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General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")

Little-bit-bigger 2020 Buick Encore GX gets two three-cylinder engines

Ford broke the ice on selling three-cylinder engines in the U.S. with the 2014 Fiesta, then followed up with the EcoSport. Buick is about to widen that supermini-sized crack in the ice with the 2020 Encore GX. The semi-subcompact crossover will come in three trim levels that mix-and-match two turbocharged three-cylinder engines, two transmissions, and two drivetrains. The smaller engine is a 1.2-liter three-pot with 137 horsepower and 166 pound-feet of torque. This comes in one horse and 18 lb-ft of twist beyond the 1.4-liter four-cylinder in the smaller Encore. This engine will only be paired with a CVT and front-wheel drive in the Preferred, Select, and Essence trims. The meatier motor is a 1.3-liter three-cylinder with 155 hp and 174 lb-ft. That's down on the 163 hp and 177 lb-ft that the same engine produces in the Chinese-market version of the Encore GX. However, it gets buyers close to the 1.4-liter turbocharged four-cylinder that used to be optional on the smaller Encore, producing 153 hp and 177 lb-ft. This engine can be optioned on the front-wheel drive Select and Essence trims, where it would be mated to the CVT. The 1.3-liter three-cylinder is standard on all trims optioned with all-wheel drive, where it gets paired with GM's nine-speed automatic. GM does say the horsepower figures are estimates at the moment, so don't be surprised at any slight changes before deliveries begin next year. The Encore GX will serve buyers who would love it if the Encore had a bit more room but don't want to step up to the Envision. For a price GM hasn't announced yet, the Encore GX will reward those buyers with five more feet of cargo space, and some extra power for all those who decide to level up further. The junior Encore weighs just over 3,200 pounds, it's likely the Encore GX will shade that some. The Encore GX does ride on GM's new VSS-F platform, though, so the advanced architecture could provide an overall superior experience even with the lesser three-cylinder. GM has also said that the Encore GX will come standard with safety kit like forward collision alert and lane keep assist with a lane departure warning, features that are cost extras on the Encore. The Encore GX will also include automatic emergency braking, which can't be had on the Encore at any price.

Early 2024 Buick Envision pricing is out, and there's some good news

Early price guide data is out for the refreshed 2024 Buick Envision, although we're still waiting for the Envision to emerge for behind-the-scenes drama. The automaker announced its handsome midsizer with a single photo last June, promising the debut of Super Cruise and more information before the end of the year. There have been no official updates since then. The last unofficial update came from GM Authority, the rumored intel being GM pushed the Envision's market launch to the end of this year, and Super Cruise had been nixed from the menu.  Autodata reported not long after the online reveal that Buick was culling front-wheel-drive Envision trims, and that's borne out by pricing. This move usually raises prices by four figures before inflation, the profit motive, and Wall Street obligations exert their pressure; such is the case here, too. The 2023 Envision Preferred FWD still shown on the Buick retail site starts at $34,745, but the early MSRPs show buyers will need another $2,500 for a chance to open the door on a 2024 Envision. However, there's good news for everyone who wanted an AWD Envision. Assuming destination holds steady at $1,395, the AWD base prices and their differences from 2023 AWD trims are: Preferred: $37,295 ($1,150 less) Sport Touring: $39,795 ($900 less) Avenir: $48,395 ($460) Hard to complain about two of three trims costing less, and the flagship trim only costing $460 more. Oh, and the middle trim was called the Essence in 2023, we'll eventually learn if the name change to Sport Touring involves a new feature set.   As to changes, Buick designers gave the SUV's front end a complete overhaul up front. A bigger grille is positioned lower on the front fascia, there's reworked bright trim, and the new Buick emblem on the hood. Headlights are now integrated into the bumper, Jeep Cherokee-style, and LED daytime running lights replace the outgoing Envision's headlights. The revamped look brings the Envision in line with other recent additions to the Buick range, like the Encore. Because Buick released one picture for the summer reveal, we still have no idea what the Envision's back end and interior look like. In our previous post on the delay, we mused that GM might get good news and move the production date up from year-end. GMA says that's what's happened, production now slated for Q1 of this year at one of Buick's plants in China.