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Buick Avenir will be made...as a trim level instead of a car

Almost two years after Buick showed the gorgeous Avenir concept, the company announced the Avenir name will reach production. Specifically, it will be a top-tier trim level for 2018 model year Buicks. It's taking a page from GMC's Denali, Lincoln's Black Label, and, well, plenty of examples of extra-fancy sauce. This is disappointing news for fans of the concept, but they can take solace in the fact that the Avenir's good looks are starting to rub off on production Buicks, such as the new LaCrosse. For those interested in what this new Avenir trim will bring to the table, it's a similar formula to what many other auto brands are doing. Buick specifically compares Avenir with the Denali trim for GMC. Models with the trim will get a special 3D mesh grille inspired by the Avista concept, large wheels and unique trim finishes outside. Inside, Avenir models will receive a nicer interior, which Buick generically described as having "unique seat details" and "modern trim materials." Cars equipped with the package will also get a smattering of Avenir badges. Avenir looks like a win-win: interested buyers get some extra cachet and bragging rights and Buick gets to load high-profit options on it cars and SUVs. Buick's inspiration for the Avenir trim is a bit strange, though. The company says it is "inspired by Buick's evolving customer base," which includes women and owners of competing products. Apparently both groups are buying Buicks in greater numbers, and the company also says that many of their customers opt for the most expensive trims. While it seems straightforward to tailor a package for luxury-seeking buyers, we're not sure what would make a package specifically appeal to women and people with competitors' vehicles. That being said, Buick isn't as patronizing as Cosmopolitan was with its car. In fact, quite the opposite. With Avenir, Buick is cashing in on new customers that willing to pay for luxury plain and simple, without any pandering. Related Video: Auto News Buick Luxury denali buick avenir

2025 Buick Enclave revealed with new looks, technology

The 2025 Buick Enclave has been revealed, and as expected it combines Buick's current corporate styling with the new-generation three-row SUV platform shared with the Chevy Traverse and GMC Acadia. It also gets plenty of standard features and technology, along with the first Buick implementation of Super Cruise. The design of the Enclave is much more boxy and upright than the extra-curvy model that precedes it. Even the wheel arches have been squared-up. It's coupled with the shark-nose front fascia taken from the Wildcat concept that has adorned every other vehicle in Buick's lineup. The whole thing is slightly larger than before, too, though Buick didn't specify by how much. And as is the case with most Buicks, there's a base Preferred model, as well as Sport Touring (ST) and Avenir trims that receive appearance tweaks in addition to different feature sets. The ST adopts black trim, including in the grille, whereas the Avenir uses bright metal trim and body color wheel arches, plus larger 22-inch wheels (Preferred and ST have 20-inch wheels). The interior is the biggest upgrade by far, though. Immediately obvious is the standard 30-inch combination instrument and infotainment display. It has a curvy, inverted trapezoid shape that has a slight retro-futurism vibe. It sits atop a low, wide and gently curved dashboard, one with a small set of physical short-cut buttons above the center air vents. A "floating" center console rises to meet the dash, though stops short of connecting to it. Adjustable ambient lighting is standard in here, along with power, heated seats, wireless device charging, wireless Apple CarPlay and Android Auto, plus a 12-speaker Bose sound system. Avenir upgrades the sound system to 16 speakers, adds a panoramic sunroof, front seat ventilation and massage function, rear seat heating and a head-up display. Mechanically, the Enclave is basically the same as the Traverse and Acadia. It uses the new platform and also gets the turbocharged 2.5-liter four-cylinder as the sole engine option. In the Enclave, it makes 328 horsepower and 326 pound-feet of torque, the same as the GMC, and a tad more than the Chevy. An eight-speed automatic is the only transmission offering, though both front- and all-wheel drive are available. Towing capacity is again mirrored at 5,000 pounds, and Super Cruise is available, making Enclave the first Buick with the hands-free driving assist system.

Buick Riviera Concept debuts in China

It's nighttime in China, and Buick has just concluded an evening event the day before the first - and only - press day of the Shanghai Motor Show. The star of this evening's party was the Buick Riviera concept vehicle, a plug-in electric hybrid coupe that the automaker says gives a glimpse at its future design direction, not to mention resurrecting some nomenclature from the brand's history that includes a similarly named concept from 2007.
The shape of the Riviera is said to be inspired by water. While the traditional Buick "waterfall" grille is present, the front end gains a more aggressive note thanks to what appear to be vertical air inlets below each headlight.
As for the concept's drivetrain, Buick says it uses General Motors' new dual-mode wireless plug-in hybrid electric vehicle propulsion system, or W-PHEV for short. The keyword there is 'wireless,' as the Riviera can charge its onboard battery packs with a traditional cable or wirelessly via a "sensory recharge panel" underneath the car.