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Looking back at how and why GM saved Buick

Still uncomfortably fresh in our collective minds is 2008, the year when the US economy tanked, auto sales collapsed, and both General Motors and Chrysler endured federally managed bankruptcies. Then 2009, when, among other draconian measures, the government task forces dictating what they were compelled to do to earn taxpayer financial support ordered thousands of dealers cut and GM to discontinue four of its eight US brands. Three of those chosen for GM's axe were fairly obvious: off-road icon Hummer had become politically incorrect, Swedish-born Saab was a perennial money loser, and product-starved Saturn had sadly sagged after its strong early start. On the other hand, high-volume value brand Chevrolet, luxury Cadillac, and high-profit GMC seemed clear keepers. That left Pontiac and Buick, both boasting strong brand heritage and histories but both languishing at the time with lackluster image and sales. Most believed that "old man's car" Buick would be killed and once-youthful Pontiac and its performance image would be revived. So few understood why when exactly the opposite happened: Buick lived, Pontiac died. One key factor was Buick's long, distinguished history in China. In the early 20th century, many of that country's most influential citizens owned, drove, or were driven in Buicks. By 1930, one out of every six cars on the roads in Shanghai was a Buick. So when GM launched vehicle production at a Shanghai joint-venture plant in 1999, the chosen brand was Buick. Today it remains GM's best-selling brand in that fast-growing market. Another was an appealing new design direction that began with a shapely 2006 three-row crossover concept called Enclave. Inspired by the Buick Velite concept convertible of 2004, its curvaceous "form vocabulary," GM Design vice president Ed Welburn said at the time, previewed coming Buick production car and CUV design. "The body shape flows, like there's wind blowing over it," he enthused, adding that the Enclave concept's richly trimmed cabin foretold "a renaissance in interior design for GM." And when the production Enclave arrived for 2008, followed by platform siblings from Saturn and GMC (and later Chevrolet), it indeed caught the public's eye and started selling well. And once past GM's painful and embarrassing bankruptcy, Buick has been on a major roll. Continuing to sell strongly in China while growing substantially in the US, it has enjoyed four straight years of global sales records.

2018 Buick Regal GS is the best Regal since the GNX

The 2018 Buick Regal GS, the third and final variant of the all-new Buick Regal, was revealed this morning. At the event, we were given a brief chance to drive the Regal Sportback, the Regal TourX, and the Regal GS at GM's proving grounds in Milford, MI. Buick has been working hard to shed its image as the brand that comes with an AARP membership card in the glovebox, and this handsome trio is definitely on the right path. With a solid list of features at competitive prices, it's now going to be up to Buick's marketing division to get customers into showrooms. We should say right off the bat that while the old G-Body Grand National and GNX were hardcore giant slayers, the new Regal GS isn't intended to be so sharp edged. Those '80s machines were focused on 0-60 times, and looking as sinister as possible. The new Regal is far more civilized that its forebear. They may share a name, but the purpose has changed. The standard Regal Sportback starts at $25,915 - that's $2,470 less than the outgoing model. It might be the most attractive Buick in decades, at least on the outside. The interior is typical GM, meaning lots of colors and textures without a defining theme. It's powered solely by a 2.0-liter turbocharged inline four making 250 horsepower and 260 pound-feet of torque. Power is sent to the front wheels through a nine-speed automatic. From behind the wheel, the Regal Sportback is quiet, comfortable, and generally relaxed. The 2.0-liter turbo makes a decent amount of power, but the steering and handling remind you that this isn't a sport sedan. That's not a fault, simply a conscious design choice. Despite what some enthusiasts would lead you to believe, not everything needs to be set up for the N urburgring. The Regal Sportback soaks up bumps fairly well, though the car felt light going over some larger bumps on GM's handling course. The steering is completely dead, but it doesn't feel loose or sloppy. There's simply no feedback from the tires. On the other hand, the brakes were surprisingly good. The pedal was firm and confidence-inspiring. Stopping quickly from 60 mph provided no drama. View 12 Photos The $29,995 Regal TourX is a high-riding wagon in the vein of the Subaru Outback, Audi A4 Allroad, and Volvo V60 Cross Country. Like those three, the Regal TourX comes standard with some beefy plastic cladding and all-wheel drive, giving some pretense of off-road capability.

Mark Reuss: GM can't afford product 'misses,' has 'thought about' CT6 V-Series

Mark Reuss is a busy man. He oversees General Motors' global product portfolio, an all-encompassing task for a company that sold more than 9.9 million cars and trucks last year. When GM launches a well-received product, like the road-going rocket ship that is the Chevrolet Corvette Z06 – he gets credit. When the company stumbles with the slow-selling Chevy Malibu or grapples with fallout from the decade-old Saturn Ion and its flawed ignition switch, he gets blamed. GM owners, the press and sometimes the federal government, demand answers. Bob Lutz famously held the job before Reuss. So did Mary Barra, who's now GM's chief executive. There's a New GM, but the lineage is connected to a long history. When he's not thinking product, Reuss, an executive vice president, also runs the purchasing and supply chain for the company, which is still one of the largest industrial empires in the world. We caught up with Reuss on the floor of the New York Auto Show, where GM had just rolled out two crucial new products: the 2016 Cadillac CT6 and the 2016 Chevrolet Malibu. Speaking with a small group of reporters, Reuss delved into a variety of subjects, including the new Malibu, Cadillac's future (he thinks the ATS-V is going to "flame the M3 and M4"), and other topics. On fixing the Malibu: "We can't miss. We can't have those kinds of misses [like the previous generation] on our cars and crossovers and trucks. We can't do that. If we do that, we give a reason for someone to go buy something else. It's that simple. "On a car like the Malibu we have a chance to really fix all of that, which we have, and then lead. Then you've got a real opportunity there. So that's what we've really been focused on here – to fix those things." He later added: "We need that car here to transform Chevrolet desperately because it's the heart of the market. And when you think of Chevrolet, people will come back and think about what we did with the [new] Malibu and the Cruze... It's hugely important to us." On Cadillac: "If we go out and try and out-German the Germans, it's probably not going to work. We've got an opportunity here generationally where there's a lot of people younger than me that have parents that drove BMWs and Mercedes, and I think there's an opportunity there for those people to drive something different than what their parents did, and I think that's always been an opportunity in the auto industry if you look at the history of it.