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General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")

GM announces 3 new recalls affecting 1.7M vehicles in North America [w/video]

Still embroiled in the ongoing ignition switch recall, General Motors announced today three more discrete recalls, affecting a grand total of 1,546,900 vehicles in the US. The Detroit News reports that some 1.7 million vehicles are affected overall in North America. The first and largest of the trio of new recalls concerns some 1.18-million Buick Enclave and GMC Acadia crossovers from the 2008-2013 model years, Chevrolet Traverse from 2009-2013 (pictured above) and Saturn Outlook vehicles from 2008-2010. All of the crossover utilities may have an issue with the wiring harness for their seat-mounted side airbags. Apparently, the vehicles are equipped with a Service Air Bag warning light that, if ignored, "will eventually result in the non-deployment of the side impact restraints." Those restraints include the side airbags, a front-center airbag if the vehicle is so equipped and seatbelt pretensioners. Dealers of affected vehicles will be instructed to remove driver and passenger side airbag wiring harness connectors, and then "splice and solder the wires together." The second recall affects 303,000 Chevrolet Express (pictured right) and GMC Savana vans from model years 2009-2014, and with gross vehicle weights under 10,000 pounds. Said vehicles do not comply with a head impact requirement for unrestrained occupants, and will need a reworking of the instrument panel material to be sent back on the road. It doesn't sound as though there's a quick fix for this one, as the GM press release states: "Unsold vehicles have been placed on a stop delivery until development of the solution has been completed and parts are available." Finally, the third recall affects 63,900 Cadillac XTS luxury sedans from model years 2013 and 2014. A brake booster pump may be susceptible to corrosion by way of the relay, potentially causing and electrical short, overheating, melting of plastic components and even engine fires. GM says it is aware of two engine fires in unsold XTS models and two cases of melted parts. Repairs for the issues affecting the XTS have not not mentioned by GM in the release. The Detroit News is also reporting that along with news of the triple-recall, GM is taking a $300-million credit to help pay for the repair costs, and to deal with the ongoing costs associated with the ignition switch recall. In an attempt to explain just what GM has been doing in the face of these very serious issues, newly minted CEO Mary Barra has addressed the issues in a new video.

Junkyard Gem: 1988 Buick LeSabre Custom Sedan

The General's Buick Division began selling LeSabres for the 1959 model year, when it greeted the world with a cat-eyed face and razor-sharp tailfins, and the LeSabre rolled on the full-sized, rear-wheel-drive B Platform (best-known for underpinning the Chevrolet Impala and Caprice) all the way through 1985. For 1986, the LeSabre went to the front-wheel-drive H Platform, shedding a few hundred pounds and a half-foot of wheelbase, yet gaining interior room in the process. After that, every LeSabre ever made had a V6 engine driving the front wheels, all the way to the end in 2005. Here's one of those early H-Body LeSabres, found in a Denver-area self-service yard in incredibly clean condition. Some Buicks and Oldsmobiles of the mid-to-late 1980s (the ones on brand-new platforms) had six-digit odometers, which is the reason I was able to see that a discarded '86 Olds Calais with crazy customizing touches had better than 360,000 miles on the clock. This car just barely squeezed past 100,000 miles … and that's a higher number than I expected to see after glancing at the body and interior. Just look at that upholstery! There are no rips, and the only stains appear to have occurred after arrival in the junkyard ecosystem. I think we're looking at a one-owner car that was given meticulous care and was driven only to (a nearby) church on Sundays. Though the HRC sticker and Autobot badge seem out of place on an original-owner Buick that rolled out of the showroom 34 years ago. Perhaps the car was handed down from Owner #1 to a grandchild. This is the most high-zoot radio Buick would sell you in a 1988 LeSabre, complete with Dolby, auto-reverse cassette player, and scan/seek modes on the radio. The price tag on this? 282 bucks, or about 720 inflation-shrunk frogskins today; not cheap, but necessary to do justice to the hit songs of the day. If you wanted a factory CD player in a new LeSabre, you had to wait another year or two. Pollard Brothers Motors is still around, on the other side of the Continental Divide from the Denver region. Power came from an EFI-equipped Buick 3.8-liter V6, rated at 150 horsepower. The only transmission available was a four-speed automatic. Except for some dents that almost certainly happened at the junkyard, the paint and body look gorgeous. Problem is, H-Body LeSabres don't have an enthusiast following, and car shoppers looking for daily drivers tend to shy away from sedans this old.