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GM applies for 'Enspire' trademark for the second time

When we wrote about the Buick Enspire concept debut in China earlier this year, we said "we wouldn't be surprised to see either an all-new crossover, or a redesigned current model, sporting the designs seen on this concept." Now it appears General Motors might be planning to go with Option A. GM Authority discovered a trademark application for the name "Enspire," to be applied to "Automobiles, excluding motor homes." This is the second time GM filed for the name, the first being in 2015. As always, applications don't mean certainties. However, we know Buick has a range of new models in development, it's losing the LaCrosse sedan and its crossovers sell quite well. If there's to be a new vehicle called Enspire, it shouldn't be hard to guess what kind it would be. GMA's previous investigations picked up clues that there'll be two new Buick crossovers, one about the size of the China-sourced Envision and sitting on the E2 platform that supports the Cadillac XT4, Chevrolet Malibu, and Buick Regal. Based on data in an IHS Automotive document, the site said the putative Enspire's platform code is E2UB, the U for utility vehicle, the B for Buick. The other crossover would sit above an Envision, below the Enclave, on the short-wheelbase C1 platform employed by the Cadillac XT5. We can probably take the Enspire concept's design cues as a preview of the future, if not its electric drivetrain. Designers carved the wide, formidable stance with curved and elongated versions of traditional Buick brand cues, such as the grille crossbar stretching into the headlights. A futuristic, art-filled and screen-heavy interior contrasts with genuine wood, and is probably best not to look at because Buick couldn't bring anything like it to production. The electric drivetrain included a 550-horsepower electric motor and enough battery to power a 370-mile range. Those figures seem a little outlandish given the potential price tag and the Buick badge. Besides, GM has other plans for a dedicated EV powertrain in development that should bow around 2021, and a Buick EV based on the Chevrolet Bolt's BEV II architecture. As such, a conventional powertrain seems more likely for an Enspire crossover, at least initially. The same IHS Automotive document said the E2UB vehicle would go into production in Shanghai in late 2019.

News anchor swaps his Roadmaster for a custom Buick Enclave Woody

Dennis House, self-proclaimed car buff and Connecticut news anchor, thinks that with the impending launch of the Jeep Grand Wagoneer, woodies will make their grand return to the car scene in modern fashion. House wanted to get ahead of the potential trend and decided to create a one-of-one woody wrap for his Buick Enclave. On the rear quarter panel of the custom SUV, an aftermarket badge reads "Enclave Estate Wagon." It's a direct call back to one of the vehicles that has inspired House's love of wood-paneled family haulers, the Buick Roadmaster Estate Wagon. House owns two Roadmasters, a black 1996 model and a 1995 woody. In making room for the Enclave, House has decided to sell the '96, which looks spotless and only has a bit more than 71,000 miles on the clock. According to GM Authority, who spotted House's Enclave, the look was achieved with a vinyl wrap. After exploring the idea of a first-gen Enclave woody or a Regal TourX woody, House decided the application worked best on a current Enclave. The mock-ups were done on the computer, and Scranton Cadillac Buick GMC completed the work. The wrap starts just beneath the headlights and wraps around the entire vehicle. Furthering the theme, House took a photo of the woody with a surfboard. For now, the woody look is not a factory option, but House hopes General Motors takes notice and considers offering the choice on future models. If not, just take your ride to Scranton Motors, and they could probably help you out.            View this post on Instagram                   What a cool new 2019 Buick Enclave for CT’s own Dennis House! We couldnÂ’t be happier to have you as a part of the Scranton Motors family!! #scranton_cadillacbuickgmc #scrantonmotors #dennishousetv #carbuyingshouldbeeasy #buick #buickenclave #2019buickenclave #woodpanelingforthewin A post shared by Scranton Cadillac/Buick/GMC (@scranton_cadillacbuickgmc) on Apr 19, 2019 at 10:18am PDT

Why Buick's future lies in China

Back in the last half of 2008 and into 2009, when General Motors was looking at too much capacity for too few customers, when it was running out of money and needing to go to the governments of the US and Canada and to the UAW for financial support, its management team was pretty much instructed by the feds to focus resources on what would create the best likelihood for a return on the investments and guarantees that it was getting. Things needed to be cut, and not just the corporate air fleet. This led to the elimination of Saturn, Hummer and Pontiac and the sale of Saab to Spyker. What remained of GM's North American brand portfolio was Chevrolet, Buick, Cadillac, and GMC. (Oldsmobile had been shuttered in 2004.) There were a variety of opinions regarding which brands GM should keep/lose during the midst of the Great Recession. Some thought GMC should be axed, but then it was pointed out that GMC essentially produced high-content Chevys, which resulted in fantastic transaction costs. Lots of money in the back of those pickups. Others thought Buick should be eliminated. The rationale was: Chevy was the mass-market brand, Cadillac was the luxury brand, and GMC helped leverage the company's investment in trucks. (Yes, even back then the F-Series was winning the pickup sales race, so it was always a matter of adding Silverado and Sierra sales to show that GM was solidly in the game.) So what was Buick? Better than Chevy but not as good as a Cadillac? Somehow that doesn't seem to be a particularly aspirational position to hold. But Buick's identity didn't need to be worked out in 2008-09 because there was a single compelling reason to keep it: China. According to official GM history, Pu Yi, the last emperor of China, Dr. Sun Yat-sen, the first provisional president of China, and Zhou Enlai, a Chinese premier, "Either owned, drove or were driven in Buick automobiles." What's more: "According to statistics from the Shanghai government, in 1930 one out of every six cars on the city's roads was a Buick." Which is to say that Buick got to China early and has a major presence in that market. When the Regal Sportback and Regal TourX were being unveiled at the GM Design Dome the first week of April, Duncan Aldred, vice president of Global Buick, gave a briefing of Buick's place on the automotive landscape.