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Bring back the Bronco! Trademarks we hope are actually (someday) future car names

Trademark filings are the tea leaves of the auto industry. Read them carefully – and interpret them correctly – and you might be previewing an automaker's future product plans. Yes, they're routinely filed to maintain the rights to an iconic name. And sometimes they're only for toys and clothing. But not always. Sometimes, the truth is right in front of us. The trademark is required because a company actually wants to use the name on a new car. With that in mind, here's a list of intriguing trademark filings we want to see go from paperwork to production reality. Trademark: Bronco Company: Ford Previous Use: The Bronco was a long-running SUV that lived from 1966-1996. It's one of America's original SUVs and was responsible for the increased popularity of the segment. Still, it's best known as O.J. Simpson's would-be getaway car. We think: The Bronco was an icon. Everyone seems to want a Wrangler-fighter – Ford used to have a good one. Enough time has passed that the O.J. police chase isn't the immediate image conjured by the Bronco anymore. Even if we're doing a wish list in no particular order, the Bronco still finds its way to the top. For now (unfortunately), it's just federal paperwork. Rumors on this one can get especially heated. The official word from a Ford spokesman is: "Companies renew trademark filings to maintain ownership and control of the mark, even if it is not currently used. Ford values the iconic Bronco name and history." Trademarks: Aviator, AV8R Company: Ford Previous Use: The Aviator was one of the shortest-run Lincolns ever, lasting for the 2003-2005 model years. It never found the sales success of the Ford Explorer, with which it shared a platform. We Think: The Aviator name no longer fits with Lincoln's naming nomenclature. Too bad, it's better than any other name Lincoln currently uses, save for its former big brother, the Navigator. Perhaps we're barking up the wrong tree, though. Ford has made several customized, aviation themed-Mustangs in the past, including one called the Mustang AV8R in 2008, which had cues from the US Air Force's F-22 Raptor fighter jet. It sold for $500,000 at auction, and the glass roof – which is reminiscent of a fighter jet cockpit – helped Ford popularize the feature. Trademark: EcoBeast Company: Ford Previous Use: None by major carmakers.

Is Buick's surprise Detroit concept a Camaro-sized coupe?

Tomorrow night marks the unofficial start of the 2016 Detroit Auto Show. Keep your eyes peeled for a number of reveals, including a surprise debut from Buick. Yes, Buick. And we think it's going to be something really hot. According to a report from Bloomberg, the Tri-Shield's secret car could be a Camaro-sized sport coupe concept. As Bloomberg explains, it'd certainly gel with the impression the company is trying to put out – that it's no longer a brand for those with one foot in the grave. Introducing a sports coupe, even as a concept, could certainly reinforce that message. And if it happens to make production – which is not a certainty, Bloomberg's secret source says – it could certainly help Buick drive its average buyer age down from 59. Bloomberg doesn't offer any speculation on Buick's new coupe, but we have no problem making educated guesses. Our most reliable conjecture is this: it will ride on General Motors' Alpha platform, which underpins both the Camaro and the Cadillac ATS. And with a certain twin-turbocharged V6 in the GM stable, we've got an idea of what kind of engine could be shown. That speculation will have to suffice for now. But don't worry, we'll have official details, live images, and video tomorrow when Buick unveils its new concept in Detroit's Eastern Market.

Buick Electra SUV spy photos show it out testing on public roads

We know the electric Buicks are on their way, but the details about models and specifics are still being left unsaid from GM’s premium brand. Today, some new spy shots give a hint at whatÂ’s to come. For the time being, weÂ’re not sure what to call this SUV beyond a Buick Electra SUV model. Buick has trademarked the E1 to E9 names in what is surely preparation for incoming EVs, but itÂ’s difficult to know which one this particular electric Buick might be. Size-wise, it looks closest to the Chevrolet Equinox EV, but take that with a grain of salt. These spy shots donÂ’t provide a point of reference versus other cars, so deciding whether itÂ’s closer to an Equinox EV or Blazer EV in footprint is a difficult exercise. As for its Buick-ness, the most intriguing detail in these shots is the tri-bar third brake light that mimics the brandÂ’s new logo. ItÂ’s a seriously cool touch, and we can only hope this attention to detail is found throughout the car. Both the front and rear lights are made up of thin LEDs. The front DRLs have a small kink in them that turns downward as they arc toward the fender, and the rear brake lights look to be two thin horizontal lines one on top of the other. Michelin e-Primacy tires wrap 20-inch wheels, which is in keeping with ChevyÂ’s large wheel size offerings on its Ultium-based SUVs. The camouflage does good work of concealing the carÂ’s styling and any other details that we might want to make out beyond what weÂ’ve covered so far.  WeÂ’ll hopefully see a reveal for an electric Buick SUV in the next year or so, especially now that the base Chevy versions of a compact and midsize electric SUV are out and revealed. Once it is revealed, donÂ’t expect an Electra (of some sort) to go on sale until 2024. Related video: