2014 Buick Regal Turbo/e-assist Premium I on 2040-cars

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Buick prepares Super Bowl ad blitz to introduce Cascada

Super Bowl 50 will kick off on February 7, and Buick will use the big game's massive audience to get the word out about the new Cascada convertible. The the broadcast spot will be paired with a humorous digital campaign to advertise the convertible online. Buick hasn't released the 30-second Super Bowl commercial yet, but a teaser image shows that it stars New York Giants wide receiver Odell Beckham, Jr. and actress Emily Ratajkowski, known for roles in the films Gone Girl and Entourage. The ad is part of the "Experience the New Buick" campaign, which aims to position the brand to appeal to a younger demographic. The brand also has Ellie Kemper, the star of Netflix's hilarious Unbreakable Kimmy Schmidt and Erin on The Office, to sell the Cascada, Regal, Encore, and Enclave in a new online campaign. She plays an exaggerated version of herself and flirts with a guy who thinks Kemper owns Buick's new convertible. The spot tries to capitalize on the quirky charm of the actor's Kimmy Schmidt character. Buick will cut the longer clip (below) into vignettes for ads on sites like YouTube. Buick spokesperson Crystal Wilson told Autoblog that viewers' reactions to Kemper's commercial have been "totally positive" so far. First-Ever Buick Super Bowl Ad Features Odell Beckham Jr. and Emily Ratajkowski Latest "Experience the New Buick" ad spotlights new Cascada convertible 2016-01-26 DETROIT – Buick's first-ever Super Bowl ad will bring the brand's award-winning "Experience the New Buick" campaign to the biggest night in TV advertising. The campaign launched in 2014 and challenges consumers' false perceptions of the brand. The 30-second spot, scheduled to air during Super Bowl 50, features Buick's all-new Cascada luxury convertible and stars New York Giants wide receiver Odell Beckham Jr. and actress/model Emily Ratajkowski. The spot will be the first new Buick commercial to air in 2016, a year where the brand will launch three new products. The Cascada, Buick's first convertible in 25 years, arrives in dealerships in the coming weeks. It features an athletic and sculptural beauty that delivers a distinctive profile, whether the top is up or down. Along with the perception-shifting Cascada, Buick showrooms will soon feature a redesigned LaCrosse sedan and the new Envision, a compact crossover. Both go on sale this summer.

Question of the Day: Best recipient for supercharged GM V6?

The good old Buick V6 engine was built from 1961 through 2008 (including a decade of production by Kaiser-Jeep) and went into way too many General Motors vehicles to list here. In 1991, the supercharged version of the 3800 was introduced, with a Roots-style Eaton blower on top, and now you can find these engines in just about every junkyard in North America. The 3800 shares a bellhousing pattern with the also-made-by-the-zillions GM 60° V6 engine, which means that it will install (with varying levels of sledgehammer clearancing and/or axle mix-and-matching) into plenty of GM vehicles that never received the 3800 from the factory. That means one thing: engine swaps! An excellent example of this is the 1992 Chevrolet Lumina APV "Dustbuster" minivan, which is a fully caged high-performance road-racing machine that features a supercharged 3800 and 5-speed manual transmission under its long, vacuum-cleaner-snout-like hood. The RaceVan, in Springfield Monorail livery, will compete this weekend at the Michigan 24 Hours of LeMons race with Autobloggers Mike Austin, David Gluckman, and Alex Kierstein at the wheel. My personal choice for supercharged 3800 power, though, has to be the Cadillac Cimarron, preferably the not-so-sought-after Cimarron d'Oro Edition. Some bashing and welding and cutting and pasting and this lightweight Cavalier sibling could have well over double its original horsepower. So, what's your blown 3800 engine-swap choice? Related Video: Auto News Buick GM v6 question of the day questions engine swap

Buick: Odell Beckham Jr.

An Opel droptop in Buick drag crashes a wedding. No one's quite sure who made the Cascada, but Emily Ratajkowski definitely got the bouquet. She channels Odell Beckham Jr., laying out to make the catch – and conveniently Beckham is actually there to jokingly shoot her down. Did Buick nail this one, or was it (as Beckham quips) "out of bounds?" Let us know.