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Buick's new logo ditches the ring, levels the shields

Buick's logo is about to receive a relatively major update. The new-look emblem appeared in a trademark filing in March 2022, and a leaked image posted on social media has given us a better look at the design that should appear on production cars in the not-too-distant future. Published on Instagram by an account called Buick_Saudi_Arabia, the photo shows what seems to be Buick's new logo on the middle of a steering wheel. The changes made aren't groundbreaking, but they're certainly noticeable. The ring is gone, and the red, white, and blue shields are separated from each other and positioned on the same level. As of writing, the shields are staggered and surrounded by a ring.           View this post on Instagram                       A post shared by Buick Saudi Arabia (@buick_saudi_arabia) One question that comes to mind is: why now? Buick has used its current logo for decades without significantly updating it, so what prompted the company to give the design a makeover? Several factors undoubtedly influenced this decision, but one that's worth shining light on is that the brand is no longer twinned with Germany-based Opel. For many years, some Opel-designed models made their way to the United States with Buick emblems on both ends. No one in Europe has heard of a Buick Regal; folks there know the sedan as the Opel Insignia. And, since the visual differences between these cars were often minor, using a Buick logo whose basic silhouette was similar to Opel's logo simplified the design process. Neatly integrating, say, Chevrolet's bowtie-shaped emblem into the Insignia's grille would have been harder, though more improbable acts of badge-engineering have been committed (the Ford Maverick was once a Nissan). General Motors sold Opel to PSA Peugeot-Citroen in 2017, and both carmakers are now part of Stellantis, so Buick's trans-Atlantic design ties have been cut. Losing the Opel connection gives Buick's design team more leeway to experiment with new ideas, like a revamped logo. Keep in mind that nothing is official yet. Full details and an explanation of what the new logo means should emerge soon. Why the shields? Buick isn't rooted in sword-fighting, so why have shields appeared on its cars for over 60 years? The answer, according to Buick, is relatively vague. What's certain is that the tri-shield logo didn't appear on Buick's early cars.

Top-of-the-line 2018 Buick Regal TourX costs $43,795

Buick has unveiled an online configurator for the 2018 Regal TourX wagon, and it shows that picking the full suite of premium options puts the sport wagon at $43,795. That prices it under its Regal GS Sportback sibling and competitors like the Volvo V60 Cross Country and Audi A4 Allroad. The luxury hatchback starts at $29,995 and is available in three trim options: TourX 1SV, Preferred ($33,575) and Essence ($35,945). All are powered by a 2.0-liter turbocharged four-cylinder engine that puts out 250 horsepower and 295 pound-feet of torque and drives an eight-speed automatic transmission. Intelligent all-wheel-drive with active twin-clutch, start-stop technology and 18-inch painted aluminum wheels are also standard. There are eight exterior color options, including Sport Red and Summit White for no extra charge, and two options for the interior at no extra charge. Driver Confidence package options come with things like LED headlamps, 4-way lumbar seat adjuster and rear park assist for $1,725, and various driver-assist technologies including adaptive cruise control and forward collision alert for an additional $1,190. A panoramic moonroof will set you back $1,200. At 73.5 cubic feet with the second-row seats folded down, Buick says the TourX boasts more overall cargo space than the Subaru Outback, Volvo V60 Cross Country, Audi A4 Allroad and BMW 3-series Sport Wagon. The rear hatch area offers 32.7 cubic feet with the seats up.Related Video:

The new Buick Regal looks like a Mazda, and we're totally cool with that

Yes, this undisguised Opel Insignia, which will be brought here as the next Buick Regal, looks a lot like a Mazda. You can see it in the grille and headlights, especially – in fact, if you look at one of the photos with tape blocking out the badge in the middle of the winged grille, you might think this is a new Mazda6. The thing is, Mazdas look pretty darn good, so no one's complaining. And when you look at the rest of the car, there's a fair amount of originality going on. Aside from the GM-generic taillights (they look like they could fit on a Chevy, right?) the lines and details are all pretty fresh, and there are some design elements pulled from Buick's gorgeous Avista concept. A sweeping roofline leads to some healthy shoulders at the back, creating a coupe-ish profile with a very abbreviated rear deck. This appears to be a hatchback model and not the four-door sedan, but the general look should carry over. This is definitely a big improvement over the somewhat bulbous current-generation Regal, which also started life out as an Insignia. The car shown here is the Insignia OPC model, with Brembo brakes, big wheels, side skirts, and a front end with big (likely fake) intakes. It will most likely translate to a Regal GS for our market, as is the case with the current OPC and GS. The new Regal/Insignia is expected to use the same platform as the new Buick LaCrosse, which is also shared by the Chevy Malibu and Impala. They should once again be available with front- or all-wheel drive and a choice of turbocharged four-cylinder engines. Rumor has the Opel versions debuting at the Geneva show March, and the Buick would likely follow, possibly in New York in April. View 13 Photos And then there's the wagon. All signs point to Buick finally bringing the most practical Insignia to our market as a Regal. We got wind of a focus group testing the idea, Buick has trademarked the name Regal Tour X. That version would likely go up against the Audi Allroad in the classy, slightly lifted all-wheel-drive wagon category, basically acting as an almost-crossover for people who want a wagon but won't admit it to themselves. The Insignia wagon caught here is also an OPC, and we think it looks even more handsome than the hatch-sedan shown above. The trim piece stretching from the base of the A-pillar all the way up and back down to the tail is a nice touch in profile view, although we're not so sure about how it terminates abruptly at the taillight.