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GM cutting Chevy Sonic, Buick Verano production [UPDATE]

UPDATE: A previous version of this story indicated that Orion Assembly would be idled for seven weeks, from February 16 through April 6. This was incorrect. The factory will instead only be idled for the weeks of February 16 and April 6. The story has been edited to reflect this. General Motors has announced that the factory responsible for the Buick Verano and Chevrolet Sonic will be idled for the weeks of February 16 and April 6, with blame being placed on excess supply. The Orion Assembly plant, about 45 minutes north of GM's Renaissance Center headquarters, employs about 1,800 people, but they'll be given a pair of furloughs as inventories of the sub-compact Sonic and premium compact Verano reach 127 days and 84 days, respectively. That works out to 26,600 Chevys and 9,800 Buicks waiting for buyers. According to Automotive News, the compact Chevy sales bested the industry average in 2014, jumping up nine percent versus the the overall segment's eight-percent gain, while the Buick sedan's sales were down four percent. When asked about the shutdown, a GM spokesman told AN that it will "build to market demand," while also pointing out that the company did not comment on production plans. News Source: Automotive News - sub. req.Image Credit: Bill Pugliano / Getty Images Plants/Manufacturing Buick Chevrolet GM buick encore orion assembly

2022 Buick Enclave Avenir Interior Review: What’s in an Avenir?

The second-generation Buick Enclave launched for the 2018 model year, and was updated for 2022. The Avenir is the highest and most expensive trim of the 2022 Buick Enclave. At $56,295 (including the $1,195 destination charge), it is $12,300 more than the base Essence trim, and $5,300 more than the Premium trim. Adding all-wheel drive increases that price to $58,495. While still not our favorite three-row luxury pick, we can’t help but appreciate the design, comfort and space of the 2022 Buick Enclave Avenir. Regardless of trim level, the Enclave comes standard with front-wheel drive, offering all-wheel drive as an option. Each Enclave has a 3.6-liter V6 paired with a nine-speed automatic transmission. Despite the AvenirÂ’s 4,469-pound curb weight, which outdoes those of the Premium and Essence trims by 71 and 110 pounds, respectively, it shares the same fuel economy ratings: 21-miles-per-gallon combined (18 city, 26 highway) for FWD, and 20 combined (17 city, 25 highway) for AWD. So, what does the Avenir include? There are a few features standard on the Avenir that are also standard on the Premium trim. These include a Bose 10-speaker premium audio system, head-up display, navigation, surround-view parking camera, rear camera washer, rear pedestrian alert, four-way power lumbar adjustments for the driver and front passenger, ventilated front seats, power steering column, driver memory settings , heated second-row outboard seats, power 60/40 split-folding third row, an 8-inch digital display between the gauges and power-folding side-mirrors with auto-dimming driverÂ’s side. Some features come standard on Avenir that are options on other trims. Inside, the Avenir gets a standard power sunroof with fixed rear skylight. Adaptive cruise control comes standard, as does enhanced automatic emergency braking. It also has a 120-volt outlet on the rear of the center console. But the Avenir has some exclusive features that make it stand out from the rest. It has nicer trim and quilted leather upholstery that help make it feel considerably more upscale than the rest of the lineup. The Avenir is the only trim with rain-sensing windshield wipers, and embroidery for the first-row floor mats (an indispensable feature, we know). It gets standard 20-inch aluminum wheels with Avenir Pearl Nickel finish. Twenty-inch wheels are available as an option on the other trims, but those are limited to polished aluminum or chrome finishes. It also has its own unique mesh grille.

Buick prepares Super Bowl ad blitz to introduce Cascada

Super Bowl 50 will kick off on February 7, and Buick will use the big game's massive audience to get the word out about the new Cascada convertible. The the broadcast spot will be paired with a humorous digital campaign to advertise the convertible online. Buick hasn't released the 30-second Super Bowl commercial yet, but a teaser image shows that it stars New York Giants wide receiver Odell Beckham, Jr. and actress Emily Ratajkowski, known for roles in the films Gone Girl and Entourage. The ad is part of the "Experience the New Buick" campaign, which aims to position the brand to appeal to a younger demographic. The brand also has Ellie Kemper, the star of Netflix's hilarious Unbreakable Kimmy Schmidt and Erin on The Office, to sell the Cascada, Regal, Encore, and Enclave in a new online campaign. She plays an exaggerated version of herself and flirts with a guy who thinks Kemper owns Buick's new convertible. The spot tries to capitalize on the quirky charm of the actor's Kimmy Schmidt character. Buick will cut the longer clip (below) into vignettes for ads on sites like YouTube. Buick spokesperson Crystal Wilson told Autoblog that viewers' reactions to Kemper's commercial have been "totally positive" so far. First-Ever Buick Super Bowl Ad Features Odell Beckham Jr. and Emily Ratajkowski Latest "Experience the New Buick" ad spotlights new Cascada convertible 2016-01-26 DETROIT – Buick's first-ever Super Bowl ad will bring the brand's award-winning "Experience the New Buick" campaign to the biggest night in TV advertising. The campaign launched in 2014 and challenges consumers' false perceptions of the brand. The 30-second spot, scheduled to air during Super Bowl 50, features Buick's all-new Cascada luxury convertible and stars New York Giants wide receiver Odell Beckham Jr. and actress/model Emily Ratajkowski. The spot will be the first new Buick commercial to air in 2016, a year where the brand will launch three new products. The Cascada, Buick's first convertible in 25 years, arrives in dealerships in the coming weeks. It features an athletic and sculptural beauty that delivers a distinctive profile, whether the top is up or down. Along with the perception-shifting Cascada, Buick showrooms will soon feature a redesigned LaCrosse sedan and the new Envision, a compact crossover. Both go on sale this summer.