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Buick prepares Super Bowl ad blitz to introduce Cascada

Super Bowl 50 will kick off on February 7, and Buick will use the big game's massive audience to get the word out about the new Cascada convertible. The the broadcast spot will be paired with a humorous digital campaign to advertise the convertible online. Buick hasn't released the 30-second Super Bowl commercial yet, but a teaser image shows that it stars New York Giants wide receiver Odell Beckham, Jr. and actress Emily Ratajkowski, known for roles in the films Gone Girl and Entourage. The ad is part of the "Experience the New Buick" campaign, which aims to position the brand to appeal to a younger demographic. The brand also has Ellie Kemper, the star of Netflix's hilarious Unbreakable Kimmy Schmidt and Erin on The Office, to sell the Cascada, Regal, Encore, and Enclave in a new online campaign. She plays an exaggerated version of herself and flirts with a guy who thinks Kemper owns Buick's new convertible. The spot tries to capitalize on the quirky charm of the actor's Kimmy Schmidt character. Buick will cut the longer clip (below) into vignettes for ads on sites like YouTube. Buick spokesperson Crystal Wilson told Autoblog that viewers' reactions to Kemper's commercial have been "totally positive" so far. First-Ever Buick Super Bowl Ad Features Odell Beckham Jr. and Emily Ratajkowski Latest "Experience the New Buick" ad spotlights new Cascada convertible 2016-01-26 DETROIT – Buick's first-ever Super Bowl ad will bring the brand's award-winning "Experience the New Buick" campaign to the biggest night in TV advertising. The campaign launched in 2014 and challenges consumers' false perceptions of the brand. The 30-second spot, scheduled to air during Super Bowl 50, features Buick's all-new Cascada luxury convertible and stars New York Giants wide receiver Odell Beckham Jr. and actress/model Emily Ratajkowski. The spot will be the first new Buick commercial to air in 2016, a year where the brand will launch three new products. The Cascada, Buick's first convertible in 25 years, arrives in dealerships in the coming weeks. It features an athletic and sculptural beauty that delivers a distinctive profile, whether the top is up or down. Along with the perception-shifting Cascada, Buick showrooms will soon feature a redesigned LaCrosse sedan and the new Envision, a compact crossover. Both go on sale this summer.

Buick reveals wild GL8 minivan concept and Smart Pod concept in China

Buick, being the hit in China that it is, decided to unveil a couple of concept vehicles at the Guangzhou Auto Show. One is the GL8 Flagship Concept, and the other is the Smart Pod Concept. Since an actual minivan is far more interesting than any “Smart Pod,” weÂ’ll start with the GL8 Flagship Concept. The exterior is meant to be luxurious and “dynamic” looking with its mix of colors, glass canopy roof, wing-shaped headlights and highly-sculpted body. ThereÂ’s hardly a piece on the car that isnÂ’t making a statement, and the highlights continue when you open the doors. It becomes fairly clear right away that this minivan is not one for family use, as itÂ’s only rocking four seats. That said, everybody in those four seats is guaranteed to be comfortable. Buick says itÂ’s using “zero gravity” lounge seats inside, and the cabin as a whole is inspired by Chinese mountain and water landscapes. That could explain the multi-color floor, as the blue section looks like it could be the water at the base of a mountain, surrounded by a beach. Features include a tea tray, 30-inch driver display, touchscreen on the steering wheel, full windshield-width head-up display and a new audio system that features speakers in the headrests. Buick says all of the carÂ’s functions can be controlled by voice, too. Beyond the obviously futuristic touches, this Buick minivan is just plain gorgeous. Its gold, blue and cream color combo and various materials used throughout look like top-notch luxury. WeÂ’d love to see some of this attention to detail and luxury trickle down into some of BuickÂ’s production cars. Smart Pod Concept Buick Smart Pod Concept View 17 Photos Unlike the GL8, the Smart Pod was designed in the U.S. It uses the electric Ultium platform and what Buick is calling the VIP electric architecture. The exterior design is basically what Buick has called it — a pod. Its lights use micro-LED tech to make them as sleek as possible. On the inside, Buick designed the Pod to be as spacious and airy as can be. It has a glass roof, a fully reclining and dedicated sleep seat and a modular seating layout. Other features include deployable tables, noise-cancelation  tech, an air purifying system and a 50-inch LED screen. It is powered by an AI assistant that employs voice commands, eye-tracking technology, integration with your mobile devices and machine learning to adapt to the user.

Next-gen LaCrosse, Cascada convertible coming to Buick showrooms in 2016

It's difficult to overstate how significant the post-bankruptcy years have been for General Motors' Buick brand. Arguably the most improved American automaker, Buick has rounded out its range with an excellent compact in the Verano, a well-balanced midsizer in the Regal and a segment-busting mini-CUV, with the Encore. Seeking to keep that momentum going, the next several years will see the brand address a trio of its most obvious issues. First and foremost will be a replacement for the aging LaCrosse, a vehicle whose only bit of attention since its 2009 debut was a very light refresh in 2013. According to Automotive News, we should expect the next-generation LaCrosse to arrive late next year or early in 2016, as a 2016 model. AN expects big design changes, as Buick attempts to further the LaCrosse from its popular platform-mate, the Chevrolet Impala. The changes won't be so radical, though, as to do away with its front-drive architecture, as the latest version of the Epsilon platform will underpin the next LaCrosse. The 3.6-liter V6 is likely to carry on, although a smaller, budget-minded offering is also extremely likely (we'll eat our hat if it's not the 2.0-liter, turbocharged four-cylinder from the Regal, Verano and Cadillac CTS et al.). The other issue plaguing Buick's lineup is a lack of a midsize crossover. This is particularly damning for the brand as most of its showrooms are shared with GMC, which boasts its own midsizer in the form of the Terrain. With the upcoming Envision (see here for teasers), that problem should be addressed. Like the LaCrosse, the Envision will likely be a 2016 model. It will debut and launch in China early next year, while we can expect it to arrive stateside later next year, or even early in 2016. For American consumers, both a 2.5-liter four-cylinder and the aforementioned 2.0T could see action in the Envision. Finally, while Buick can boast a pair of vehicles available with manual transmissions, it's still far from what we'd call a brand for fun driving experiences. Of course, one way of solving that problem is with a two-door convertible. Yes, it's extremely likely that the Euro-market Opel Cascada convertible will be sold in the US early in 2016. Whether it keeps the Cascada name is unclear (all in favor of Skylark, say "aye"). Regardless, adding a reasonably priced, relaxed, two-door droptop to the Buick range to fill the space left by the not-so-dearly departed Chrysler 200 Convertible seems like a no brainer.