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2019 Buick Regal GS Review | Because Buicks are allowed to be cool, too

Buick continues to try to convince everyone that its cars are cool, but we still haven't seen much evidence of this working. However, the 2019 Buick Regal GS is exactly the car that can help change people's minds about Buick in 2019. It has big red Brembos sitting inside superbly stylish wheels, bright red GS emblems everywhere, aggressive bodywork and some of the best sport seats in any car today. Buick truly made the GS look the part, and if you can get past the brand's Wal-Mart greeter personality, you're going to like the way it drives, too. The Regal GS is powered by GM's 3.6-liter V6 that makes a healthy 310 horsepower and 282 pound-feet of torque in this application. That gets mated to a nine-speed automatic transmission, which is the only option for the GS this time around. The previous generation Regal GS offered a six-speed manual, but we weren't missing it too badly here. With seemingly every car under the sun going the turbocharged route, it was refreshing to see GM use a big, naturally aspirated V6. Even stranger was that the Regal GS before this one was boosted, so you could say GM went the opposite direction of the industry trend. That previous GS made 270 horsepower and 295 pound-feet of torque from its turbocharged 2.0-liter four cylinder. So, while the V6 beats it by 40 horsepower, the old GS has it by 13 measly pound-feet of torque. Still, we dig the V6, because this car's power delivery is fantastic with a snarly but restrained exhaust note to go with. My largest quibble is taking off from a stop. The GS's throttle response is a little numb from the get-go, but put any revs to it and the car is ready to leap forward at any speed. This immediacy is increased when you put it into "GS" mode, which sharpens up the throttle, quickens shifts, stiffens the suspension, sends more power to the rear wheels and makes the steering heavier. The nine-speed is seamless and unobtrusive in traffic, but offers up surprisingly quick shifts when you're flat-out. Most of the time I end up ignoring the paddle shifters on cars with torque converter automatics, so I wasn't exactly missing them here. You can select the gears via the gear lever's slapstick function if you really want to, but it's hardly more engaging than just letting the car go at it. In GS mode it holds gears long enough and resists shifting out of the power band. During fall-attack on a backroad, it works smart and is on-par with the eight-speed in our Stinger GT long-termer.

Junkyard Gem: 1993 Buick Roadmaster Sedan

In 1931, GM's Buick Division introduced an eight-cylinder engine in its stolid rear-wheel-drive sedan models, and Americans could buy big, comfortable Buick four-doors with straight-eights and — starting in the 1954 model year — V8s driving the rear wheels for more than a half-century after that. Then, the last rear-wheel-drive LeSabre left the assembly line in 1985, and it seemed that an era had ended forever. But wait! For the 1992 model year, Buick revived the Roadmaster name and applied it to an old-timey giant sedan with a V8 engine sending power to the proper wheels. Production of the Roadmaster sedan continued through 1996, and I've found one of those throwback Buicks in a Denver self-service car graveyard. Yes, in an America full of front-wheel-drive cars contaminated by European or — even worse — Japanese influences, The General brought back the spirit of the 1931 Buick sedan. Sure, it was really a near-identical twin to the "whale-body" Chevy Caprice, complete with Chevrolet small-block V8 engine, but that didn't matter. This was the kind of Buick that our prosperous great-grandparents bought in 1932 and 1948 and 1957. And the appeal of the great big eight-cylinder Buick sedan wasn't just limited to the United States. When the film adaptation of the great Marguerite Duras novel, L'Amant, was made, only a 1932 Buick 90 sedan would have made sense for the wheels of the wealthy Saigon heir. A big reason Buick is such an important brand in China right now is the legacy left by the memorable Buick machinery that owned the roads of 1930s China. These days, most of the 1992-1996 Roadmasters you'll see will be the station wagons, but we mustn't forget the sedans. Looking at the interior of this car is like a flashback to the 1960s, when stately Buick sedans had squishy seats you'd just disappear into when you climbed in. Cool-sounding names for ordinary features had gone out of style decades earlier, but not for the Roadmaster! Dynaride was a rear suspension that used air shocks and a compressor to keep the ride height level regardless of load. The last model year for a genuine Buick V8 engine was 1980, though you could make the case that the Rover V8 (made until 2006) was really a Buick all along. The engine in this car is pure Chevrolet: a 5.7-liter small-block V8 rated at 180 horsepower. Buick was a big Olympics sponsor at this time, while Oldsmobile handled golf. Still, the Buick-buying demographic of 1993 tended to approve of golf.

Buick prepares Super Bowl ad blitz to introduce Cascada

Super Bowl 50 will kick off on February 7, and Buick will use the big game's massive audience to get the word out about the new Cascada convertible. The the broadcast spot will be paired with a humorous digital campaign to advertise the convertible online. Buick hasn't released the 30-second Super Bowl commercial yet, but a teaser image shows that it stars New York Giants wide receiver Odell Beckham, Jr. and actress Emily Ratajkowski, known for roles in the films Gone Girl and Entourage. The ad is part of the "Experience the New Buick" campaign, which aims to position the brand to appeal to a younger demographic. The brand also has Ellie Kemper, the star of Netflix's hilarious Unbreakable Kimmy Schmidt and Erin on The Office, to sell the Cascada, Regal, Encore, and Enclave in a new online campaign. She plays an exaggerated version of herself and flirts with a guy who thinks Kemper owns Buick's new convertible. The spot tries to capitalize on the quirky charm of the actor's Kimmy Schmidt character. Buick will cut the longer clip (below) into vignettes for ads on sites like YouTube. Buick spokesperson Crystal Wilson told Autoblog that viewers' reactions to Kemper's commercial have been "totally positive" so far. First-Ever Buick Super Bowl Ad Features Odell Beckham Jr. and Emily Ratajkowski Latest "Experience the New Buick" ad spotlights new Cascada convertible 2016-01-26 DETROIT – Buick's first-ever Super Bowl ad will bring the brand's award-winning "Experience the New Buick" campaign to the biggest night in TV advertising. The campaign launched in 2014 and challenges consumers' false perceptions of the brand. The 30-second spot, scheduled to air during Super Bowl 50, features Buick's all-new Cascada luxury convertible and stars New York Giants wide receiver Odell Beckham Jr. and actress/model Emily Ratajkowski. The spot will be the first new Buick commercial to air in 2016, a year where the brand will launch three new products. The Cascada, Buick's first convertible in 25 years, arrives in dealerships in the coming weeks. It features an athletic and sculptural beauty that delivers a distinctive profile, whether the top is up or down. Along with the perception-shifting Cascada, Buick showrooms will soon feature a redesigned LaCrosse sedan and the new Envision, a compact crossover. Both go on sale this summer.