1965 Buick Riviera Pro-touring on 2040-cars

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Is this GM's next electric crossover?

GM made headlines this week when CEO Mary Barra presented the company's electrification and automation plans at the Barclays Global Automotive Conference in New York. "We are committed to a future electric vehicle portfolio that will be profitable," Barra said, which could be taken as a jab at Tesla. In the presentation ( PDF here), though, we see a new vehicle in a slide titled "Leveraging existing BEV platform to expand in near term." The vehicle, seen above, accompanied the captions "New CUV entries" and "two entries by 2020." Is this a sneak preview of an upcoming electric crossover from GM? The image seems too realistic and intentional to be a random placeholder. If this is, indeed, an upcoming battery-electric CUV based on the Bolt, the question remains: Will it be a Chevy or a Buick? It has no visible badging, but it shares DNA from both brands. As Inside EVs points out, though, it does bear a resemblance to the Chevrolet FNR-X concept unveiled in Shanghai earlier this year. With two CUVs on the way, it's not unthinkable that there could be a version for each brand. In addition to this slide, the presentation includes plans for an "All new multi-brand, multi-segment platform" launching in 2021. The all-new modular battery system will cost less than $100 per kWh, providing higher energy density and faster charging. The platform will host at least nine different vehicles, including a compact crossover, seven-seat luxury SUV and a large commercial van. GM has said it will launch 20 new EVs by 2023, and that it targets 1 million EV sales per year by 2026. Many of those sales will be in China. Related Video:

General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")

Junkyard Gem: 1957 Buick Special Riviera Sedan

While I find plenty of 1950s Detroit cars in quick-inventory-turnover self-service wrecking yards during my travels, they tend to be the ordinary post sedans that were built by the millions during the heyday of the three-on-the-tree manual transmission and nuclear-attack symbols on car radios. The more sought-after convertibles, coupes, and four-door hardtops are tougher to find in such yards, which makes today's 1957 Buick Special Riviera in a yard in northeastern Colorado an A-List Junkyard Gem. During the late 1950s, the Special ranked at the bottom of the Buick prestige hierarchy just below the more upscale Super and Century. Of course, this was the era of Alfred Sloan's "Ladder of Success" and the lowliest Special outranked even the nicest Olds Ninety-Eight on the Swank-O-Meter. If you were the Buick-driving Joneses and your neighbors had proletarian Chevrolets, aspirational Pontiacs, or petit-bourgeois Oldsmobiles, they were failing to keep up with you… but then you'd see a new Cadillac and feel intense envy for your victorious rival. The Ladder of Success collapsed later on, when the top-trim-level Chevy Caprices began to compete against their Cadillac Calais big brother, but it was still standing tall in 1957. The Riviera name ended up being used for its own distinct model starting in 1963 and continuing nearly into our current century, but in 1957 it was a trim level designation, used to indicate a Century or Special sedan with the then-radical pillarless hardtop design. This car listed at $2,780, which comes to a cool $27,630 in 2021 dollars. That price included the 364-cubic-inch (6.0-liter) Buick Nailhead V8 engine, rated at 250 horsepower and enough torque to peel 1957's rock-hard bias-ply tires right off their rims. The Special had a three-on-the-tree column-shift manual as standard equipment, but the original buyer of this car sprang for the extra $220 ($2,185 today) to get the Dynaflow transmission. While the shift indicator looks just like the ones on GM cars equipped with the two-speed Powerglide, the Dynaflow was an odd beast used only in Buicks; while it had gears for two forward speeds, the driver had to select low gear manually. Otherwise, a complex torque converter rig provided an experience something like today's CVTs (though with better smoothness and much more wasted power), in which the car stayed in high gear all the time and used the torque converter to multiply as needed.