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Mark Reuss: GM can't afford product 'misses,' has 'thought about' CT6 V-Series

Mark Reuss is a busy man. He oversees General Motors' global product portfolio, an all-encompassing task for a company that sold more than 9.9 million cars and trucks last year. When GM launches a well-received product, like the road-going rocket ship that is the Chevrolet Corvette Z06 – he gets credit. When the company stumbles with the slow-selling Chevy Malibu or grapples with fallout from the decade-old Saturn Ion and its flawed ignition switch, he gets blamed. GM owners, the press and sometimes the federal government, demand answers. Bob Lutz famously held the job before Reuss. So did Mary Barra, who's now GM's chief executive. There's a New GM, but the lineage is connected to a long history. When he's not thinking product, Reuss, an executive vice president, also runs the purchasing and supply chain for the company, which is still one of the largest industrial empires in the world. We caught up with Reuss on the floor of the New York Auto Show, where GM had just rolled out two crucial new products: the 2016 Cadillac CT6 and the 2016 Chevrolet Malibu. Speaking with a small group of reporters, Reuss delved into a variety of subjects, including the new Malibu, Cadillac's future (he thinks the ATS-V is going to "flame the M3 and M4"), and other topics. On fixing the Malibu: "We can't miss. We can't have those kinds of misses [like the previous generation] on our cars and crossovers and trucks. We can't do that. If we do that, we give a reason for someone to go buy something else. It's that simple. "On a car like the Malibu we have a chance to really fix all of that, which we have, and then lead. Then you've got a real opportunity there. So that's what we've really been focused on here – to fix those things." He later added: "We need that car here to transform Chevrolet desperately because it's the heart of the market. And when you think of Chevrolet, people will come back and think about what we did with the [new] Malibu and the Cruze... It's hugely important to us." On Cadillac: "If we go out and try and out-German the Germans, it's probably not going to work. We've got an opportunity here generationally where there's a lot of people younger than me that have parents that drove BMWs and Mercedes, and I think there's an opportunity there for those people to drive something different than what their parents did, and I think that's always been an opportunity in the auto industry if you look at the history of it.

2025 Buick Enclave revealed with new looks, technology

The 2025 Buick Enclave has been revealed, and as expected it combines Buick's current corporate styling with the new-generation three-row SUV platform shared with the Chevy Traverse and GMC Acadia. It also gets plenty of standard features and technology, along with the first Buick implementation of Super Cruise. The design of the Enclave is much more boxy and upright than the extra-curvy model that precedes it. Even the wheel arches have been squared-up. It's coupled with the shark-nose front fascia taken from the Wildcat concept that has adorned every other vehicle in Buick's lineup. The whole thing is slightly larger than before, too, though Buick didn't specify by how much. And as is the case with most Buicks, there's a base Preferred model, as well as Sport Touring (ST) and Avenir trims that receive appearance tweaks in addition to different feature sets. The ST adopts black trim, including in the grille, whereas the Avenir uses bright metal trim and body color wheel arches, plus larger 22-inch wheels (Preferred and ST have 20-inch wheels). The interior is the biggest upgrade by far, though. Immediately obvious is the standard 30-inch combination instrument and infotainment display. It has a curvy, inverted trapezoid shape that has a slight retro-futurism vibe. It sits atop a low, wide and gently curved dashboard, one with a small set of physical short-cut buttons above the center air vents. A "floating" center console rises to meet the dash, though stops short of connecting to it. Adjustable ambient lighting is standard in here, along with power, heated seats, wireless device charging, wireless Apple CarPlay and Android Auto, plus a 12-speaker Bose sound system. Avenir upgrades the sound system to 16 speakers, adds a panoramic sunroof, front seat ventilation and massage function, rear seat heating and a head-up display. Mechanically, the Enclave is basically the same as the Traverse and Acadia. It uses the new platform and also gets the turbocharged 2.5-liter four-cylinder as the sole engine option. In the Enclave, it makes 328 horsepower and 326 pound-feet of torque, the same as the GMC, and a tad more than the Chevy. An eight-speed automatic is the only transmission offering, though both front- and all-wheel drive are available. Towing capacity is again mirrored at 5,000 pounds, and Super Cruise is available, making Enclave the first Buick with the hands-free driving assist system.

Despite strong profits, GM still fighting flat market share

Looking at the progress General Motors has made since it entered bankruptcy, it's easy to forget that the company still has a long way to go before it's the juggernaut it once was. A recent report from Reuters points out that, while GM is making money, it isn't making any gains in terms of US market share. Quite the opposite, really. Consider this factoid: In 1963, nearly half of the cars sold in the United States were from Chevrolet, Cadillac, Buick, GMC or Pontiac. Now, the company's US market share is stagnant at 17.9 percent. That same number is half of just Chevy's 1963 market share. This is all despite GM going on a binge replacing or updating its models. "Market share increases are not instantaneous," Mark Reuss told Reuters at the 2014 Detroit Auto Show. "We've got a lot of baggage. Don't underestimate what people though of us, or these brands, through these hardships and 30 years." The reasons for the stagnant market share are numerous. Reuters points out that retooling of factories and a focus on limiting incentives are both good things for profit, but not necessarily for market share. There's also the troubling turnover of the brand's marketing department. These issues don't change the fact that Chevrolet has lost 1.4 percent of its market share in two years, and that Cadillac - arguably GM's most improved brand overall - has lost 1.2 percent in the same period. Part of that can be blamed on GM's avoidance of fleet sales in favor of more profitable customer sales. "Our focus has really been on retail and that's where we've got the growth," said Alan Batey, GM's interim global marketing boss. "We want to grow GM and that means growing market share and profits, but it's not at all costs," Reuss said. News Source: ReutersImage Credit: paul bica - Flickr CC 2.0 Earnings/Financials Buick Cadillac GM GMC sales profits