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Buick prepares Super Bowl ad blitz to introduce Cascada

Super Bowl 50 will kick off on February 7, and Buick will use the big game's massive audience to get the word out about the new Cascada convertible. The the broadcast spot will be paired with a humorous digital campaign to advertise the convertible online. Buick hasn't released the 30-second Super Bowl commercial yet, but a teaser image shows that it stars New York Giants wide receiver Odell Beckham, Jr. and actress Emily Ratajkowski, known for roles in the films Gone Girl and Entourage. The ad is part of the "Experience the New Buick" campaign, which aims to position the brand to appeal to a younger demographic. The brand also has Ellie Kemper, the star of Netflix's hilarious Unbreakable Kimmy Schmidt and Erin on The Office, to sell the Cascada, Regal, Encore, and Enclave in a new online campaign. She plays an exaggerated version of herself and flirts with a guy who thinks Kemper owns Buick's new convertible. The spot tries to capitalize on the quirky charm of the actor's Kimmy Schmidt character. Buick will cut the longer clip (below) into vignettes for ads on sites like YouTube. Buick spokesperson Crystal Wilson told Autoblog that viewers' reactions to Kemper's commercial have been "totally positive" so far. First-Ever Buick Super Bowl Ad Features Odell Beckham Jr. and Emily Ratajkowski Latest "Experience the New Buick" ad spotlights new Cascada convertible 2016-01-26 DETROIT – Buick's first-ever Super Bowl ad will bring the brand's award-winning "Experience the New Buick" campaign to the biggest night in TV advertising. The campaign launched in 2014 and challenges consumers' false perceptions of the brand. The 30-second spot, scheduled to air during Super Bowl 50, features Buick's all-new Cascada luxury convertible and stars New York Giants wide receiver Odell Beckham Jr. and actress/model Emily Ratajkowski. The spot will be the first new Buick commercial to air in 2016, a year where the brand will launch three new products. The Cascada, Buick's first convertible in 25 years, arrives in dealerships in the coming weeks. It features an athletic and sculptural beauty that delivers a distinctive profile, whether the top is up or down. Along with the perception-shifting Cascada, Buick showrooms will soon feature a redesigned LaCrosse sedan and the new Envision, a compact crossover. Both go on sale this summer.

Best car infotainment systems: From UConnect to MBUX, these are our favorites

Declaring one infotainment system the best over any other is an inherently subjective matter. You can look at quantitative testing for things like input response time and various screen load times, but ask a room full of people that have tried all car infotainment systems what their favorite is, and you’re likely to get a lot of different responses. For the most part, the various infotainment systems available all share a similar purpose. They aim to help the driver get where they're going with navigation, play their favorite tunes via all sorts of media playback options and allow folks to stay connected with others via phone connectivity. Of course, most go way beyond the basics these days and offer features like streaming services, in-car performance data and much more. Unique features are aplenty when you start diving through menus, but how they go about their most important tasks vary widely. Some of our editors prefer systems that are exclusively touch-based and chock full of boundary-pushing features. Others may prefer a back-to-basics non-touch system that is navigable via a scroll wheel. You can compare it to the phone operating system wars. Just like some prefer Android phones over iPhones, we all have our own opinions for what makes up the best infotainment interface. All that said, our combined experience tells us that a number of infotainment systems are at least better than the rest. WeÂ’ve narrowed it down to five total systems in their own subcategories that stand out to us. Read on below to see our picks, and feel free to make your own arguments in the comments. Best infotainment overall: UConnect 5, various Stellantis products Ram 1500 Uconnect Infotainment System Review If thereÂ’s one infotainment system that all of us agree is excellent, itÂ’s UConnect. It has numerous qualities that make it great, but above all else, UConnect is simple and straightforward to use. Ease of operation is one of the most (if not the single most) vital parts of any infotainment system interface. If youÂ’re expected to be able to tap away on a touchscreen while driving and still pay attention to the road, a complex infotainment system is going to remove your attention from the number one task at hand: driving. UConnect uses a simple interface that puts all of your key functions in a clearly-represented row on the bottom of the screen. Tap any of them, and it instantly pulls up that menu.

2025 Buick Enclave changes trim names and pricing

Buick loves to fiddle with its trim names. In 2020, the Enclave offered Base, Essence, Premium and Avenir trims. Two years later, the trim steps went Preferred, Essence, Premium and Avenir. Two years later, in 2022, only Essence, Premium, and Avenir remained. And the 2025 Enclave has done another presto change-o, with Essense becoming Preferred, and Premium switching to Sport Touring. And while we knew that, what we didn't know were the prices for these reshuffled trims, which GM Authority sniffed out. MSRPs for the 2025 Enclave after the $1,395 destination charge, and their differences from 2024, are: Preferred: $46,395 ($1,100) Sport Touring: $48,795 (New trim) Avenir:  $59,395 ($500) These are all front-drivers, sending power to the rear wheels adds $2,000 to the price.  The Sport Touring costs $2,490 more than the entry-level Preferred, nearly 40% more than the current option price. Also, since it's a spiffier version of the Preferred, the Sport Touring is $3,800 less than the current middle trim, the 2024 Enclave Premium.     Mechanically, the Enclave gets the same turbocharged 2.5-liter four-cylinder as the Acadia and Traverse as its sole engine option. Output comes to 328 horsepower and 326 pound-feet of torque, sent through an eight-speed automatic. Towing capacity is 5,000 pounds,  All Enclaves except the Avenir get a standard 30-inch instrument and infotainment display, floating center console, adjustable ambient lighting, wireless device charging and a 12-speaker. The range-topper takes the sound system to 16 speakers, adds a panoramic sunroof, front seat ventilation and massage function, rear seat heating, a head-up display, plus adaptive shocks working larger 22-inch wheels. The Sport Touring (ST), as one might expect, adopts black trim, including in the grille, and black 20-inch wheels.  Buick added standard ADAS perks like automatic emergency braking with intersection support, blind-spot monitoring with steering assist, plus lane-keep assist as standard. And Super Cruise will be an option. All told, it's a healthy improvement in features for relatively small price increases.