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Bring back the Bronco! Trademarks we hope are actually (someday) future car names

Trademark filings are the tea leaves of the auto industry. Read them carefully – and interpret them correctly – and you might be previewing an automaker's future product plans. Yes, they're routinely filed to maintain the rights to an iconic name. And sometimes they're only for toys and clothing. But not always. Sometimes, the truth is right in front of us. The trademark is required because a company actually wants to use the name on a new car. With that in mind, here's a list of intriguing trademark filings we want to see go from paperwork to production reality. Trademark: Bronco Company: Ford Previous Use: The Bronco was a long-running SUV that lived from 1966-1996. It's one of America's original SUVs and was responsible for the increased popularity of the segment. Still, it's best known as O.J. Simpson's would-be getaway car. We think: The Bronco was an icon. Everyone seems to want a Wrangler-fighter – Ford used to have a good one. Enough time has passed that the O.J. police chase isn't the immediate image conjured by the Bronco anymore. Even if we're doing a wish list in no particular order, the Bronco still finds its way to the top. For now (unfortunately), it's just federal paperwork. Rumors on this one can get especially heated. The official word from a Ford spokesman is: "Companies renew trademark filings to maintain ownership and control of the mark, even if it is not currently used. Ford values the iconic Bronco name and history." Trademarks: Aviator, AV8R Company: Ford Previous Use: The Aviator was one of the shortest-run Lincolns ever, lasting for the 2003-2005 model years. It never found the sales success of the Ford Explorer, with which it shared a platform. We Think: The Aviator name no longer fits with Lincoln's naming nomenclature. Too bad, it's better than any other name Lincoln currently uses, save for its former big brother, the Navigator. Perhaps we're barking up the wrong tree, though. Ford has made several customized, aviation themed-Mustangs in the past, including one called the Mustang AV8R in 2008, which had cues from the US Air Force's F-22 Raptor fighter jet. It sold for $500,000 at auction, and the glass roof – which is reminiscent of a fighter jet cockpit – helped Ford popularize the feature. Trademark: EcoBeast Company: Ford Previous Use: None by major carmakers.

Best and Worst GM Cars

Oh yes, because we just love receiving angry letters from devoted Pontiac Grand Am enthusiasts, we have decided to go there. Based on a heated group Slack conversation, the topic came up about the best and worst GM cars. First of all time, and then those currently on sale, and then just mostly a rambling discussion of Oldsmobiles our parents and grandparents owned (or engineered). Eventually, three of us made the video above. Like it? Maybe we can make more. Many awesome GM cars are definitely going unmentioned here, so please let us know your bests and worsts in the comments below. Mostly, it's important to note that this post largely exists as a vehicle for delivering the above video that dives far deeper into GM's greatest hits and biggest flops, specifically those from the 1980s and 1990s. What you'll find below is a collection of our editors identifying a best current and best-of-all-time choice, plus a worst current and worst-of-all-time choice. Comprehensive it is not, but again, comments. -Senior Editor James Riswick Best Current GM Vehicle Chevrolet Corvette We were flying by the seats of our pants a bit in this first outing and my notes were similarly extemporaneous. When it came time to tie it all together on camera, I failed spectacularly. Thank the maker for text, because this gives me the opportunity to perhaps slightly better explain my convoluted reasoning. I chose the C8 Corvette because it's simply overwhelmingly good, and it's merely the baseline from which this generation of Corvette will be expanded.  While the Cadillac CT5-V Blackwing (more on that in a minute) is an amazing snapshot of GM's current performance standing and its little sibling so enraptured me that I went out and bought one, their existence is fleeting. Corvette will live on; forced-induction Cadillac sport sedans, not so much. So while all three are amazing machines when viewed in a vacuum, the Corvette stands above them as both a reflection of GM's current performance credentials and a signpost of what is to come. So, given the choice between the C8 and the 5V-Blackwing right now, I'd choose the C8. In 10 years, when the Blackwing is no longer in production and Corvette is in its 9th generation? Well, that might be a different story. Now, just pretend I said something even remotely that coherent when we get to the part of the video where I try to make an argument for the 5-V Blackwing as best GM car I've ever driven. Or just laugh at me while I ramble incoherently.

Junkyard Gem: 1984 Buick Skyhawk Custom Sedan

Many laughed in 1982 when GM's Cadillac Division began selling the Cimarron, essentially a luxed-up Chevy Cavalier, at about twice the Cavalier's price. One rung below Cadillac on GM's Ladder of Success, the Buick Division got its own version of the Cavalier at the same time: the Skyhawk. Nobody laughed at the 1982-1989 Skyhawk's respectable sales figures. We saw an '85 Skyhawk coupe in a California boneyard last winter, and now here's an example of the sedan version in Colorado. This was the second generation of the Buick Skyhawk name, the first being applied to a Buick-ized version of the Chevrolet Monza during the 1975-1980 model years. That Skyhawk was available solely as a sleek two-door hatchback. This generation of Skyhawk could be purchased in coupe, sedan, hatchback (1986-1987 only) and wagon (1983-1989 only) form, with the coupe proving to be the most popular. For the 1984 model year, the base Skyhawk engine was the 2.0-liter pushrod four-cylinder from the Cavalier, rated at 86 horsepower and 110 pound-feet. If you opted for a five-speed manual or three-speed automatic transmission instead of the base four-on-the-floor manual, you could spend an extra 50 bucks (about 149 bucks in 2023 money) to get this higher-revving, Opel-designed/Brazilian-made 1.8-liter SOHC four-banger with 84 horsepower and 102 pound-feet. A turbocharged version of this engine with 150 horses was available on the Skyhawk T-Type. Buick was proud of both the overhead cam and the electronic fuel injection in this car, applying these badges to brag a bit. You'd have thought that a buyer sacrificing torque for a better-breathing engine would have selected a manual transmission, but such was not the case with this car. The three-speed TH125 slushbox cost $395, or about $1,179 after inflation. The cheapest '84 Skyhawk trim level was the Custom. The MSRP on this car was $7,345 ($21,922 now) before options. Its Chevy Cavalier sibling started at $6,214 ($18,546 today), while its Pontiac 2000 Sunbird and Olds Firenza counterparts were $6,791 and $7,293, respectively ($20,268 and $21,766 in 2023 dollars). Meanwhile, the King of J-Bodies, the Cadillac Cimarron, listed at $12,605 ($37,620 today) in 1984. That $7,345 sticker price didn't include plenty of features we now take for granted in new cars. If you wanted air conditioning in your new Skyhawk, as nearly every Buick buyer in 1984 did, the cost was $630 ($1,880 after inflation).