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2024 Buick Envision previewed with new design, Super Cruise technology

The second-generation Buick Envision will enter the 2024 model year with an array of updates inside and out and Super Cruise hands-free technology. While the model won't make its full debut until later in 2023, an official preview image gives us a good idea of what to expect. Buick designers gave the Envision's front end a complete overhaul; this is not a subtle nip-and-tuck. The crossover gets a bigger grille positioned lower on the front fascia, bright trim, and the new Buick emblem on its hood. The headlights are now integrated into the bumper, Jeep Cherokee-style (or Citroen-style, depending on where your automotive references lie), and LED daytime running lights replace the outgoing Envision's headlights. The revamped look brings the Envision in line with other recent additions to the Buick range, like the Encore. We'll need to be patient to find out what the rear end looks like, though the overall proportions haven't significantly changed. Similarly, Buick hasn't released photos of the interior yet. We're guessing that infotainment- and trim-related changes will be part of the 2024 updates. The updated Envision will bring the Super Cruise technology already available in several General Motors products, including the Chevrolet Tahoe, to the Buick brand for the first time. Likely offered as an option with a four-digit price tag, the system will allow drivers to take both hands off the wheel when the right conditions are met; the car notably needs to be on a highway that General Motors has mapped. Super Cruise won't make the Envision autonomous, the driver will need to remain focused on the road ahead and ready to take over if needed, but it should make long trips less tiring. As of writing, General Motors has mapped over 400,000 miles of roads in the United States and Canada. Built in China, the 2024 Buick Envision will go on sale across the nation before the end of 2023. More details about it will emerge in the coming months. It's too early to tell what's next, but the company promised it will unveil two additional new vehicles before the end of 2024.

Buick prepares Super Bowl ad blitz to introduce Cascada

Super Bowl 50 will kick off on February 7, and Buick will use the big game's massive audience to get the word out about the new Cascada convertible. The the broadcast spot will be paired with a humorous digital campaign to advertise the convertible online. Buick hasn't released the 30-second Super Bowl commercial yet, but a teaser image shows that it stars New York Giants wide receiver Odell Beckham, Jr. and actress Emily Ratajkowski, known for roles in the films Gone Girl and Entourage. The ad is part of the "Experience the New Buick" campaign, which aims to position the brand to appeal to a younger demographic. The brand also has Ellie Kemper, the star of Netflix's hilarious Unbreakable Kimmy Schmidt and Erin on The Office, to sell the Cascada, Regal, Encore, and Enclave in a new online campaign. She plays an exaggerated version of herself and flirts with a guy who thinks Kemper owns Buick's new convertible. The spot tries to capitalize on the quirky charm of the actor's Kimmy Schmidt character. Buick will cut the longer clip (below) into vignettes for ads on sites like YouTube. Buick spokesperson Crystal Wilson told Autoblog that viewers' reactions to Kemper's commercial have been "totally positive" so far. First-Ever Buick Super Bowl Ad Features Odell Beckham Jr. and Emily Ratajkowski Latest "Experience the New Buick" ad spotlights new Cascada convertible 2016-01-26 DETROIT – Buick's first-ever Super Bowl ad will bring the brand's award-winning "Experience the New Buick" campaign to the biggest night in TV advertising. The campaign launched in 2014 and challenges consumers' false perceptions of the brand. The 30-second spot, scheduled to air during Super Bowl 50, features Buick's all-new Cascada luxury convertible and stars New York Giants wide receiver Odell Beckham Jr. and actress/model Emily Ratajkowski. The spot will be the first new Buick commercial to air in 2016, a year where the brand will launch three new products. The Cascada, Buick's first convertible in 25 years, arrives in dealerships in the coming weeks. It features an athletic and sculptural beauty that delivers a distinctive profile, whether the top is up or down. Along with the perception-shifting Cascada, Buick showrooms will soon feature a redesigned LaCrosse sedan and the new Envision, a compact crossover. Both go on sale this summer.

2017 Buick LaCrosse First Drive

The 2017 Buick LaCrosse seems destined to never get the credit it deserves. It's bound to be dismissed as just another full-size sedan relic, ignored by those who habitually visit their Lexus dealer every few years for a new ES. This new LaCrosse will inevitably be overshadowed in the Buick showroom by SUVs and never fully appreciated by the majority of its buyers who simply want a big, comfy, and quiet car. That destiny would be a shame. The completely redesigned LaCrosse is now a legitimate luxury car, not because advertisements say it is, but for the way it drives, the way it looks, and the way it cossets you inside. The former is really the most impressive, since it's also the most surprising. During the LaCrosse press launch in Portland, Oregon, Buick boasted how comfortable and exceedingly quiet the car is, and indeed, it isolates road imperfections and allows for a pair of low talkers to converse in subdued tones. The big Buick sedan's low-effort steering will also satisfy the nice-and-easy tastes of most drivers. The best way to describe driving the LaCrosse is "unwaveringly pleasant." Yet, during that pleasant drive, road dips and mid-corner undulations don't make the comfort-tuned suspension bob and bound like its competitors might. Its body control and generally planted nature encourage speeds and confidence to creep ever so higher through successive sweeping corners on Oregon's densely forested Mist-Clatskanie Highway. Even that low-effort steering demonstrates precision, linearity, and just enough feedback to further spur on such a pace. This unexpected capability is best observed on cars equipped with the optional 20-inch wheels, which supplant the standard 18s and, more importantly, bring with them Continuous Damping Control (CDC) and GM's HiPer Strut front suspension, which is designed to quell torque steer and further improve cornering grip. You don't even have to engage CDC's firmer Sport mode to appreciate the LaCrosse's surprisingly sharp road manners. "We unleashed the engineers," chief engineer Jeffrey Yanssens said after our test drive. "I told them, 'I don't care how much it costs. I want you to know your system and I want your system to be the best it can be. What do you have to do to make that happen and what can I do to enable you to make that happen?'" Yanssens is honest and clearly proud of his team's work.