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Buick prepares Super Bowl ad blitz to introduce Cascada

Super Bowl 50 will kick off on February 7, and Buick will use the big game's massive audience to get the word out about the new Cascada convertible. The the broadcast spot will be paired with a humorous digital campaign to advertise the convertible online. Buick hasn't released the 30-second Super Bowl commercial yet, but a teaser image shows that it stars New York Giants wide receiver Odell Beckham, Jr. and actress Emily Ratajkowski, known for roles in the films Gone Girl and Entourage. The ad is part of the "Experience the New Buick" campaign, which aims to position the brand to appeal to a younger demographic. The brand also has Ellie Kemper, the star of Netflix's hilarious Unbreakable Kimmy Schmidt and Erin on The Office, to sell the Cascada, Regal, Encore, and Enclave in a new online campaign. She plays an exaggerated version of herself and flirts with a guy who thinks Kemper owns Buick's new convertible. The spot tries to capitalize on the quirky charm of the actor's Kimmy Schmidt character. Buick will cut the longer clip (below) into vignettes for ads on sites like YouTube. Buick spokesperson Crystal Wilson told Autoblog that viewers' reactions to Kemper's commercial have been "totally positive" so far. First-Ever Buick Super Bowl Ad Features Odell Beckham Jr. and Emily Ratajkowski Latest "Experience the New Buick" ad spotlights new Cascada convertible 2016-01-26 DETROIT – Buick's first-ever Super Bowl ad will bring the brand's award-winning "Experience the New Buick" campaign to the biggest night in TV advertising. The campaign launched in 2014 and challenges consumers' false perceptions of the brand. The 30-second spot, scheduled to air during Super Bowl 50, features Buick's all-new Cascada luxury convertible and stars New York Giants wide receiver Odell Beckham Jr. and actress/model Emily Ratajkowski. The spot will be the first new Buick commercial to air in 2016, a year where the brand will launch three new products. The Cascada, Buick's first convertible in 25 years, arrives in dealerships in the coming weeks. It features an athletic and sculptural beauty that delivers a distinctive profile, whether the top is up or down. Along with the perception-shifting Cascada, Buick showrooms will soon feature a redesigned LaCrosse sedan and the new Envision, a compact crossover. Both go on sale this summer.

Buick Electra SUV spy photos show it out testing on public roads

We know the electric Buicks are on their way, but the details about models and specifics are still being left unsaid from GM’s premium brand. Today, some new spy shots give a hint at whatÂ’s to come. For the time being, weÂ’re not sure what to call this SUV beyond a Buick Electra SUV model. Buick has trademarked the E1 to E9 names in what is surely preparation for incoming EVs, but itÂ’s difficult to know which one this particular electric Buick might be. Size-wise, it looks closest to the Chevrolet Equinox EV, but take that with a grain of salt. These spy shots donÂ’t provide a point of reference versus other cars, so deciding whether itÂ’s closer to an Equinox EV or Blazer EV in footprint is a difficult exercise. As for its Buick-ness, the most intriguing detail in these shots is the tri-bar third brake light that mimics the brandÂ’s new logo. ItÂ’s a seriously cool touch, and we can only hope this attention to detail is found throughout the car. Both the front and rear lights are made up of thin LEDs. The front DRLs have a small kink in them that turns downward as they arc toward the fender, and the rear brake lights look to be two thin horizontal lines one on top of the other. Michelin e-Primacy tires wrap 20-inch wheels, which is in keeping with ChevyÂ’s large wheel size offerings on its Ultium-based SUVs. The camouflage does good work of concealing the carÂ’s styling and any other details that we might want to make out beyond what weÂ’ve covered so far.  WeÂ’ll hopefully see a reveal for an electric Buick SUV in the next year or so, especially now that the base Chevy versions of a compact and midsize electric SUV are out and revealed. Once it is revealed, donÂ’t expect an Electra (of some sort) to go on sale until 2024. Related video:

Texas sues GM, saying it tricked customers into sharing driving data sold to insurers

Texas filed a lawsuit Tuesday against GM over years of alleged abuse of customers' data and trust. New car owners were presented with a "confusing and highly misleading" process that was implied to be for their safety, but "was no more than a deceptively designed sales flow" that surrendered their data for GM to sell. The suit contends that at no point was selling driving data ever even suggested as a possibility, putting GM in violation of the state's consumer protection laws. Texas Attorney General Ken Paxton is seeking a jury trial and at least $10,000 per offense (every GM car sold in the state since 2015) and a hefty add-on of $250,000 in cases where the victim was over 65. Texas seems to be flying high after a recent $1.4 billion settlement from Meta over other privacy concerns. This may well be a way to solve any pending budgetary issues in the Lone Star State.