided bargain

The growing interest in 1980s cars has meant that General Motors' full-size B-body station wagons of the era are now attracting the interest of collectors as well as iconoclasts seeking an SUV alternative. This 1988 Buick LeSabre Estate Wagon for sale right now on eBay Motors, looks to be a tempting example of the genre. It has covered just 72,000 miles and is described as a "rust-free southern car." The A/C is said to be cold, and it's equipped with power windows, a split-bench front seat and a rear-facing third seat. Whereas the Electra was the wagon for the finest estates, the LeSabre presumably was for those that were one rung down, so it has a slightly more downmarket maroon cloth interior where the Electra would have velour. Yet this LeSabre Estate Wagon is still slathered in a full complement of woodgrain siding, and this car sports a factory set of wire wheel covers. We're told the 5.0-liter V8 sound great, while the paint is said to be "a little tired" and one headlight looks like it needs to be replaced. The "Buy It Now" price is $8,500, and the seller is also inviting offers. Plus, 1% of the sales price benefits St. Jude's Children's Research Hospital, so there's a feel-good factor. For comparison, this wagon's Oldsmobile twin currently being auctioned on Bring a Trailer already has been bid past $8,900 for four days still to go in the auction. This '83 Custom Cruiser has 74,000 miles and looks maybe a little spiffier, but not a lot more so. The seller of this Oldsmobile includes a video in his listing, and in it he appears to be not wearing pants. Sometimes it's all about presentation. Related Video: