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First 2013 Buick Encore TV ad features... dinosaurs

The whole "SUVs as dinosaurs" trope has become something of a threadbare cliché among auto writers, but that doesn't mean the wider world of consumers has caught on to the Jurassic nature of our line of thinking. That's what General Motors appears to be betting on, at least. Just check out Buick's first television spot for its 2013 Encore, the tiny crossover that is pushing the Tri-Shield into territories unknown while looking to outrun the brand's reputation as a refuge for elderly clientele.
Set to air this weekend on ESPN during the NCAA college basketball tournament, the ad plays up the Encore's maneuverability and surprising interior space by setting the baby Buick amongst a herd of lumbering CG dinosaurs created by Tippett Studio, the folks behind Hollywood blockbusters like Jurassic Park, Ted, and the Twilight series of films.
We can't help but snigger a little - while the Encore is indeed surprisingly roomy, nimble, and composed, our first drive found it to be glacially slow, too... not unlike a certain prehistoric race of animals. Check out the commercial below and judge for yourself.

Buick Encore production increased to lift supply by 50%

Trying to zero in on the Buick Encore leads us to the conclusion that the only place it really fits is in buyers' driveways. Every member of its so-called competitive set – we've read everything from the Ford C-Max to the Nissan Juke to the Volkswagen Tiguan to the BMW X1 – is so different in small yet fundamental ways that the Encore neatly slinks between them all, and with 48,892 sales in 2014, it doesn't stop slinking until it reaches consumer garages. That success, and preparation for the aggrandizing of the compact CUV segment, is why General Motors is upping production for the US market by 50 percent. Analysts keep predicting there will be more shoppers for tiny crossovers, and that's why those that don't have them are getting them. Yet the Encore came out in 2013 before people realized the power of the segment, and it has substantially out-performed GM and observer expectations: analysts predicted 18,500 US sales in 2013 and 25,000 in 2015; in 2013 we wrote, "We admit it. We have no earthly idea how this whole thing is going to shake out." It shook out 31,046 sales in 2013, puffing that number up by more than 50 percent last year. GM thinks that this year it will it will go from Buick's third-best-selling vehicle to its best-selling vehicle. GM wants that to continue, what with the Honda HR-V, Jeep Renegade, and Mazda CX-3 on the way. Dealers say they'd sell more if they could get them, and the four-month lead time at the moment between a dealer ordering and taking delivery – about double the normal time – creates a handicap. Plants in Mexico, Korea, and Spain will hive off production to bolster US inventory to keep the "downsizing empty nesters" who love it, happy. Seeing as the coming competition is falls meaningfully outside the Buick's combination of traits, there's a chance its popular tale can continue.

The 2018 Buick Regal is now a hatchback and a wagon

Buick has long been General Motors' most traditional brand. With the launch of the 2018 Regal, it's now arguably GM's most risk-taking brand. Buick is turning its midsize staple into a hatchback, called the Regal Sportback, and a wagon, the Regal TourX. Revealed Tuesday afternoon at GM's historic Design Dome in Warren, Mich., the cars will go on sale in the fall after next week's public debut at the New York Auto Show. "At Buick we can try things other people haven't tried," GM product chief Mark Reuss said. The wagon – though Reuss was reluctant to call it one – is a longer (3.4 inches), higher-riding (0.6 inches) version of the Regal Sportback. It's the first Buick wagon since the 1990s Roadmaster, and it's aimed at the seemingly never-satiated crossover market in the United States. View 12 Photos The TourX will compete against the Volvo XC60 Cross Country, Audi A4 Allroad, Subaru Outback, and BMW 3 Series wagon. The Buick offers up 73.5 cubic feet of storage space behind the front seats and is all-wheel drive only. Power comes from a turbocharged 2.0-liter four-cylinder making 250 horsepower and 295 pound-feet of torque that teams with an eight-speed automatic transmission. "It's something that is very different and very beautiful, and it's a good alternative for Buick to try," Reuss said. The Sportback, meanwhile, offers the same four-cylinder and eight-speed trans as the TourX in AWD trim. The Sportback also offers a front-wheel-drive model that uses a four-cylinder paired with a nine-speed automatic, and the engine is rated at 250 hp and 260 lb-ft in that setup. With swoopy creased styling, the Regal Sportback offers a slightly different riff on the crowded sedan segment, which GM says still has three million annual retail sales. On a side note, Saab fans might feel some old wounds at the sight of the hatchback Buick, as the 5-door 9-3 was axed by GM in an attempt to make the model more mainstream before the brand's demise. Both models will offer front pedestrian braking, lane keeping assist, adaptive cruise control, OnStar and seven-inch or eight-inch touchscreens with Apple CarPlay and Android Auto. As expected, the Regals are based on the Opel Insignia, and they will be built in Ruesselsheim, Germany. Reuss said GM plans to build the Regals there after the company sells Opel to PSA. He also said GM isn't concerned about potential border/import taxes that could be levied by the Trump Administration. "I don't know what the border tax is," he said.