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Buick Avenir will be made...as a trim level instead of a car

Almost two years after Buick showed the gorgeous Avenir concept, the company announced the Avenir name will reach production. Specifically, it will be a top-tier trim level for 2018 model year Buicks. It's taking a page from GMC's Denali, Lincoln's Black Label, and, well, plenty of examples of extra-fancy sauce. This is disappointing news for fans of the concept, but they can take solace in the fact that the Avenir's good looks are starting to rub off on production Buicks, such as the new LaCrosse. For those interested in what this new Avenir trim will bring to the table, it's a similar formula to what many other auto brands are doing. Buick specifically compares Avenir with the Denali trim for GMC. Models with the trim will get a special 3D mesh grille inspired by the Avista concept, large wheels and unique trim finishes outside. Inside, Avenir models will receive a nicer interior, which Buick generically described as having "unique seat details" and "modern trim materials." Cars equipped with the package will also get a smattering of Avenir badges. Avenir looks like a win-win: interested buyers get some extra cachet and bragging rights and Buick gets to load high-profit options on it cars and SUVs. Buick's inspiration for the Avenir trim is a bit strange, though. The company says it is "inspired by Buick's evolving customer base," which includes women and owners of competing products. Apparently both groups are buying Buicks in greater numbers, and the company also says that many of their customers opt for the most expensive trims. While it seems straightforward to tailor a package for luxury-seeking buyers, we're not sure what would make a package specifically appeal to women and people with competitors' vehicles. That being said, Buick isn't as patronizing as Cosmopolitan was with its car. In fact, quite the opposite. With Avenir, Buick is cashing in on new customers that willing to pay for luxury plain and simple, without any pandering. Related Video: Auto News Buick Luxury denali buick avenir

Buick Encore blitzes first-year sales predictions

With its first full year of sales in the bag, it's safe to say that Buick has a hit on its hands with the Encore. US buyers have snatched up 31,046 of the small, premium crossovers since the Encore went on sale in January of 2013, while 97,311 were sold globally (not counting its counterparts from Opel and Vauxhall).
While we liked the Encore when we first drove it, we'll admit, we weren't sure how the tiny CUV would do. In fact, the first thing Executive Editor Chris Paukert wrote about the Encore was, "We admit it. We have no earthly idea how this whole thing is going to shake out." But it's done well, and has been subject to heavy demand over the past year, blowing away the estimates of analysts, who, according to an August story from Automotive News, projected no more than 18,500 units would be sold in 2013.
"Right out of the gate, demand for the Encore was high," Tony DiSalle, vice president of Buick marketing said in a statement. "It accounted for most of the segment's growth last year and that's because it offers the right safety, technology and features in the right-sized vehicle for many customers."

Buick Wildcat EV concept previews the future of the brand

Once again, Buick has revealed a drop-dead stunner of a coupe concept, the Wildcat EV. And just like the Avista that came before it, don't get your hopes up too high for a production model. Buick hasn't said "no," but they haven't said "yes," either. But unlike the Avista, the Wildcat does give us a look at where Buick is going as far as styling, branding and technology. Also, did we mention it's freaking gorgeous? The Wildcat EV started out as a sketch by a Buick designer that caught the eye of the department, simply because it was really cool. The team started developing it further, and eventually the brand gave the go-ahead to bring it to the full-size concept you see here. It is purely a design concept, so although it's an EV by name, it doesn't have any kind of production powertrain or real specs. But it is designed with electric power in mind, as evidenced by the extremely long wheelbase and short overhangs. And this translates into Buick's electric future. The brand plans to be fully electric by 2030, and its first EV will launch in 2024 as a 2025 model. The shape of the coupe is very clean, simple and organic, but with interesting creases and intersections scattered throughout. It has wide haunches and a low, pointy nose. The grille is pushed down and made wide, which accentuates the shape of the car. The badge now sits atop the bumper, too. The greenhouse has blacked-out front pillars to create a wraparound look, and the roof has a gentle slope toward the rear. It incorporates a glass hatch, and the taillights blend into the glass and extend all the way up the rear pillars. While Buick isn't making a commitment either way for the Wildcat EV, these styling cues will appear on future Buick models. So imagine the front and rear fascias, the window treatment and sheetmetal detailing, but on other bodystyles, likely crossovers and SUVs. In fact, Buick said it has two models it will reveal later this year with some styling based on the Wildcat. Before we get too far from design, we should also highlight other cool aspects of the Wildcat EV concept. The wheels are turbine shaped as a throwback to Jet Age design and optimism. Each wheel took two months to produce and finish. The doors on the Wildcat are conventional, except for the gull-wing upper panels. They open up to make ingress and egress easier. And the interior is a gorgeous, mid-century-modern design.