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Buick trademarks several variants of Electra name

The Buick Electra was a sometimes-handsome full-size car that sold for decades, but its time came to an end in the early 1990s as the automaker moved toward smaller, more fuel-efficient vehicles. That will soon change, as Buick and parent company General Motors recently filed for a series of trademarks for the name. Motor Authority reported that GM filed trademark names ranging from Electra E1 to E9. Though Buick unveiled the Wildcat EV concept earlier this year, it is GM’s only brand without a publicly announced electric vehicle. It has said that an Electra EV would be coming to the U.S. but has not confirmed when itÂ’ll arrive or what it will look like when it does. The automaker says its first EV will come in 2024 and notes that it will offer an all-electric lineup in the U.S. and Canada by 2030, though, so itÂ’s only a matter of time. General Motors already trademarked the Electra GS name last month, which could indicate a high-performance variant in the model line. ItÂ’s unclear if Buick will stick to the Electra formula and make a sleek electric car or if it will use the name on a line of electric crossovers, following the rest of its vehicle catalog. GM Authority spotted an electric crossover testing in China in late October, which could be our first look at the automakerÂ’s newest EV.   The Electra will likely ride on GMÂ’s Ultium platform, whatever the form. The architecture underpins the GMC Hummer EV and will carry the upcoming crop of electric SUVs and trucks from Chevrolet and GMC. Related video:

2014 Buick LaCrosse updated with new styling, tech

Buick might have one of the smallest lineups among major automakers, but by the time the 2014 model rolls around, it will definitely have one of the freshest. Debuting at the New York Auto Show this week, the 2014 Buick LaCrosse receives numerous styling changes inside and out, and it benefits from many of the same new features found on closely related models like the Cadillac XTS and the 2014 Chevrolet Impala.
Exterior changes are relatively minor, but they still help give the car a fresh, new look. The new face of the 2014 LaCrosse fits in with recently new or redesigned Buick models with its oversized waterfall grille, LED-trimmed headlights and the signature hood vents being moved to the side of the hood rather than the top. Similar changes have been made to the rear, like the reshaped LED taillights, the full-width chrome trim and a new fascia design; LaCrosse models equipped with the 3.6-liter V6 will still get the integrated exhaust finishers but they're executed in a more stylish manner than the current model. Finishing off the exterior, new wheel designs are also being introduced, which will include bringing 20-inch wheels to the sedan's option list.
Inside, Buick redesigned almost the entire cabin to create a more luxurious and upscale appearance. The instrument panel is essentially carried over, but pretty much everything else has been redesigned and updated with the biggest change being to the driver's area. Dual eight-inch configurable displays make up the center stack and gauge cluster, while the overall number of buttons have been reduced from 17 down to just seven. The 2014 LaCrosse will also be offered with the next-generation IntelliLink, which receives many of the same enhancements as Chevy's latest version of MyLink adding better customization, improved voice commands and more features including Pandora. Additionally, new door panels, seat and center console complete the LaCrosse's interior redesign.

Opel Insignia, the harbinger of a Buick, rolls out at Geneva

GM's sale of Opel/Vauxhall to French automaker PSA Groupe will take effect later this year, but new models roll out regardless, as Opel debuted its all-new 2018 Insignia flagship (and Buick Regal clone) Tuesday at the Geneva Motor Show. The midsize Insignia, which bears a great resemblance to a Mazda6, will come in Grand Sport and Sports Tourer (that is, a wagon - will Buick offer a wagon?). It is built in Russelsheim, Germany. As part of the GM-PSA deal, the two companies agree that PSA, maker of Peugeot and Citroen, will continue to supply some Holden and Buick models; Opel models form the basis for several of Buick's core products, including the Encore small crossover and Regal sedan. But as the two brands part ways, we may well see Buicks remaining Buick-y, and Opels evolving away from GM parts and designs. Seeking a little clarity on what the sale of Opel means, we asked Buick and were directed to a statement: General Motors announced an historic agreement to sell the company's Opel business to PSA Group. This is a major milestone and one that we believe will improve the business prospects of each company and deliver significant value to shareholders, customers and employees around the world. Buick and Opel have historically cooperated on a number of product programs. Buick products will not be impacted by today's announcement. We will continue to deliver our product plans with excellence and precision. Buick has delivered three consecutive years of record global sales, we are General Motors' second largest international brand, and we have built an excellent reputation for quality and customer service. The new products Buick will announce in 2017 will help us build on this momentum. The new Regal/Insignia is expected to use the same platform as the new Buick LaCrosse, which is also shared by the Chevy Malibu and Impala. They should once again be available with front- or all-wheel drive. With the Opel versions debuting at Geneva, the Buick Regal will possibly follow at the New York auto show in April. The Insignia will start at about $25,500 and has the now-customary roster of high-tech options such as active lane keeping, a heads-up display, 360-degree-vew cameras, a hood designed to increase pedestrian safety and a new Opel OnStar Personal Assistant to help book hotel rooms on the fly or search for parking spots. The car comes with turbocharged four-cylinder engine options, an eight-speed automatic, and it's 400 pounds lighter than its predecessor.