4dr Sedan Leather Fwd New Automatic Gasoline 3.6l V6 Cyl White Frost Tricoat on 2040-cars

Auto blog

Buick Envision interior just as nice as its exterior

GM China loosed more photos of the all-new 2021 Buick Envision, this time of the interior. We are happy to report that the cabin design is just as pleasing to the eye as the exterior. When the 2021 model shows up for the reunion with its earlier model-year siblings, no one will recognize it. The modestly dated interior of the current crossover with its too-small infotainment screen and Rorschach-blot button placement is all gone. The gaudy curves and textures on the current instrument panel give way to a simple, split-level, bi-color form. What's more, the IP subtly carves out distinct driver and passenger spaces, a design trait normally reserved for sports cars. When Buick and GMC design boss Helen Emsley said the coming Envision would possess "striking styling designed to combine the expressiveness of a car with the practicality of an SUV,” she wasn't lying. The new steering wheel picks up more substantial spokes decorated with linear buttons instead of the circular pads, and its center cap is wider and no longer reminiscent of an alien face. The dash's dark portion up top houses a 10-inch infotainment screen canted at an 18-degree angle for the driver's ease-of-use. Air vents accentuate the break between the top and bottom of the instrument panel. Beneath the center vents, in the cabin-colored portion of the dash, are a slick set of climate controls. The pushbutton gear selectors along the left side of the center tunnel come from the China-market Enclave. And even the cupholders are handsome. The Envision Avenir gets a few exterior changes like a mesh grille and nicer wheels to set itself apart, the interior wearing Ivory White and Jazz Black hues and diamond-stitched seats. We might prefer the interior with peanut-butter brown and black even more. And suddenly, the Cadillac XT4 could have a problem; the Buick and the Cadillac share the E2 platform, but one of them — in photos, at least — is incontestably more fetching. As for tech, expect Android Auto and Apple CarPlay standard, and driver safety features such as automatic emergency braking with pedestrian detection, lane-keep assist, and the automaker's safety alert seat. Regular conveniences will include space for five, nearly two dozen storage cubbies, and an available giant panoramic moonroof. The only engine we've heard tell of so far is a 2.0-liter turbocharged unit, expected to be a carryover mill with 252 horsepower and 295 pound-feet of torque.

Buick boss shuts down idea of importing Opel Adam

Anyone hoping for Buick to sell small city cars in America, you're not going to like this story. Buick boss Duncan Aldred has effectively ruled out importing the stylish Opel Adam city car for US drivers. Yep, this is us being bummed. Admittedly, the business case for Adam is not as strong as it used to be. Gas is cheap and consumers have fallen back in love with the idea of high-riding crossovers instead of efficient cars. That's why Buick sold twice as many teeny, tiny Encore CUVs in 2015 as it did its smallest car, the Verano. With that in mind, slotting in another car, let alone one below the Verano, isn't a great idea. Of course, Aldred didn't come out and say as much, even though he campaigned for a US-market Adam in the past. "I very much did feel when I came over that that could really help accelerate the Buick brand story," the executive told Automotive News at last week's New York Auto Show. "I don't see that as much. Whether the market shifted or the fashion nature of those cars has changed, I don't know. But I wouldn't be looking for a small, B-segment car today." That, friends, is a real bummer. Adding a car like the Adam, even in a small, captive-import capacity would add a real dose of fun to Buick showrooms and (we're guessing) would bring in younger foot traffic. Related Video:

Buick prepares Super Bowl ad blitz to introduce Cascada

Super Bowl 50 will kick off on February 7, and Buick will use the big game's massive audience to get the word out about the new Cascada convertible. The the broadcast spot will be paired with a humorous digital campaign to advertise the convertible online. Buick hasn't released the 30-second Super Bowl commercial yet, but a teaser image shows that it stars New York Giants wide receiver Odell Beckham, Jr. and actress Emily Ratajkowski, known for roles in the films Gone Girl and Entourage. The ad is part of the "Experience the New Buick" campaign, which aims to position the brand to appeal to a younger demographic. The brand also has Ellie Kemper, the star of Netflix's hilarious Unbreakable Kimmy Schmidt and Erin on The Office, to sell the Cascada, Regal, Encore, and Enclave in a new online campaign. She plays an exaggerated version of herself and flirts with a guy who thinks Kemper owns Buick's new convertible. The spot tries to capitalize on the quirky charm of the actor's Kimmy Schmidt character. Buick will cut the longer clip (below) into vignettes for ads on sites like YouTube. Buick spokesperson Crystal Wilson told Autoblog that viewers' reactions to Kemper's commercial have been "totally positive" so far. First-Ever Buick Super Bowl Ad Features Odell Beckham Jr. and Emily Ratajkowski Latest "Experience the New Buick" ad spotlights new Cascada convertible 2016-01-26 DETROIT – Buick's first-ever Super Bowl ad will bring the brand's award-winning "Experience the New Buick" campaign to the biggest night in TV advertising. The campaign launched in 2014 and challenges consumers' false perceptions of the brand. The 30-second spot, scheduled to air during Super Bowl 50, features Buick's all-new Cascada luxury convertible and stars New York Giants wide receiver Odell Beckham Jr. and actress/model Emily Ratajkowski. The spot will be the first new Buick commercial to air in 2016, a year where the brand will launch three new products. The Cascada, Buick's first convertible in 25 years, arrives in dealerships in the coming weeks. It features an athletic and sculptural beauty that delivers a distinctive profile, whether the top is up or down. Along with the perception-shifting Cascada, Buick showrooms will soon feature a redesigned LaCrosse sedan and the new Envision, a compact crossover. Both go on sale this summer.