1970 Buick Skylark Body & Chasis on 2040-cars

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NFL QB Cam Newton and supermodel Miranda Kerr star in Buick's Super Bowl ad

Buick's Super Bowl LI ad is another demonstration that its cars aren't frumpy anymore. The ad opens with parents watching their children play football, with one of the dads, we'll call him "Dad No. 1," shouting encouraging words to his son. In the background, a bright red Buick Cascada pulls up, and another dad, "Dad No. 2," points it out. Dad 1 doesn't believe him, and says, "If that's a Buick, then my kid's Cam Newton." All of sudden, his son transmogrifies into Carolina Panthers quarterback Cam Newton. As expected, he quickly dominates the game, with some amusing results. At the end, when a Buick Encore shows up, the referee inadvertently turns himself into supermodel Miranda Kerr, based on apparent disbelief over what constitutes a Buick. You can see all of the shenanigans in the video above. Plus, if you'd like to see what goes into making a Super Bowl commercial, Buick produced a short video with Newton and Kerr showing what happens behind the scenes. You can check it out below. Related Video:

Buick trademarks several variants of Electra name

The Buick Electra was a sometimes-handsome full-size car that sold for decades, but its time came to an end in the early 1990s as the automaker moved toward smaller, more fuel-efficient vehicles. That will soon change, as Buick and parent company General Motors recently filed for a series of trademarks for the name. Motor Authority reported that GM filed trademark names ranging from Electra E1 to E9. Though Buick unveiled the Wildcat EV concept earlier this year, it is GM’s only brand without a publicly announced electric vehicle. It has said that an Electra EV would be coming to the U.S. but has not confirmed when itÂ’ll arrive or what it will look like when it does. The automaker says its first EV will come in 2024 and notes that it will offer an all-electric lineup in the U.S. and Canada by 2030, though, so itÂ’s only a matter of time. General Motors already trademarked the Electra GS name last month, which could indicate a high-performance variant in the model line. ItÂ’s unclear if Buick will stick to the Electra formula and make a sleek electric car or if it will use the name on a line of electric crossovers, following the rest of its vehicle catalog. GM Authority spotted an electric crossover testing in China in late October, which could be our first look at the automakerÂ’s newest EV.   The Electra will likely ride on GMÂ’s Ultium platform, whatever the form. The architecture underpins the GMC Hummer EV and will carry the upcoming crop of electric SUVs and trucks from Chevrolet and GMC. Related video:

Junkyard Gem: 1984 Buick Skyhawk Custom Sedan

Many laughed in 1982 when GM's Cadillac Division began selling the Cimarron, essentially a luxed-up Chevy Cavalier, at about twice the Cavalier's price. One rung below Cadillac on GM's Ladder of Success, the Buick Division got its own version of the Cavalier at the same time: the Skyhawk. Nobody laughed at the 1982-1989 Skyhawk's respectable sales figures. We saw an '85 Skyhawk coupe in a California boneyard last winter, and now here's an example of the sedan version in Colorado. This was the second generation of the Buick Skyhawk name, the first being applied to a Buick-ized version of the Chevrolet Monza during the 1975-1980 model years. That Skyhawk was available solely as a sleek two-door hatchback. This generation of Skyhawk could be purchased in coupe, sedan, hatchback (1986-1987 only) and wagon (1983-1989 only) form, with the coupe proving to be the most popular. For the 1984 model year, the base Skyhawk engine was the 2.0-liter pushrod four-cylinder from the Cavalier, rated at 86 horsepower and 110 pound-feet. If you opted for a five-speed manual or three-speed automatic transmission instead of the base four-on-the-floor manual, you could spend an extra 50 bucks (about 149 bucks in 2023 money) to get this higher-revving, Opel-designed/Brazilian-made 1.8-liter SOHC four-banger with 84 horsepower and 102 pound-feet. A turbocharged version of this engine with 150 horses was available on the Skyhawk T-Type. Buick was proud of both the overhead cam and the electronic fuel injection in this car, applying these badges to brag a bit. You'd have thought that a buyer sacrificing torque for a better-breathing engine would have selected a manual transmission, but such was not the case with this car. The three-speed TH125 slushbox cost $395, or about $1,179 after inflation. The cheapest '84 Skyhawk trim level was the Custom. The MSRP on this car was $7,345 ($21,922 now) before options. Its Chevy Cavalier sibling started at $6,214 ($18,546 today), while its Pontiac 2000 Sunbird and Olds Firenza counterparts were $6,791 and $7,293, respectively ($20,268 and $21,766 in 2023 dollars). Meanwhile, the King of J-Bodies, the Cadillac Cimarron, listed at $12,605 ($37,620 today) in 1984. That $7,345 sticker price didn't include plenty of features we now take for granted in new cars. If you wanted air conditioning in your new Skyhawk, as nearly every Buick buyer in 1984 did, the cost was $630 ($1,880 after inflation).