1970 Buick Skylark Custom Hardtop 2-door 7.5l on 2040-cars

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March Madness upsets good for auto advertisers

There are no Cinderella teams left in the NCAA men's basketball tournament - the fairytales ended with Georgia State's loss to Xavier over the weekend. And even though the Sweet 16 is composed of elite teams - at the time of writing the lowest-ranked squad is 11th-seeded UCLA, which has most championships of any school in the country - there are still underdogs and surprises, and they are good for NCAA business and advertisers. Last year the March Madness Live app, which allows users to watch games on the go, was downloaded 4.5 million times, a jump of more than 40 percent over 2013. Buick sponsors the iOS version of the app, but more than a million of those downloads were for the Android version, sponsored by Infiniti since 2011. Part of Buick's engagement is a "Boss Button" on the livestream sites that can quickly mask the page with something your boss won't question you over. It also sponsors a trick-shot competition for fans, has a display in Bracket Town during the Final Four, and its cars lead the team buses through the city. Infiniti said last year's tourney increased online searches for the brand by 25 percent in March, and things are going even better this year: it's round-by-round bracket game drew 477,859 total entries in 2014, this year's game has signed up 534,350 already and the tournament has another two weeks to go. The luxury brand is all over the event, promoting the QX60 through to the Final Four, then moving its efforts to the Q50. It sponsors the Coaches vs. Cancer charity and will have an Infiniti Lounge near the Final Four venue in downtown Indianapolis. So for the two automakers keeping their own scores... come on, Wichita State! Six brackets, six chances to win a trip to #FinalFour 2016. Official rules at http://t.co/4b9GyGJ4wP. #RoundByRound https://t.co/ZCsFatVlja - Infiniti USA (@InfinitiUSA) March 19, 2015 News Source: Automotive News - sub. req. Marketing/Advertising Buick Infiniti app sports ncaa march madness

2020 Buick Encore GX First Drive | Bringing serenity to the subcompact market

With Buick seeing sales success in our crossover-crazed world, it’s no wonder the company is adding to its crossover lineup with the 2020 Buick Encore GX. It sits just above the existing Encore, and it offers more space and new turbocharged engines for just a bit more money. In fact, as it starts at just $900 more than the existing Encore and offers more power, space and fuel economy, itÂ’s unquestionably the Encore version to get when heading to your Buick dealer. But compared with other crossovers, the BuickÂ’s only real advantage is in its quietness, refined powertrain and upmarket badge. Otherwise it's a fine but unexceptional crossover. Powering the Encore GX is your choice of small turbocharged three-cylinder engines. The standard engine, available with every trim, is a 1.2-liter unit making 137 horsepower and 162 pound-feet of torque. ItÂ’s only able to be paired with a CVT and front-wheel drive. ItÂ’s also not the most efficient powertrain offering, returning 28 mpg in town, 31 on the highway, and 29 combined. The optional engine, available only on the upper two trims Select and Essence, is a 1.3-liter example making 155 horsepower and 174 pound-feet of torque. This engine can be paired with a CVT and front-wheel drive, or a nine-speed automatic transmission with all-wheel-drive. Also, because of efficiency boosters such as an offset crankshaft, electric oil pump, electric brake booster and electric turbo wastegate, itÂ’s the most efficient choice. With the CVT and front-wheel drive, the Encore GX manages 30 mpg in the city, 32 on the highway, and 31 combined. The all-wheel-drive version only gets 26 mpg in town, 29 on the highway and 28 combined. Our test car was an Encore GX with the 1.3-liter engine and the CVT, and on paper, itÂ’s the engine to go with. ItÂ’s more power with less fuel use. And while itÂ’s not the most powerful car in its segment, its torque is accessible throughout the rev band, so it never feels slow. Buick has done an excellent job keeping the engine quiet, either through powertrain refinement or through extensive sound deadening. YouÂ’ll never hear more than a faint growl from under the hood. The CVT is absolutely the transmission to choose, too. ItÂ’s amazingly smooth and unobtrusive. The revs are always kept low and thereÂ’s just enough variance in them that it doesnÂ’t feel like a rubber band. It responds fast to your right foot, too, so you arenÂ’t waiting for more rpm when needing to accelerate faster.

Buick tops in Consumer Reports' annual brand rankings

Buick is the first US-based automotive brand to crack the top 10 in Consumer Reports magazine's annual brand report cards. US automakers also placed three vehicles on the magazine's list of "top picks" for vehicles, the first time that's happened in 17 years. The rankings were unveiled Tuesday in the magazine's annual auto issue. Buick placed seventh in the brand rankings. But the brand rankings and top picks still were dominated by Japanese and German manufacturers, with Lexus, Mazda, Toyota, Audi and Subaru taking the top five brand spots. The magazine calculates each brand's overall score with a composite of its vehicles' road-test scores and reliability scores for each model in its annual survey of subscribers. It's the third year for the brand rankings. Porsche placed just ahead of Buick at number six, while Honda, Kia and BMW rounded out the top 10 brands. Mercedes-Benz, Acura and Infiniti all suffered precipitous declines in their rankings due to unreliable new models or poor road test scores. Mercedes fell out of the top 10 to 21st, while Acura dropped from number two to 11 with an unimpressive test of the new RLX sedan, the magazine said. In the model rankings, the top overall finisher was California-based Tesla's Model S electric car, for the second year in a row. The Model S, which cost the magazine $89,650, finished first due to its performance and technical innovations, the magazine said. Buick's Regal midsize car beat the BMW 328i as the top sports sedan, and the Chevrolet Impala was named the top large car. The model rankings show Consumer Reports' favorite among the 270 vehicles its team has recently tested. The rankings are closely watched in the auto industry, since shoppers consistently cite Consumer Reports as a main source of car-buying advice. Other top picks included the Subaru Impreza in the compact car category, Subaru Legacy in midsize cars, Toyota Prius as the best green car, Audi A6 luxury car, Subaru Forester small SUV, Toyota Highlander midsize SUV and the Honda Odyssey minivan. Japanese vehicles won six of 10 top pick categories, but that was the smallest number in the 19-year history of Consumer Reports top picks. "For years domestic automakers built lower-priced and lower-quality alternatives to imports, but those days are behind us," said Jake Fisher, the magazine's director of automotive testing. But other U.S.-based automakers still had problems.