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Junkyard Gem: 2000 Buick Regal GSE

Except for a break from 2005 through 2010, and an indefinite break after this year, The General has been selling the Buick Regal since the 1973 model year. From 1988 to 2005, the Regal rode on the same GM W-Body front-wheel-drive platform as the Chevy Impala and Pontiac Grand Prix, and some of the more interesting W Regals came with ever-hairier versions of GM's supercharged Buick V6 engine. These Eaton-blown Regals were big, comfortable and quick, but they've nearly disappeared from roads by now. I found this 2000 GSE, the kingliest Regal of that year, in a Colorado self-service yard last month. Some junkyard shopper had already grabbed the Eaton M90 blower from this car by the time I got here, because everyone wants a blower or nine stashed in the garage (I have five at the moment). If you're looking to junkyard-supercharge your AMC Pacer wagon race car and use a Soviet truck carburetor for fuel delivery, the Eaton M90 is about the easiest to remove from the junkyard and the easiest to rig up on the car. This engine made 240 horsepower when new, giving the Regal GSE quarter-mile times below the 15-second mark. The price of the 2000 Regal GSE started at $25,300, or about $38,640 in 2020 dollars. You could get the same engine engine and chassis with the Pontiac Grand Prix GTP sedan for $24,610, giving you near-identical performance and a sportier (but less dignified) look. Buick didn't bother making a manual transmission available in any North American W-Body Regal after the 1993 model year. This reduced the fun level in these cars, but probably spared owners a lot of broken axles, CV joints, and hubs. This car has the optional Monsoon speaker system, also found in some Volkswagens of the same era. Apparently Monsoon systems for home computers were all the rage during the early 2000s. Did the Oshawa plant lift that "One grade only and that the best" slogan from the Canadian Corps in Passchendaele in '17? It sounds like a Commonwealth slogan of an earlier era. This car looks pretty good inside and out, but most Colorado buyers seeking a powerful used four-door these days seek out trucks. It doesn't take much of a mechanical problem (or accumulation of parking tickets) to doom a car like today's Junkyard Gem. So many features!

Buick, GMC making OnStar Connected Services standard

The thing about the future is that so long as you're alive, you're going to get there whether you like it or not. Thanks to over-the-air connections essentially being a compulsory part of EV ownership and an increasingly important — and profitable — component of ICE ownership, it's easiest for automakers to install full-featured Internet connections in every vehicle. GM has taken the first step, a report in GM Authority saying that as of June 2, all Buick and GMC models are sold with the Onstar Connected Services plan good for three years. The OnStar site shows the Connected Vehicle tier that comes with a Wi-Fi hotspot costs $24.99 per month, which would be $900 minus a few pennies for three years. At the top end is OnStar Premium that runs about $1,800 for three years. Both include Connected Services features, yet GMA reports that depending on the vehicles, OnStar Connected Services will cost between $905 and $1,675. Only the GMC Hummer EV Edition 1 is excluded for now. GM confirmed the change to GM Authority, saying, "This offering provides our owners with a full suite of OnStar and Connected Services for three years, providing them with more time to enjoy services such as remote key fob, Wi-Fi data and OnStar safety services. By including this plan as standard equipment on the vehicle, it provides more customer value and a more seamless onboarding experience." Three trims of the GMC Sierra 1500 and two trims of the GMC Yukon and Yukon XL come in at the low end, OnStar adding $905 to their MSRPs. Almost every other vehicle gets hit with a $1,500 charge. The GMC Sierra HD Pro is the only model to charge $1,675 for it, which GMA breaks out as a "$1,500 3-year subscription and $175 OnStar & GMC Connected Services Capability." This brings up the question of the price differences; we can't tell if there's a difference in feature content between the price tiers, or why the Sierra HD gets the extra $175 fee. The automaker told GMA the upcharge will be folded into the MSRP. On the configurator for the Sierra 1500 SLE, for instance, the dialog box for three years of OnStar at $1,500 is automatically checked and can't be unchecked. The Buick configurators we tried don't mention OnStar.

Buick prepares Super Bowl ad blitz to introduce Cascada

Super Bowl 50 will kick off on February 7, and Buick will use the big game's massive audience to get the word out about the new Cascada convertible. The the broadcast spot will be paired with a humorous digital campaign to advertise the convertible online. Buick hasn't released the 30-second Super Bowl commercial yet, but a teaser image shows that it stars New York Giants wide receiver Odell Beckham, Jr. and actress Emily Ratajkowski, known for roles in the films Gone Girl and Entourage. The ad is part of the "Experience the New Buick" campaign, which aims to position the brand to appeal to a younger demographic. The brand also has Ellie Kemper, the star of Netflix's hilarious Unbreakable Kimmy Schmidt and Erin on The Office, to sell the Cascada, Regal, Encore, and Enclave in a new online campaign. She plays an exaggerated version of herself and flirts with a guy who thinks Kemper owns Buick's new convertible. The spot tries to capitalize on the quirky charm of the actor's Kimmy Schmidt character. Buick will cut the longer clip (below) into vignettes for ads on sites like YouTube. Buick spokesperson Crystal Wilson told Autoblog that viewers' reactions to Kemper's commercial have been "totally positive" so far. First-Ever Buick Super Bowl Ad Features Odell Beckham Jr. and Emily Ratajkowski Latest "Experience the New Buick" ad spotlights new Cascada convertible 2016-01-26 DETROIT – Buick's first-ever Super Bowl ad will bring the brand's award-winning "Experience the New Buick" campaign to the biggest night in TV advertising. The campaign launched in 2014 and challenges consumers' false perceptions of the brand. The 30-second spot, scheduled to air during Super Bowl 50, features Buick's all-new Cascada luxury convertible and stars New York Giants wide receiver Odell Beckham Jr. and actress/model Emily Ratajkowski. The spot will be the first new Buick commercial to air in 2016, a year where the brand will launch three new products. The Cascada, Buick's first convertible in 25 years, arrives in dealerships in the coming weeks. It features an athletic and sculptural beauty that delivers a distinctive profile, whether the top is up or down. Along with the perception-shifting Cascada, Buick showrooms will soon feature a redesigned LaCrosse sedan and the new Envision, a compact crossover. Both go on sale this summer.