Buick: Lesabre Limited on 2040-cars

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Is Buick America's most daring mainstream car brand?

Considering Buick as an adventurous automaker seems a little odd at first thought. But with little fanfare over the last several years, the marque is transforming itself from a brand often associated with elderly drivers to a nameplate willing to take chances in niche segments. The gamble is already paying off with 2014 sales up 11.4 percent in the US to 228,963 cars. Given recent product launches, this experimentation is only likely to continue. The key to the transformation at Buick is its willingness to explore the so-called white space, according to Automotive News; the term refers to niches in the market without rivals as a challenge. In addition, the brand's position in the near-luxury space means that its products are cross-shopped by a large swath of customers. Without having a specific competitor, Buick has more room to experiment within its segment. "Designers love designing Buicks because it's not a paint-by-numbers brand," said Andrew Smith, director of design at Buick and Cadillac, to Automotive News. The company's strategy of going where others haven't is best exemplified by the Encore. The subcompact, luxury crossover came to market early, and Buick found serious success with it. The tiny CUV was the automaker's fastest growing model last year with a 53 percent gain and 48,892 units sold. With the test a triumph, the Encore recently got a sibling in the US in the form of the Chevrolet Trax. The upcoming Cascada is taking a similar approach. The non-sporty convertible segment is practically empty in the US, and this slightly redesigned product from Opel has the opportunity to become a leader in its niche. Of course, Buick's biggest recent surprise was the Avenir concept at the 2015 Detroit Auto Show. The car's swooping shape and use of materials earned it two EyesOn Design Awards against some tough competition. While the company's intentions for this flagship sedan aren't entirely clear yet, the vehicle does "test some of the future design language that will come on the next generation of Buicks," according to brand boss Duncan Aldred to Automotive News, which is definitely something to look forward to. Featured Gallery Buick Avenir Concept: Detroit 2015 View 12 Photos Related Gallery Buick Avenir Concept View 23 Photos News Source: Automotive News - sub. req.Image Credit: Live photos copyright 2015 Drew Phillips / AOL Design/Style Buick Convertible Crossover Luxury buick encore buick cascada buick avenir

Buick Adam a reality after all... but only in China

General Motors may have parred down its brand portfolio, but it still has more under its umbrella than most. That's why, while a company like Ford might market the same vehicle under its own name in markets around the world, GM uses different brands in different markets. But no two are aligned quite as closely as Opel in Europe and Buick in the United States and China.
What we know here as the Buick Regal is sold overseas as the Opel Insignia. Our Encore is their Mokka. Verano? Astra sedan. But one thing we don't get here is the Opel Adam. The diminutive city car is GM's take on the Mini Cooper, Fiat 500, Citroën DS3 et al. Launched at the 2012 Paris Motor Show, the Opel Adam is named after the company's founder (like an ironic thumbing of the nose to the Ferrari Enzo). But while it's sold, like most Opels, in the UK as a Vauxhall, the prospect of it porting over to Buick seems slim to none. Right?
Sorta. While the Adam isn't likely to come Stateside, the latest reports (as yet unconfirmed by GM) suggest that The General is planning to sell the Adam in China where the Buick brand is also a strong seller. Local production could ensue, with prices targeting the Fiat 500 and engines - according to CarNewsChina.com - to include inline-fours displacing 1.2 and 1.4 liters with 69 and 100 horsepower, respectively.

1969 Buick Riviera is latest Hot Wheels Legends finalist

The Hot Wheels Legends Tour traveled to Southern California, one of the bastions of car culture in the United States, to find the next custom-built car that it will add to its catalog of scale models. The winner of the latest stop is a 1969 Buick Riviera turned into a head-turning lowrider. Owned by Mario and Nora Zamudio of Los Angeles, the big coupe is finished in a color called Pagan Gold and fitted with bright wire wheels. The husband-and-wife team spent four years working nights and weekends to build the Riviera. They removed the exterior trim pieces to achieve a cleaner look, spent a considerable amount of time detailing the engine bay and fitted a hydraulic suspension system. The interior received the custom treatment as well. Pagan Gold accents on the dashboard complement the exterior, there's an aftermarket steering wheel with three bright spokes, and the beige and brown upholstery finishes to the look. Readers familiar with Riviera models from the 1960s will notice that some of the switches aren't original; they're used to control the hydraulic suspension. Power for this Riviera comes from the original 430-cubic-inch (7.0-liter) V8, which was rated at 360 horsepower and 475 pound-feet of torque in 1969. It spins the rear wheels via a three-speed automatic transmission, and we bet it sounds excellent. One Buggy Mud Muncher Raptor View 13 Photos This eye-catching Riviera will move on to the semifinal round this fall, where it will compete against previous winners for the chance to get scaled down into a Hot Wheels model. The list of past winners is stunningly diverse: it includes a Volvo-powered 1968 Volkswagen Beetle, a kei truck turned into a monster truck, and a 1973 Toyota Celica powered by a General Motors-sourced V8 and nicknamed Tokyo Trans Am. Related Video: Buick Wildcat EV Concept Walkaround