2004 Buick Lesabre Limited on 2040-cars

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Buick will cease using ‘Buick’ badge on vehicles from 2019

GM Authority recognized that the recently unveiled 2019 Buick Envision is missing something: a " Buick" badge on the left side of the tailgate. Every other vehicle the carmaker sells features that script, but not the new mid-sized crossover. When the site asked about the omission, "representatives recently told GM Authority that Buick will stop using the brand badge on the rear of its vehicles, starting with the 2019 model year." The only identifiers that will remain are the three-color Tri Shield logo and the model nameplate, i.e., "Envision" or " Regal." It's a bold game for a mass-market major automaker, though Audi, Hyundai and Volkswagen follow the same trend. Even Bugatti, Rolls-Royce, Bentley, and Aston Martin affix their brand names to their vehicles within company icons or on brake calipers, albeit in small fonts. The coming Continental will wear the word "Bentley" across its trunk, silverware the present Continental does without. Porsche allows customers to delete model designations, but it must be requested. At the other end of the spectrum, the Ford Mustang Bullitt wears zero badges, but the Bullitt is a special edition of a well known model that otherwise advertises its provenance everywhere. Buick plays in hard-fought segments where mass appeal overrules instantly-identifiable design daring. Those kinds of carmakers usually want to take every opportunity to advertise every sale. Remember the last Buick to go without a make badge? The terrifically handsome Buick Avista concept that wore only two Tri Shield logos and its model name on the decklid. Perhaps that gave Buick some ideas. If the carmaker plans to start putting out cars like the Avista, then this move makes perfect sense. Update: A commenter pointed out that Hyundai vehicles don't have "Hyundai" badges, only the "Flying H." We've thought of some other brands/models, too. So Buick has mass-market company. Related Video:

Junkyard Gem: 1978 Buick Skylark Sedan

Around the time that OPEC shut off the oil taps, The General realized that it was time to sell more small cars from GM divisions not previously known for such machines. The logical candidate for this project was the Chevrolet Nova, a rear-wheel-drive compact that shared much of its chassis design with the Chevrolet Camaro and Pontiac Firebird. The Nova-based Pontiac Ventura came out in the 1971 model year, and the Buick and Oldsmobile Divisions began producing their own badge-engineered Nova siblings for 1973 (Cadillac was late to the party, but eventually created the Nova-based Seville for 1976). At first, the Buickized Nova got Apollo badges, but the better-known Skylark name was applied to these cars for the 1975 through 1979 model years. Today's Junkyard Gem is one of those Nova-based Skylarks, found in a Denver self-serve yard. From the 1964 through 1972 model years, the Skylark lived on the A-Body chassis and was sibling to the Chevrolet Chevelle/Malibu, Pontiac LeMans/Tempest/GTO, and Oldsmobile Cutlass/442. After the 1975-1979 rear-wheel-drive X-Body phase, the Skylark name then went onto the unrelated front-wheel-dive X-Body chassis developed for the Chevrolet Citation. It's a Nova, sure, but Buick made sure that it had a bit more swank than its Chevy counterpart. Checked seat fabric with big square buttons! The base engine in the '78 Skylark was the 3.8-liter Buick V6, rated at 110 horsepower. GM had invested in a new crankshaft design for this engine the year before, so it no longer had the "odd-fire" cut-down V8 crankshaft that shook the fillings out of so many drivers' teeth in earlier years. An assortment of low-compression V8s from Oldsmobile, Chevrolet, Pontiac, and Buick were available as optional equipment as well, eventually leading to the "Chevymobile" lawsuits of a few years later. The base transmission in this car was a three-speed manual (I'm not sure if you could still get a three-on-the-tree column-shift manual Skylark in 1978, but a three-on-the-floor manual was available for sure). The very last three-on-the-tree car Americans could buy was the '79 Nova and its Olds Omega/Pontiac Phoenix siblings, while the final three-on-the-floor cars were the '81 Malibu and siblings. This car has the optional three-speed automatic.

Next-gen LaCrosse, Cascada convertible coming to Buick showrooms in 2016

It's difficult to overstate how significant the post-bankruptcy years have been for General Motors' Buick brand. Arguably the most improved American automaker, Buick has rounded out its range with an excellent compact in the Verano, a well-balanced midsizer in the Regal and a segment-busting mini-CUV, with the Encore.
Seeking to keep that momentum going, the next several years will see the brand address a trio of its most obvious issues. First and foremost will be a replacement for the aging LaCrosse, a vehicle whose only bit of attention since its 2009 debut was a very light refresh in 2013.
According to Automotive News, we should expect the next-generation LaCrosse to arrive late next year or early in 2016, as a 2016 model. AN expects big design changes, as Buick attempts to further the LaCrosse from its popular platform-mate, the Chevrolet Impala. The changes won't be so radical, though, as to do away with its front-drive architecture, as the latest version of the Epsilon platform will underpin the next LaCrosse. The 3.6-liter V6 is likely to carry on, although a smaller, budget-minded offering is also extremely likely (we'll eat our hat if it's not the 2.0-liter, turbocharged four-cylinder from the Regal, Verano and Cadillac CTS et al.).