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Buick will cease using ‘Buick’ badge on vehicles from 2019

GM Authority recognized that the recently unveiled 2019 Buick Envision is missing something: a " Buick" badge on the left side of the tailgate. Every other vehicle the carmaker sells features that script, but not the new mid-sized crossover. When the site asked about the omission, "representatives recently told GM Authority that Buick will stop using the brand badge on the rear of its vehicles, starting with the 2019 model year." The only identifiers that will remain are the three-color Tri Shield logo and the model nameplate, i.e., "Envision" or " Regal." It's a bold game for a mass-market major automaker, though Audi, Hyundai and Volkswagen follow the same trend. Even Bugatti, Rolls-Royce, Bentley, and Aston Martin affix their brand names to their vehicles within company icons or on brake calipers, albeit in small fonts. The coming Continental will wear the word "Bentley" across its trunk, silverware the present Continental does without. Porsche allows customers to delete model designations, but it must be requested. At the other end of the spectrum, the Ford Mustang Bullitt wears zero badges, but the Bullitt is a special edition of a well known model that otherwise advertises its provenance everywhere. Buick plays in hard-fought segments where mass appeal overrules instantly-identifiable design daring. Those kinds of carmakers usually want to take every opportunity to advertise every sale. Remember the last Buick to go without a make badge? The terrifically handsome Buick Avista concept that wore only two Tri Shield logos and its model name on the decklid. Perhaps that gave Buick some ideas. If the carmaker plans to start putting out cars like the Avista, then this move makes perfect sense. Update: A commenter pointed out that Hyundai vehicles don't have "Hyundai" badges, only the "Flying H." We've thought of some other brands/models, too. So Buick has mass-market company. Related Video:

2025 Buick Enclave revealed with new looks, technology

The 2025 Buick Enclave has been revealed, and as expected it combines Buick's current corporate styling with the new-generation three-row SUV platform shared with the Chevy Traverse and GMC Acadia. It also gets plenty of standard features and technology, along with the first Buick implementation of Super Cruise. The design of the Enclave is much more boxy and upright than the extra-curvy model that precedes it. Even the wheel arches have been squared-up. It's coupled with the shark-nose front fascia taken from the Wildcat concept that has adorned every other vehicle in Buick's lineup. The whole thing is slightly larger than before, too, though Buick didn't specify by how much. And as is the case with most Buicks, there's a base Preferred model, as well as Sport Touring (ST) and Avenir trims that receive appearance tweaks in addition to different feature sets. The ST adopts black trim, including in the grille, whereas the Avenir uses bright metal trim and body color wheel arches, plus larger 22-inch wheels (Preferred and ST have 20-inch wheels). The interior is the biggest upgrade by far, though. Immediately obvious is the standard 30-inch combination instrument and infotainment display. It has a curvy, inverted trapezoid shape that has a slight retro-futurism vibe. It sits atop a low, wide and gently curved dashboard, one with a small set of physical short-cut buttons above the center air vents. A "floating" center console rises to meet the dash, though stops short of connecting to it. Adjustable ambient lighting is standard in here, along with power, heated seats, wireless device charging, wireless Apple CarPlay and Android Auto, plus a 12-speaker Bose sound system. Avenir upgrades the sound system to 16 speakers, adds a panoramic sunroof, front seat ventilation and massage function, rear seat heating and a head-up display. Mechanically, the Enclave is basically the same as the Traverse and Acadia. It uses the new platform and also gets the turbocharged 2.5-liter four-cylinder as the sole engine option. In the Enclave, it makes 328 horsepower and 326 pound-feet of torque, the same as the GMC, and a tad more than the Chevy. An eight-speed automatic is the only transmission offering, though both front- and all-wheel drive are available. Towing capacity is again mirrored at 5,000 pounds, and Super Cruise is available, making Enclave the first Buick with the hands-free driving assist system.

New Buick Envision model spotted in China, expected here this year

At GM Capital Markets Day in February, GM North America president Barry Engle said the U.S. market can expect "updated models of Chevrolet Equinox and Traverse, Buick Envision and Enclave, as well as GMC Terrain." We've seen the Equinox and Traverse, and although we weren't aware, we've seen the Envision. Buick showed an EV crossover concept in 2018 called the Enspire, and it was thought to preview an eventual production model called the Enspire that's been spotted in various places testing under heavy camouflage in the U.S. GM, in fact, applied to trademark the Enspire name twice in the U.S. The model's final production form got an early reveal in China thanks to the Ministry of Industry and Information Technology, and according to GM Authority, a branding redirection has led to the crossover being called the Envision. Assuming this is the model that comes to the U.S., it will share dealer space with the current Envision imported from China. Motor1 writes that Chinese site Auto Home alleges the name Envision S will distinguish the new product, and the tailgate in the low-res photo plausibly shows an S after the model name. That doesn't mean it would get the S suffix here, though. It's not clear if the coming crossover grows in size compared to the standard Envision the way the Encore GX expanded a touch over the Encore. The marquee difference will be that the new Envision is more luxurious in looks, equipment, and features. There are few details, but it's thought the Envision S sits on the same E2 platform as the Cadillac XT4, and will use the same 2.0-liter turbocharged four-cylinder in the Cadillac paired with the automaker's nine-speed automatic. In the XT4, that mill produces 237 horsepower and 258 pound-feet of torque, but across all its applications in the GM stable it makes anywhere from 230 to 237 hp.    What we can see is that the new CUV takes the Envision name in a more dynamic direction, starting with a trim upper front fascia that puts narrow headlights astride a wide grille clearly derived from the concept, the lower front fascia with chrome-lined outer intakes that recall the Aston Martin DBX. A diffuser-looking silver trim piece in front is mirrored in back. A sloping roof helps create the slim profile, leading to a trim backlight, thin taillights, and strong horizontals on the bumper that emphasize width.