Tan, Some Rust, Air May Need Fluids But Does Blow, Rear Window Def Not Working on 2040-cars

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Buick prepares Super Bowl ad blitz to introduce Cascada

Super Bowl 50 will kick off on February 7, and Buick will use the big game's massive audience to get the word out about the new Cascada convertible. The the broadcast spot will be paired with a humorous digital campaign to advertise the convertible online. Buick hasn't released the 30-second Super Bowl commercial yet, but a teaser image shows that it stars New York Giants wide receiver Odell Beckham, Jr. and actress Emily Ratajkowski, known for roles in the films Gone Girl and Entourage. The ad is part of the "Experience the New Buick" campaign, which aims to position the brand to appeal to a younger demographic. The brand also has Ellie Kemper, the star of Netflix's hilarious Unbreakable Kimmy Schmidt and Erin on The Office, to sell the Cascada, Regal, Encore, and Enclave in a new online campaign. She plays an exaggerated version of herself and flirts with a guy who thinks Kemper owns Buick's new convertible. The spot tries to capitalize on the quirky charm of the actor's Kimmy Schmidt character. Buick will cut the longer clip (below) into vignettes for ads on sites like YouTube. Buick spokesperson Crystal Wilson told Autoblog that viewers' reactions to Kemper's commercial have been "totally positive" so far. First-Ever Buick Super Bowl Ad Features Odell Beckham Jr. and Emily Ratajkowski Latest "Experience the New Buick" ad spotlights new Cascada convertible 2016-01-26 DETROIT – Buick's first-ever Super Bowl ad will bring the brand's award-winning "Experience the New Buick" campaign to the biggest night in TV advertising. The campaign launched in 2014 and challenges consumers' false perceptions of the brand. The 30-second spot, scheduled to air during Super Bowl 50, features Buick's all-new Cascada luxury convertible and stars New York Giants wide receiver Odell Beckham Jr. and actress/model Emily Ratajkowski. The spot will be the first new Buick commercial to air in 2016, a year where the brand will launch three new products. The Cascada, Buick's first convertible in 25 years, arrives in dealerships in the coming weeks. It features an athletic and sculptural beauty that delivers a distinctive profile, whether the top is up or down. Along with the perception-shifting Cascada, Buick showrooms will soon feature a redesigned LaCrosse sedan and the new Envision, a compact crossover. Both go on sale this summer.

Junkyard Gem: 1956 Buick Special 4-Door Sedan

Buick was flying high in the middle 1950s, with an all-time sales record of nearly 800,000 cars sold for the 1955 model year alone. Buick stood proud in third place for new-car sales in the United States for 1955 and 1956, behind only Chevrolet and Ford. At this time, both Oldsmobile and Buick built cars on the GM B Platform, with the Buick being the swankier and more prestigious of the two. Here's one of those Buicks, found in a Denver self-service boneyard recently. The list price of this car was $2,416, or about $27,505 in 2023 dollars. Located one step down on the GM Ladder of Success, the 1956 Olds 88 sedan started at $2,226 ($25,342 now). The Oldsmobile had a 324-cubic-inch (5.3-liter) Rocket V8 rated at 230 horsepower, which was serious stuff for 1956. This 322-cubic-inch Buick Nailhead V8 made ten fewer horses for 1956, but it would be bored and stroked out to 364 cubes for 1957 (and was all about land-yacht torque, in any case). A three-on-the-tree manual transmission was standard equipment on the 1956 Buick Special, but this one has the $204 Dynaflow automatic transmission ($2,332 in today's money). The Dynaflow usually gets called a two-speed, but it drove like more of a very inefficient (yet smooth) CVT that had two manually-selected ranges. This car spent too many decades outdoors to have any chance of a restoration. As often happens with cars stored in fields in rural Colorado, someone used this Buick for target practice. The bullet holes look like little VentiPorts. Does the '56 Buick go? Va-va-va-voom!

GM recalls 3.6 million vehicles for airbag-software problems

The Basics: General Motors is recalling 3.64 million vehicles across its lineup for an airbag-related issue. The recall covers the 2014-2015 Buick LaCrosse, Chevrolet SS, and Spark EV; 2014-2017 Chevrolet Corvette, Trax, Caprice PPV, Silverado 1500, Buick Encore, and GMC Sierra 1500; and 2015-2017 Chevrolet Tahoe, Suburban, Silverado HD, GMC Yukon, Yukon XL, Sierra HD, Cadillac Escalade, and Escalade ESV. The Problem: Affected vehicles have a sensing and diagnostic module that controls the airbags and seat-belt pretensioners. The software it uses has a defect that can prompt the module to run a diagnostic test under specific driving conditions, which will also deactivate the front airbags and pretensioners. This means that it would be possible for those safety systems to not activate in a crash, potentially leading to injury or death. Injuries/Deaths: General Motors began an investigation that led to the recall after a 2014 Silverado was involved in a crash in which the airbags did not deploy. No information was given as to injuries or deaths. The Fix: Owners can bring their vehicles to a local General Motors dealer where a software update will be installed to fix the issue. The fix will be free of charge. If you own one: General Motors will contact owners of affected cars, and owners can check whether their vehicles are affected by visiting entering their vehicle identification numbers at either the GM Owner Center website or the NHTSA website. Owners can then schedule a time to have the update installed. Related Video: