1965 Buick Skylark 310 Wildcat on 2040-cars

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What's in a trademark? Sometimes, the next iconic car name

The United States Patent and Trademark Office is a treasure trove for auto enthusiasts, especially those who double as conspiracy theorists.
Why has Toyota applied to trademark "Supra," the name of one of its legendary sports cars, even though it hasn't sold one in the United States in 16 years? Why would General Motors continue to register "Chevelle" long after one of the most famous American muscle cars hit the end of the road? And what could Chrysler possibly do with the rights to "313," the area code for Detroit?

GM won't really kill off the Chevy Volt and Cadillac CT6, will it?

General Motors is apparently considering killing off six slow-selling models by 2020, according to Reuters. But is that really likely? The news is mentioned in a story where UAW president Dennis Williams notes that slumping US car sales could threaten jobs at low-volume factories. Still, we're skeptical that GM is really serious about killing those cars. Reuters specifically calls out the Buick LaCrosse, Cadillac CT6, Cadillac XTS, Chevrolet Impala, Chevrolet Sonic, and the Chevrolet Volt. Most of these have been redesigned or refreshed within the past few model years. Four - the LaCrosse, Impala, CT6, and Volt - are built in the Hamtramck factory in Detroit. That plant has made only 35,000 cars this year - down 32 percent from 2016. A typical GM plant builds 200,000-300,000 vehicles a year. Of all the cars Williams listed, killing the XTS, Impala, and Sonic make the most sense. They're older and don't sell particularly well. On the other hand, axing the other three seems like an odd move. It would leave Buick and Cadillac without flagship sedans, at least until the rumored Cadillac CT8 arrives. The CT6 was a big investment for GM and backing out after just a few years would be a huge loss. It also uses GM's latest and best materials and technology, making us even more skeptical. The Volt is a hugely important car for Chevrolet, and supplementing it with a crossover makes more sense than replacing it with one. Offering one model with a range of powertrain variants like the Hyundai Ioniq and Toyota Prius might be another route GM could take. All six of these vehicles are sedans, Yes, crossover sales are booming, but there's still a huge market for cars. Backing away from these would be essentially giving up sales to competitors from around the globe. The UAW might simply be publicly pushing GM to move crossover production to Hamtramck to avoid closing the plant and laying off workers. Sales of passenger cars are down across both GM and the industry. Consolidating production in other plants and closing Hamtramck rather than having a single facility focus on sedans might make more sense from a business perspective. GM is also trying to reduce its unsold inventory, meaning current production may be slowed or halted while current cars move into customer hands. There's a lot of politics that goes into building a car. GM wants to do what makes the most sense from a business perspective, while the UAW doesn't workers to lose their jobs when a factory closes.

GM applies to trademark Buick Envision GX

GM Authority found a GM application with the U.S. Patent and Trademark Office to reserve the name Buick Envision GX. We can't be certain, but it seems this all but confirms that the three-row Buick Envision, which debuted a year ago in China as the Envision Plus (pictured), will sell here as the Envision GX. Doing so would reinforce the naming convention established in the U.S. with the Encore and slightly larger Encore GX. Adding a third row to the compact two-row Envision extends three of of four dimensions. According to specs the Chinese transport ministry put online last year, the three-row Envision will be 190.7 inches long on a 111.5-inch wheelbase, increases of 8.2 and 2.1 inches, respectively. Height grows by 2.7 inches as well, only the 74.1-inch width holding steady.   That length has been utilized to make life easier for second- and third-row passengers. The Envision Plus in China comes with 2+3+2 seating, the second-row bench able to slide 9.8 inches. Behind that, cargo volume with the second and third rows stowed climbs from 52.7 cubic feet to 58 cubic feet. The sole engine will be the current Envision's 2.0-liter four-cylinder, making 228 horsepower and 258 pound-feet of torque, sent to the wheels through a nine-speed automatic. Power gets sent to the front wheels as standard, and all-wheel drive will be an option.  On top of the extended rear overhang on the seven-seater, GM designers slipped in a few cosmetic changes to set it apart from the five-seater. A new horizontal trim piece connects the headlights, the lower bumper getting a pair of larger, reshaped intakes. A complementary horizontal slash connects slimmer taillights, the license plate surround squared off instead of trapezoid-shaped.  Related video: